Primus Business Analytics, A Powerful New Business Tool for Audiology Businesses
A Changing Customer
The people that the audiology profession deals with every day have changed. The demographic is younger and their general outlook and education standards are different. The modern prospect customer is also less trusting of traditional authority figures and they are better informed about their problems. They also have a different attitude to their health.
The typical modern prospect customer has done their research and has some knowledge about testing and treatment options. They are also better informed about the technology available. With that said, their purchase decisions are not necessarily based solely on price.
"A more informed customer
looking for the best customer experience"
Even if they become a customer, you cannot take their loyalty for granted as they are happy to move on to somewhere else if their experience with a brand is not good.
The customer experience plays a large part in the thoughts of the modern prospect. To deliver a customer experience, you need to be able to define and manage that experience across your business. But doing so involves commercial decisions that will have an effect on your bottom line.