News & Events


Why does Segmentation Matter?

Taastrup, May 31, 2018

In this article, we would like to give you some idea of why proper segmentation is essential and how you may use it to help you succeed in your business.


Reducing No-Show with Strato

Taastrup, May 3rd, 2018

Adoption of SMS as a communication channel in clinical situations has become accepted across healthcare. More and more medical professions are using SMS in particular for reminders for appointments.


Strato and GDPR Compliance

Taastrup, May 2nd

The European Commission’s General Data Protection Regulation (GDPR) will take effect at the end of this month.


Over-The-Counter Hearing Instruments

US, March 9th, 2018

Anytime traditional markets are challenged by new technology, there is typically an immediate dismissive and negative reaction by those directly affected, and so it was from audiologists to the passage of the OTC Act of 2017.


Telemedicine - Reshaping the Delivery of Hearing Care

Taastrup, February 2018

2016 Archive Research Paper: Patricia Ramos, Au.D and Joy Glen, M.A. uncovers the basics of telemedicine within the hearing care industry in this short research paper, first published at the Otolaryngology Administrator Conference in Chicago.


NHS Scotland

Taastrup, 10th November 2017

It is with great pleasure that we can inform that Auditdata has been awarded on the NHS Scotland framework for Audiological Equipment from 1st December 2017.


Auditdata welcomes new talents at HQ in Denmark

Taastrup, 3rd October 2016

With a clear growth strategy adding the right resources is essential to accomplishing the mission. As such, Auditdata is continuously looking for new talent to contribute to reaching our goal of becoming the world’s leading, independent provider of audiology solutions.


Auditdata A/S and GRO Capital join forces

Taastrup, 7th July 2016

The investment fund GRO Capital A/S acquires 46 % of Auditdata A/S and becomes main shareholder in the global independent provider of audiology solutions.


Primus software release containing exciting features

December 2015

The Primus software has been updated with exciting new features in version 2.4, such as addition of the Articulation Index in pure tone audiometry and addition of the Speech Intelligibility Index in REM and Speech Mapping.


EUHA 2015 Report

October 2015

Did you miss us at EUHA 2015? Get a recap of the convention here and learn more about the new Primus audiometers.


New Hardware-as-a-Service concept by Auditdata & Sycle

Taastrup, Denmark - October 2015

Auditdata and Sycle have in collaboration developed a new concept called Hardware-as-a-Service. The concept is for the US-market and delivers top-level technology at affordable pricing to audiology clinics.

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Strato upgrade with enhanced and new features

Taastrup, Denmark - June 2015

The new Strato 1.6 released summer 2015 sports new enhanced features such as more customised fields and improved search options in the Strato EXPLORER views.


Significant benefits when using Primus

Taastrup, Denmark - 12th June 2015

An Audigy Group report on Primus usage of more than 120 Fitting Systems reveals impressive results. Reduced return rates and increased customer satisfaction shows significantly on the bottom-line.

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New technology in use for new Norwegian hospital

Taastrup, Denmark - 4th May 2015

On the 4th May 2015, a new hospital in Østfold, Norway, opens, which will incorporate new and modern interface technologies between the hearing clinic’s AuditBase installation and the hospital’s central IT-System, DIPS

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Shanghai JiaYu Medical Equipment partnership

Taastrup, Denmark – 1st January 2015

Auditdata is pleased to announce a new partnership with Shanghai JiaYu Medical Equipment Co, Ltd., a China-based distributor of hearing test equipment and hearing/speech rehabilitation equipment.


Auditdata is moving to larger premises

Taastrup, Denmark – 1st September 2014

With the continued success of all Auditdata products, the company has seen it necessary to expand its team in Denmark.


ISMS ISO 27001 Certification

Taastrup, Denmark - April 2013

On April 25th 2013, Auditdata successfully completed the re-certification audit of its Information Security Management System (ISMS). The audit was conducted by Dansk Standard Certificering.


Guymark is new Primus distributor in UK & Ireland

Taastrup, Denmark – 14th November 2013

Auditdata is pleased to announce that Guymark UK Ltd. will be joining PC Werth Ltd. and Siemens Hearing Instruments Ltd. as a Primus distributor in the UK.


New Auditdata office in UK

Staines-upon-Thames, UK - 19th June 2012

Auditdata Ltd. is moving its office about 20 minutes away from the current location in Windsor to Staines-upon-Thames. We are moving because of a poor internet connection in our current office and to get more space.

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PC Werth as Distributor for UK & Ireland

Taastrup, Denmark - 19th April 2012

PC Werth and Auditdata chose Audiology Now! in Boston to complete their agreement for the promotion, service and support of the Primus Fitting System.

15th Annual Conference of the British Academy of Audiology

Arena and Convention Centre ACC, Liverpool November 8th-9th, 2018

Come and meet us at BAA

… the British Academy of Audiology Annual Conference in Liverpool Thursday 8th and Friday 9th November 2018.

Stop by our booth no. 33 and learn more about our clinic management system for hospitals, AuditBase, and our diagnostic instruments such as audiometers and fitting systems from Primus, Entomed, and Otovation.

For more information or if you wish to get in touch before BAA, please contact us at

Visit the official BAA website.

EUHA - 63rd International Congress of Hearing Aid Acousticians

Deutsche Messe, Hannover October 17-19

Come and meet us at EUHA

… the largest exhibitions in Europe and will be held on October 17-18, at Deutsche Messe in Hannover, Germany.

We have started the preparations and are looking forward meeting you again at this great congress in October.

Do you wish to get in touch before EUHA, please contact us at

Visit EUHA 2018

CAA - 21st Annual Canadian Academy of Audiology Conference and Exhibition

Niagara Falls, Canada October 17th - 19th

Come and meet us at CAA

… Canada’s largest annual live event dedicated to the science and practice of audiology.

Our Auditbase team will be there and they are excited to meet you at booth 44, and to present our clinical management system designed for Hospitals.

Do you wish to get more information before CAA, please contact us at

Visit CAA 2018


NAS - Nordic Audiological Society

Reykjavík, Iceland June 6-8

We welcome you to meet us at the NAS conference in Reykjavik, Iceland, for some exciting days of knowledge sharing and presentations in the Concert Hall and Conference Center, Harpa. 

The theme of the conference is
“Can hearing care be profitable for individuals and society?”

For more information, please contact us at

Visit NAS 2018


Audiology Australia 2018

Sydney May 20-23

AANC 2018, The Audiology Australia's annual National Conference, under the theme of Harbouring holistic hearing health, brings together an exceptional scientific program with a number of outstanding keynote speakers.

This year the Audiology Convention is held at the International Convention Centre, ICC in Sydney, May 20-23, celebrating the 23rd Anniversary!

Come and join us for some exciting days of knowledge sharing and presentations. You can find us at booth no. 10.

For more information, please contact us at

Visit the official Audiology Australia's website.

AAA - Audiology NOW!

Nashville, Tennessee April 18-21

AAA 2018, The American Academy of Audiology's annual conference and exposition, is the world's largest gathering of audiologists and we look forward meeting you there. 

This year the convention Audiology NOW! is held at the Music City Center in Nashville, Tennessee, April 18-21, celebrating the Academy's 30th Anniversary!

Come and join us for some exciting days of knowledge sharing and presentations. You can find us at booth no. 1439.

For more information, please contact us at

Visit the official Audiology NOW! website.


Tema Hörsel 2018

Convention Center: Conventum Örebro, Sweden 13-15 March

On behalf of SVAF, STAF and SMAF, the Audiological Clinic and Audiological Research Center welcome all to Tema Hörsel in Örebro!

Tema Hörsel is organized every three years and is a large meeting place for all hearing and hearing care professionals. It will be held in the convention center, Conventum.

We hope to meet you there for some days with interesting lectures and socialising with colleagues.


TAK - Teknisen Audiologian Koukoulutuspäivät

Helsinki, Finland 20-21st November 2017

Finnish Audiology Conference at Folkhälsan in Helsinki.

BAA Annual Conference 2017

Bournemouth International Centre, UK 16-17th November 2017

The British Academy of Audiology (BAA) have their Annual
Conference in Bournemouth Thursday 16th and Friday 17th November 2016. 

Stop by our booth to learn more about our clinic management system for hospitals, AuditBase, and our diagnostic instruments such as audiometers and fitting systems from Primus, Entomed, and Otovation. 

For more information, please contact us on

Visit the official BAA website

EUHA - 62th International Congress of Hearing Aid Acousticians

Nuremberg, Germany 18-20th October 2017

Come and meet us at EUHA.

At EUHA you will get the first glance at one of our newest innovations. You will also have the opportunity to try our expanded product portfolio. 

See our products in fitting and audiometry.