We believe that the involvement of family members in the consultation and the ongoing process will not just help your customers; it should have a beneficial effect on your bottom line. It will support the purchase decision and help you to reduce cancellations, and we have designed tools within our Primus system to make sure that happens.
Let’s talk about the purchase decision, how family support it and what features we provide to help you educate and inform.
The purchase decision
When it comes to hearing aids, the purchase decision is a complex one, and most customers will not decide without the input of family members. For family members to support the purchase decision, they need to understand the effects of the loss, the benefits of the treatment and the reasonable expectations of differing levels of hearing aid technology.