Identify your top campaign activities
Another added functionality for business improvement is the ability to track campaign results for better management of your marketing activities.
Should you decide to run a marketing campaign in various media, you naturally would like to know which of your activities were most effective. In Strato 2.3 you can create marketing campaigns and keep track of how they perform simply by adding client feedback to the campaign.
If you for example run ads in radio, tv, online, or print you can ask new clients how they got to know your business and attribute this to your campaign. As an extra dimension, you can enter the cost of the different campaign activities and as such determine the cost per new client acquisition.