Auditdata enters into strategic cooperation with Widex 

Auditdata has entered into a strategic cooperation with Widex, which includes the sale of Otovation to Auditdata.

Full Otovation take-over by Auditdata

The agreement will be effective end of April 2015 and includes the transfer of the full Otovation product portfolio as well as employees. It also involves a future sales cooperation between Widex and Auditdata.

Auditdata acquires US-based Otovation“This initiative is part of Widex’ efforts to reduce complexity and allows us to increase focus on our core business,”says Jørgen Jensen, President and CEO for Widex.“At the same time, this new strategic cooperation will enable us to maintain a close relationship with Auditdata and Otovation to the benefit of all parties involved.”

Lene Ploug Bülow, current Global General Manager of Otovation at Widex, states:“We are pleased to continue our close cooperation with Auditdata through this transaction and explore the special Widex features that are built in to Otovation products.”

Great supplement to Auditdata portfolio

President of Auditdata Claus Bak Petersen comments: “We are pleased to take over Otovation. This transaction will strengthen our position as one of the largest independent providers of diagnostics equipment in the hearing industry and is in line with our dedicated investments in diagnostic instruments over the past years.”

This new strategic partnership will be announced at the AudiologyNOW! congress in the US on March 25-27, 2015, with a joint presentation of products to current and new customers.


For more information

For more information, please contact General Manager of Auditdata Ib Drachmann-Hansen at +45 40 11 28 27 or


About Widex

Widex A/S is the world’s sixth largest hearing aid manufacturer. In close collaboration with international audiological researchers and specialists, the company has developed a wide range of digital hearing aids, including the world's first 100% digital in-the-ear hearing aid in 1995. The Danish company was founded in 1956 by the Tøpholm and Westermann families and is still owned by the relatives of the company’s original founders. The president and CEO of Widex is Jørgen Jensen, who was appointed in 2013.

Widex hearing aids are sold in almost 100 countries and the company employs approximately 3,800 people around the world.