# Auditdata and Natus Sensory Inc. Forge Global Partnership to Transform Hearing Care
> Long-term alliance expands access to Auditdata’s Measure solution, strengthens industry independence, and brings Measure to clinics worldwide.
**Published:** 2025-10-09
Long-term alliance expands access to Auditdata’s Measure solution, strengthens industry independence, and brings Measure to clinics worldwide.
News
[Copenhagen, Denmark – October 5, 2025] – Auditdata today announced a long-term strategic partnership with Natus Sensory, marking a pivotal moment for the hearing care industry. Under the agreement, Natus Sensory will distribute the [Auditdata Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure")solution worldwide, bringing it to market as Otometrics Measure®. This collaboration combines Auditdata’s innovative software and clinical expertise with Natus Sensory’s extensive global sales and service infrastructure, ensuring clinics everywhere gain reliable access to modern, independent hearing care solutions.
Auditdata successfully launched Measure in the U.S. two years ago, and this partnership will be an effective way to scale in America, enabling more hearing clinics to provide exceptional screenings, diagnoses, and treatments for their patients with hearing loss.
**Expanding Global Access to Independent Solutions**
The hearing care market has long been dominated by manufacturer-owned ecosystems that limit choice for clinics. Auditdata’s partnership with Natus Sensory introduces a new era of independence by expanding global access to Measure, a solution designed to save time, streamline workflows, and improve patient outcomes. By working with Natus Sensory’s established global network, Auditdata ensures that hearing care professionals are supported not only with proven technology, but also with installation, training, and ongoing service.
Partnering with Natus Sensory enables us to bring the Measure system to a much wider audience. Together, we can ensure more hearing care professionals have access to reliable, user-friendly tools that improve efficiency in the clinic and deliver better patient outcomes. This isn’t just about distribution – we are enabling clinics worldwide to deliver a Best Care Experience end-to-end: from early screening to fitting and aftercare.
Kurt Bager
Chief Executive Officer
**Reintroducing a Trusted Brand to the Market**
As part of this agreement, the Measure solution will be distributed under the Otometrics name, a brand long respected in audiology, hearing assessment, and balance diagnostics. Natus Sensory’s decision to reintroduce Otometrics reflects its enduring trust and recognition among professionals, while Auditdata’s technology ensures it is reintroduced with modern innovation at its core. This combination strengthens continuity for existing users and reassures clinics that they are investing in a solution with both heritage and forward-looking development.
What makes this offering truly unique is that it comes backed by Natus Sensory’s global sales, clinical, and service network. Otometrics® Measure strengthens our portfolio and ensures that we can meet the needs of a broader range of customers across different segments and geographies.
Peter Reimer, CEO
Natus Sensory Inc.
**Driving Transformation Across the Industry**
This partnership not only expands Auditdata’s global reach but also reshapes the competitive landscape of hearing care. By uniting two independent leaders, Auditdata and Natus Sensory are introducing real choice into a market often constrained by vertically integrated manufacturers. Clinics worldwide – especially in the United States, the industry’s most competitive market – stand to benefit from renewed competition, greater freedom to choose solutions that fit their workflows, and a stronger foundation for innovation. For Auditdata, the agreement represents the beginning of a new growth era, one that reinforces its mission to empower clinics to deliver the *Best Care Experience* for patients everywhere.
**Media Contacts**
| **Emma Rytter Skovgaard**
VP of Marketing
Auditdata.com
emma@auditdata.com | **Lon Nelson**
Chief Commercial Officer
Natus Sensory Inc.
lon.nelson@natus.com | **Carsten Kind**
Business Unit Leader, Hearing and Balance
Natus Sensory Inc
carsten.kind@natus.com |
| --- | --- | --- |
**About Natus Sensory**
[Natus Sensory](https://natus.com/) is a global leader in solutions for screening and assessing hearing, balance, and vision, making a real difference in patient care. With a long history of groundbreaking innovations, the company is driven by a commitment to improving outcomes for patients and enhancing the daily work of healthcare professionals.
At the core of Natus Sensory’s innovation process is a deep dedication to listening to the needs of clinicians, ensuring that every product is designed with real-world clinical challenges in mind. The company’s premium solutions are recognized for their ease of use, stability, and demonstrated safety. In addition to high-quality products, Natus Sensory provides comprehensive training and ongoing education, empowering healthcare professionals with the knowledge and support they need.
With a strong focus on service and support, Natus Sensory ensures low lifetime costs and reliable equipment performance, delivering value when it matters most—for both clinicians and their patients.
## **About Auditdata**
[Auditdata](https://www.auditdata.com/) enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Our team of dedicated professionals spans the globe, with employees in Europe, the United States, Canada, Australia, and more, all united by one common goal: to improve the quality of life by enabling the best care experience for all.
Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey.
More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare.