However, is a customer always a prospect?
While we have been discussing the journey and its different parts, it became apparent to us that with the changes within the competitive landscape in commercial hearing care, it is probably a better idea to consider that your customer is always a prospect.
This simple change in mindset will affect your thinking around a communication strategy. It may also change what you do within the aftercare part of the process. Once a sale is undertaken, it can be easy to be complacent about your customer. In the future, we can reasonably expect the average hearing aid buyer to make up to three separate purchases.
Buyers are getting younger and living longer, that means that the possible relationship with them is much longer than it was once expected to be. With a changing and more competitive marketplace and the introduction of new technological solutions, managing your relationship with your customers has become more critical than ever. At Auditdata we will continue to explore how we can ensure that our intelligent solutions continue to allow you to excel in your business.