Setting the Communications Strategy
For the outlined target market, we need to consider where they are in the journey and what information they may need to move forward. At the unaware stage, the prospect is at the beginning of the journey and probably has little understanding of either hearing aid technology or rehabilitative models used to help them hear better.
That means that we need to take the opportunity to provide information of worth to them to move them through the sales process. This understanding allows you to decide how and what to communicate to them. The knowledge that they are a technically aware engineer will enable you to determine what information should you will provide and what tone of voice you use. It also allows you to cater your call to action for the persona. Personalised marketing messages are always more effective than non-personalised messages.
Setting Up Your Database Fields
Consider everything that we have discussed when you are setting up your custom database fields. Defining parameters allows you to filter and search in a much more targeted way. That delivers real power; it means that you can market to and communicate with your database both intelligently and efficiently. That can only be a good thing for you and your business.