Exploring the Problem
Quick-SIN is a compelling test, when undertaken through the free field it shows the problems clearly while allowing the customer’s support to understand what the difficulties are. Quick-SIN not only aids conversion but, it also helps the demonstration of benefit by focusing the prospect and support on the problems that any solution needs to address.
More than that it validates that you have listened to the customer’s concerns and are taking steps to understand their problems. The results of the test allow you to explain both the impact that their loss has on the perception of speech in noise and outline the hearing aid technology that may be needed to correct the issue.
It is a wow moment for the customer that is based firmly on a clinical test that gives you the information you need to advise them honestly. The impact of that moment is high and there is no sales pitch involved.
Demonstrating the Hearing Loss
Customers and their loved ones don’t understand hearing loss and how it affects them. One of the elements within a consultation that drives impact is the explanation of a hearing loss. While we can explain clearly the loss and how it is affecting the customer, visual aids offer an easier explanation.
Another element which clearly allows the customer’s support to understand the customer’s problems is an audio demonstration of the hearing loss. Primus has an integrated counselling tool and hearing loss simulator that will help you explain clearly and in a visual way what the hearing loss is and how it is affecting the customer.
The visual representations allow you to educate both the customer and the support on exactly what the problem is and why it is affecting the customer. The audio representation of the hearing loss is powerful because it allows the customer support to really understand what effect the hearing loss has on the understanding of speech.