Watch video about the Engage Hearing Screener.
Watch Video About Real-Time Quality Assessment and Notifications in Measure.
Watch video about Speech Mapping in Measure Software.
Day 1
Deal Closes
No integration plan in place. IT teams begin scoping the legacy systems — for the first time.
Deal Closes + Playbook Activated
Integration playbook deployed. Project manager assigned. Data migration scoped within 48 hours.
Weeks 1–4
Legacy Systems Still Running
Acquired clinic operates on its own platform. Staff use their own workflows. Data does not flow to the group layer.
Data Migration + System Configuration
Patient records migrated. Unified PMS configured. Clinic-specific workflows mapped to group standard.
Weeks 4–8
Manual Reporting Begins
Finance team exports data manually. Reconciliation takes days. Leadership lacks a consolidated view of the new clinic.
Workflow Training + Go-Live
Clinical and admin staff trained on group workflows. Clinic goes live on unified PMS. Guided workflows enforce the operating model from day one.
Month 2–3
Resistance Grows
Acquired staff default to familiar habits. Documentation is inconsistent. KPIs cannot be compared to the rest of the network. The technology has been deployed — but the workflows have not changed. That is a change management failure, not an integration failure.
Why PMS Change Management Fails →Time-to-Value Achieved
Clinic fully visible in group reporting. Data is comparable. Leadership sees the new location alongside every other clinic in the network.
Month 6
Partial Migration Attempted
A rushed migration disrupts operations. Staff are frustrated. Data integrity is questionable. Integration still incomplete.
Performance Benchmarking Active
Regional director benchmarks the new clinic against network peers. Targeted interventions made based on comparable data. Value realization underway.
Month 12
Still Not Fully Integrated
Compliance exposure. Reporting still requires manual reconciliation. Deal thesis eroding. Leadership absorbs cost without knowing the cause.
Playbook Refined and Repeatable
Lessons from this integration improve the next one. Time-to-value shortens with each acquisition. Scale becomes a structural advantage.
| Appointment Type | What's Distinct |
|---|---|
| Hearing Test | Lifestyle history, hearing difficulties, and medical history questionnaires. Pre-assessment, audiometry via Bridge, post-assessment. Hearing loss categorized from the clinical data. |
| Hearing Aid Fitting | Fitting with real ear measurement via Bridge, followed by the fitting aide memoire. |
| Follow-Up Consultation | For patients already fitted. Rehab aide memoire, then one of three questionnaires depending on hearing loss type. Refit with REM if needed, plus a user experience questionnaire. |
| Recall | Monitoring an existing patient. Pre-audiometry questionnaire, hearing check via Bridge, post-audiometry questionnaire, then hearing loss re-categorized and the management plan updated. |
| Wax Removal | Pre-microsuction questionnaire, microsuction consent form, the procedure, then post-microsuction questionnaire. |
| Hearing Protection | Lifestyle and noise exposure information, with impressions taken if custom protection is required. |
| Aftercare | The most variable workflow. Draws on the rehab aide memoire and outcome questionnaires, plus lifestyle or medical history, and can extend to a hearing check via Bridge or a full refit, depending on what the patient needs. |
Feature
Short description
Importance
Notes
Scheduling
Centralized, real-time calendar across all locations to fill gaps and optimize clinician time.
Does the PMS support configurable scheduler for locations and provider? Online booking?
Billing & Insurance
The PMS helps customers move from invoicing and claim creation to reimbursement with less friction and greater confidence.
Can it integrate with your existing accounting software, reimbursement systems or clearinghouse?
NOAH Integration
Connects clinical and HIM data; ensures compatibility with audiology software.
Confirm if it has certified NOAH integration to connect the patient data with the clinical data, not just data import.
Data Security and Compliance
HIPAA and GDPR compliant; encryption and audit trails.
Ask where data is hosted and how backups are managed.
Reporting
Provides network-wide visibility and KPI tracking across clinics.
Can reports be customized for specific business roles?
Vendor Ecosystem — Onboarding & Support
Migration, onboarding, training, and ongoing global support.
What's the Service Level Agreement (SLA) for support response times? Are training materials provided?
Patient Engagement Tools
Automated reminders, recall campaigns, and patient portal.
Does it offer two-way messaging options?
Workflow Automation
Guided clinical workflows standardize care and reduce documentation errors.
Are workflows customizable to your clinical protocols?
Retail & Inventory
Streamline purchasing and restocking workflows, giving better visibility into inventory levels and supporting more informed ordering decisions.
Can it integrate with suppliers or ERP systems?
Marketing & Lead Management
Tracks referrals, automates campaigns, and supports audience segmentation.
Can it integrate with CRM or marketing automation tools?
Integration Flexibility (APIs)
Connects with CRM, HR, and accounting systems to streamline data flow.
Are APIs open, documented, and supported by the vendor? This is important for multi-location clinics. Are interfaces public?
Tele-Audiology Capabilities
Enables virtual appointments and remote care with secure video links.
Is it HIPAA-compliant and integrated into the main workflow?
Watch video about Nudging in Measure Software.
VP of Marketing
Auditdata.com
emma@auditdata.com | **Lon Nelson**
Chief Commercial Officer
Natus Sensory Inc.
lon.nelson@natus.com | **Carsten Kind**
Business Unit Leader, Hearing and Balance
Natus Sensory Inc
carsten.kind@natus.com | | --- | --- | --- | **About Natus Sensory** [Natus Sensory](https://natus.com/) is a global leader in solutions for screening and assessing hearing, balance, and vision, making a real difference in patient care. With a long history of groundbreaking innovations, the company is driven by a commitment to improving outcomes for patients and enhancing the daily work of healthcare professionals. At the core of Natus Sensory’s innovation process is a deep dedication to listening to the needs of clinicians, ensuring that every product is designed with real-world clinical challenges in mind. The company’s premium solutions are recognized for their ease of use, stability, and demonstrated safety. In addition to high-quality products, Natus Sensory provides comprehensive training and ongoing education, empowering healthcare professionals with the knowledge and support they need. With a strong focus on service and support, Natus Sensory ensures low lifetime costs and reliable equipment performance, delivering value when it matters most—for both clinicians and their patients. ## **About Auditdata** [Auditdata](https://www.auditdata.com/) enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Our team of dedicated professionals spans the globe, with employees in Europe, the United States, Canada, Australia, and more, all united by one common goal: to improve the quality of life by enabling the best care experience for all. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare.  ## Auditdata and Natus Sensory Inc. Forge Global Partnership to Transform Hearing Care --- # New Partnership: Auditdata & Zoolstra Unite to Revolutionize Hearing Care Marketing > Discover how Auditdata's collaboration with Zoolstra is set to transform hearing care marketing. Learn about their commitment to enhancing audiology practices through webinars, and expert guides, aimed at boosting lead generation, traffic, and sales for professionals worldwide. News **Auditdata and Zoolstra Partner** to Support Audiology Clinics in the Battle Against Hearing Loss Center Middle  Copenhagen, Denmark, February 27, 2024 – [Auditdata](https://www.auditdata.com/ "Auditdata.com"), a global innovator in solutions for hearing healthcare, has partnered with [Zoolstra](https://zoolstra.com/), an effective marketing consultancy company specifically for audiology clinics, to help hearing care professionals improve their marketing efforts, increase lead generation, and maximize traffic and sales. Together, the organizations will provide valuable resources – including webinars, podcasts, guides, and more – to help audiology practices succeed. With this partnership, Auditdata and Zoolstra will help hearing care professionals improve their marketing efforts and, as a result, dramatically increase their lead generation, pre-qualifications, bookings, traffic, and sales. We’ll offer industry-specific information about how to properly market hearing practices, reduce the stigma around hearing aids, raise awareness about hearing health, and help hearing practices boost key metrics, like traffic, conversions, and sales. Our collaboration will create tremendous value for hearing care professionals worldwide. Emma Rytter Skovgaard  Marketing Director at Auditdata “We’re excited to offer a series of webinars, podcasts, and thought-leadership materials where we deep dive into marketing tools and campaigns, explain how to streamline lead-to-patient processes, and provide best-practice advice to enhance the overall quality of hearing care,” Emma continued. “We’re also going to discuss industry trends, including the addition of over-the-counter hearing aids, how to effectively market your audiology practice to younger audiences, and more. Zoolstra offers valuable knowledge as audiology marketing specialists, and Auditdata can help with the tooling and tracking. It’s a perfect match.” At Zoolstra, our experts have extensive knowledge about the audiology market, working extensively with hearing care professionals to optimize their marketing efforts. This new partnership with Auditdata allows us to reach more hearing care professionals, providing them with winning solutions to generate high quality leads, get more prospects in the door, and increase sales, conversions and revenue.  Todd Dean  Founder & Head of Partner Acquisition “The key to successfully improving these important lead gen metrics starts with an effective marketing strategy, and we show hearing care professionals exactly what to do. Our unique approach is a game-changer – and we have the statistics, case studies, and happy customers to prove it" said Todd Dean. ## **About Zoolstra** [Zoolstra](https://zoolstra.com/) offers the most ruthlessly effective marketing system created for audiology clinics. In the first 90 days of using Zoolstra’s system, the average audiology partner achieves an average of 42 new incoming calls per month, $53K in new patient revenue, and a 42% increase in conversions. Zoolstra guarantees that hearing clinics will get at least five new patients per month, or they’ll cover 10% of the clinic’s marketing and advertising fees. ## **About Auditdata** Auditdata enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients—Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare.  ## Auditdata and Zoolstra Partner to Support Audiology Clinics in the Battle Against Hearing Loss --- # Auditdata A/S appoints new leadership - News - Auditdata > New leadership in Auditdata. Meet the new faces and get an introduction to each role.  Auditdata today announces that founder and CEO of Auditdata will step down and incoming CEO Kurt Bager will take over at the end of January 2019. In addition, Auditdata names Christoffer Spangenberg as new Chief Sales officer for the software activities. Founder and CEO Claus Bak Petersen has been instrumental in the company’s creation and the successful build-up of Auditdata, but has due to personal reasons decided to step down as CEO and continue his involvement in Auditdata through his board presence. *“I am proud of having founded Auditdata and I am immensely proud of our employees, strong products and our leadership position in our respective markets. I look forward continuing my involvement with Auditdata in my new board role”* says Claus Bak Petersen, CEO Auditdata A/S. The new CEO, Kurt Bager, says: *“I’m excited to be part of the Auditdatas team. We have the team and technologies to deliver the highest quality products and services at a time where the industry is changing and ripe for digital transformation to drive value and I am looking very much forward to helping our customers in this journey”*. Kurt has a background from leadership in large Enterprise companies such as EMC and PTC, and served as CEO of Netop, a software company that was transformed during the time of his tenure. To support the full commercialization of the innovative software solutions Christoffer Spangenberg has been hired as CSO for the software activities and will start beginning of February 2019. *“I am very excited to join Auditdata at this moment in time where the company has a strong product offering enabling digital transformation matched against a market in need for digitalization”*, says the new CSO, Christoffer Spangenberg. Christoffer comes with a background from successfully scaling other software companies, like SAS institute and Tia Technology. In late 2018, Auditdata hired Henrik Leerberg as CPO, a hire that is also expected to accelerate product innovation and processes in Auditdata. Henrik Leerberg comes with a background from senior product and development positions in Schneider Electric as well as having founded his own company. As part of the reorganization, our COO Ib Drachmann-Hansen will transition to be COO of the measurement solutions division to continue our growth and enhance focus on the activities. The board is excited about the new management setup and is confident that this setup will drive value in the company going forward. Auditdata has in recent years strengthened its global position as a market leader of software and measurement solutions for both independent and enterprise level retailers in the hearing aid market and is now on a strong growth path.  ## Auditdata A/S appoints new leadership --- # Auditdata Brings Freedom and Innovation to American Hearing Care Providers > Audiology Tech Leader Strengthens Commitment to U.S. Hearing Clinics With Dedicated Teams and Next-Gen Practice Management Software News  Copenhagen, Denmark – October 7, 2025 – [Auditdata](https://www.auditdata.com/) announces a major investment in the U.S. market, helping American hearing clinics treat more Americans with hearing loss. As part of our growth momentum in America, Auditdata has successfully launched a version of our [Practice Management Software (PMS),](https://www.auditdata.com/ "Auditdata.com")[Manage](https://www.auditdata.com/ "Auditdata.com"), tailored for U.S. audiology practices. We’ve designed Manage’s [billing and payment features](https://www.auditdata.com/features/billing-and-payments/ "Billing and Payments") to integrate with U.S. workflows and [reimbursement](https://www.auditdata.com/features/claims-and-reimbursement/united-states-cms-1500-eclaims-with-icd-10cpt/ "United States - CMS-1500 eClaims with ICD-10/CPT") requirements, enabling American hearing care professionals to improve patient care, expand their reach, and maximize business and clinical outcomes. Since our successful launch of[Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure") in the U.S. two years ago, we’ve partnered with leading American hearing clinics who depend on our intuitive solutions. Auditdata has also expanded our dedicated U.S. support, onboarding, and account management teams, ensuring that American clinics get fast, local, and knowledgeable help. As the independent alternative to Hearing Instrument Manufacturing (HIM) owned systems, Auditdata prioritizes clinic success and patient care over corporate interests. Recognizing that [Artificial Intelligence (AI)](https://www.auditdata.com/features/ai-powered-notes-assistant/ "AI-Powered Notes Assistant") is critical for the future of hearing care, Auditdata has also made a tremendous investment in – and commitment to – [AI, revolutionizing how hearing clinics operate](https://www.auditdata.com/insights/guides/unlocking-the-power-of-ai-in-hearing-care/ "Unlocking the Power of AI in Hearing Care"). Auditdata is currently working on incorporating AI across our product portfolio, enabling clinics in America – and around the world – to better predict patient needs, improve engagement, and ensure more patients get treated for hearing loss. Auditdata and our customers are on an exciting journey. Too many Americans delay hearing care because of complexity and cost. We’re here to change that, giving clinics the tools they need to reach more patients and deliver better outcomes. We’re empowering U.S. hearing care providers with the independence and innovation they deserve. Auditdata’s innovative, tech-forward solutions help reach, and treat more Americans with hearing loss.  Kurt Bager  CEO Auditdata’s solutions are the best choice for American hearing clinics, offering: - **Modern, user-friendly design** – Our guided workflows and intuitive interface reduce administrative time and help improve patient care. - **Smarter billing & compliance** – Our tech-forward solutions simplify billing and insurance claims, resulting in fewer errors and faster reimbursements. Plus, direct QuickBooks integration provides a seamless experience. By removing these common barriers, clinics can spend less time on paperwork and more time helping patients get the hearing care they need. - **Patient growth tools** - Manage supports consistent outreach through task-based workflows, a priority dashboard, and patient task history, helping clinics reduce missed follow-ups. Our upcoming Online booking tool that makes clinics more accessible, automated recalls ensure fewer patients slip through the cracks, and marketing automation helps clinics connect with people who might otherwise delay treatment. This will be released in the next couple of months. - **Independence and innovation** – Unlike our competitors, Auditdata is not tied to HIMs, so we can adapt quickly to accommodate clinics’ specific needs. Since Auditdata is independent, we can innovate faster, focusing on U.S. patients’ needs – not corporate shareholders’. Auditdata is well-known and widely respected for our [Manage](https://www.auditdata.com/ "Auditdata.com") solution, a market-leading, fully cloud-based, data-driven Practice Management Software (PMS), specifically built to meet the needs of the audiology industry. This PMS optimizes audiology practices with paperless protocols, automated tasks, and insightful patient management, enabling consistently high-quality care and efficiency. Over the past few years, we’ve built a dedicated team in the United States to expertly serve our American customers. Our local expertise in areas like reimbursements and calibrations ensures that we meet the specific needs of the US market with precision and care. Our long-term commitment to incorporating the most groundbreaking technology into our audiological solutions – and expanding our U.S. presence – is dramatically improving business and clinical outcomes for our customers in America and around the world. We invite U.S. clinics to join us in tackling untreated hearing loss and delivering modern, patient-centered care. Learn more about Auditdata’s solutions – and schedule a demo – at [https://www.auditdata.com](https://www.auditdata.com/ "Auditdata.com"). ### About Auditdata Auditdata enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Our team of dedicated professionals spans the globe, with employees in Europe, the United States, Canada, Australia and more, all united by one common goal: to improve the quality of life by enabling the best care experience for all. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare.  ## Auditdata Brings Freedom and Innovation to American Hearing Care Providers --- # Auditdata Brings Internationally Certified AI Governance to Hearing Care > AI is now embedded in how software is built, delivered, and improved, including the tools hearing care professionals rely on every day. As AI adoption accelerates across the technology industry, a critical question emerges for healthcare organizations: how do you know if your software vendor governs AI responsibly?  Governing How AI is Used Across Software Development, Operations, & Service Delivery Auditdata, a global provider of [practice management management software](https://www.auditdata.com/ "Auditdata.com") for hearing care, today announced it has achieved [ISO/IEC 42001:2023](https://www.auditdata.com/media/e0tdiwmb/auditdata_42001_enf49_45100057_web_v1_08c91417-1cec-4a04-84b8-704db6c2dafc_en-16.pdf "Auditdata_42001_ENF49_45100057_web_v1_08c91417-1cec-4a04-84b8-704db6c2dafc_en[16].pdf") certification, the international standard for AI management systems, providing independently verified assurance that its use of AI is governed responsibly. The certification covers AI use across software development, operations, consulting services, and internal processes. Following the third-party audit, the certified management system establishes commitments to responsible and transparent use of AI outputs with human review, privacy and safety protection, GDPR compliance, third-party AI risk management, and human oversight of AI-assisted processes. This certification is integrated with Auditdata’s existing management systems (ISO 27001, ISO 13485, EU MDR), maintained for over a decade. [**Learn more**](https://www.auditdata.com/company/compliance/iso-42001-certified-ai-governance/ "ISO 42001 Certified AI Governance ") The risks of ungoverned AI in healthcare software are concrete; patient data exposed to third-party AI systems without consent or audit trail, AI-generated outputs influencing clinical decisions without human verification, bias in training data producing uneven care across patient populations, and regulatory liability under the EU AI Act and GDPR cascading from vendor to clinic. ISO/IEC 42001 addresses each of these directly, every AI system in scope is identified, risk-assessed, monitored, and governed by documented, externally audited controls rather than internal policy alone. Most software company now uses AI, in development, operations, and across the business. Hearing care professionals around the world depend on Auditdata’s tools, and they deserve to know that we govern that use responsibly. The ISO 42001 certification is our way of proving it. Every AI tool we use, every AI-assisted process, is subject to human oversight, structured risk management, and independent audit. We've applied that standard of accountability to information security and medical device quality for over a decade. Extending it to AI was never optional for us, it was the obvious next step. Kurt Bager, CEO  Auditdata Hearing care is one of the fastest-adopting healthcare sectors for AI. Denmark, Auditdata’s headquarter location, leads the European Union with a [27.6% enterprise AI adoption rate](https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20250123-3#:~:text=In%202024%2C%2013.5%25%20of%20enterprises,and%20Spain%20%28+2.1%20pp%29.&text=Enterprises%20continued%20to%20adopt%20various,%25%20enterprises%20%28+2.2%20pp%29. "ec.europa.eu"). Clinics, hospitals, and hearing care organizations need assurance that the AI their vendors use is governed to a stringent healthcare-grade standard. Now, ISO 42001 provides that assurance, with an independently audited, not self-declared, certification. With the upcoming EU AI Act, enforceable in August 2026, AI governance will become a regulatory requirement. Auditdata has already implemented aligned controls. With a decade of healthcare compliance already behind it, AI governance isn’t bolted on, it's woven into how Auditdata designs, builds, and maintains its products. ISO/IEC 42001, published in December 2023, is the first international standard for AI management systems. Fewer than 50 organizations worldwide currently hold the certification, including major technology companies. Auditdata is the first patient management system vendor globally to join this group. This certified framework will govern all future AI initiatives across Auditdata’s operations and the processes supporting its products.. Annual surveillance audits will ensure that governance keeps pace with technology. The governance focuses, and will continue to focus, on responsible and transparent use of AI outputs, empowering hearing care professionals using Auditdata’s solutions to provide the Best Care Experiences to every patient. Clinics working with Auditdata can feel confident that they have a vendor that's ahead of the compliance curve—not scrambling to catch up,” Bager continued. "When the company building your hearing care software governs every use of AI, from development to delivery, under an internationally audited standard, that's a different kind of vendor. And that’s what Auditdata delivers. Kurt Bager, CEO  Auditdata ## **About Auditdata** Auditdata is a global provider of patient management systems for hearing care. The company's solutions support the full patient journey—from screening and audiological assessment to fitting, practice management, and aftercare — helping hearing care professionals deliver the Best Care Experience. Auditdata enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Our team of dedicated professionals spans the globe, with employees in Europe, the United States, Canada, Australia, New Zealand, and more. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare. ### **Media Contacts** #### Emma Rytter Skovgaard #### VP of Marketing #### http://Auditdata.com #### emma@auditdata.com  ## Auditdata Brings Internationally Certified AI Governance to Hearing Care Emma Rytter Skovgaard  --- # Save Clinicians an Hour a Day | Auditdata in Hearing Tracker > How can audiology practices reclaim clinician time? 6 practical steps to reduce admin, standardize workflows, and cut documentation time.  News Patient demand for hearing care is rising. Clinician capacity is not. More than 430 million people worldwide live with disabling hearing loss, and the growing shortage of audiologists is making it harder for practices to keep pace. Too often, the answer is to ask clinicians to work longer days. But as Emma Rytter Skovgaard, VP of Marketing at Auditdata, argues in a new article for Hearing Tracker, one of the biggest opportunities is hiding in plain sight: the administrative work that quietly fills the clinic day. In [*6 Ways Audiology Practices Can Save Clinicians an Hour a Day*](https://www.hearingtracker.com/pro-news/6-ways-audiology-practices-can-save-clinicians-an-hour-a-day?_storyblok=178938644440754&_storyblok_c=n4-container&_storyblok_version=&_storyblok_lang=default&_storyblok_release=0&_storyblok_rl=1779806096531&_storyblok_tk%5Bspace_id%5D=45415&_storyblok_tk%5Btimestamp%5D=1779806096&_storyblok_tk%5Btoken%5D=37a2e0fc6f51199ca3beb9298f3bb5e76280ca8b "www.hearingtracker.com"), Emma lays out a practical, how-to path for hearing clinic leaders who want to reduce admin workload without sacrificing compliance, clinical quality, or patient experience: 1. Start with a simple metric, and make it visible 2. Standardize workflows so you're not reinventing the day at every location 3. Reduce documentation time with structured notes, and AI-assisted drafts, with clinician review 4. Eliminate double entry by connecting the patient journey end-to-end 5. Treat capacity as a multiplier — one hour a day scales fast 6. Make time savings stick with governance, training, and clinic-to-clinic learning The math is striking. One hour saved per hearing clinician per day, across ten clinicians, adds up to the equivalent of a full additional clinician every week = shorter waitlists, more appointments, and less burnout. As Emma puts it, saving time is patient care, just upstream. When hearing loss is this widespread and clinician supply is this constrained, removing the administrative friction that consumes the clinic day may be one of the most practical, scalable ways to expand access to care. Read the full article on Hearing Tracker → https://www.hearingtracker.com/pro-news/6-ways-audiology-practices-can-save-clinicians-an-hour-a-day  **About Author** [Emma](https://www.linkedin.com/in/emmarytterskovgaard/ "www.linkedin.com") leads enterprise marketing at Auditdata, where she works with multi-location hearing care groups across North America and Europe on the operational and technology decisions that shape how care is delivered at scale. Her focus is the practical side of running a hearing care business: how clinic networks reduce administrative burden, standardize workflows across locations, and free clinicians to spend more time with patients. She writes regularly on practice management, clinical operations, and the role of unified systems in expanding access to hearing care.  ## Auditdata in Hearing Tracker: 6 Ways to Give Clinicians an Hour Back Every Day Emma Rytter Skovgaard  --- # Auditdata Introduces Its First Wireless REM Probe, A Significant First Step in the Organization’s Wireless Journey > Auditdata, a global innovator in solutions for hearing healthcare, has launched its first Wireless REM Probe, marking a significant milestone in the organization’s journey towards wireless technology. News  Copenhagen, Denmark, September 25, 2024 – [Auditdata](https://www.auditdata.com/ "Auditdata.com"), a global innovator in solutions for hearing healthcare, has launched its first [Wireless REM Probe](https://www.auditdata.com/audiology-solutions/measure/wireless/ "Wireless"), marking a significant milestone in the organization’s journey towards wireless technology. We’re proud to introduce Auditdata’s Wireless REM Probe, which is an important first step in our broader wireless journey. At Auditdata, we’re delivering technology designed for the future of hearing care with innovations like our Wireless REM Probe, which is part of our vision of revolutionizing hearing care through wireless technology. Kurt Bager  Chief Executive Officer, Auditdata With the important features and benefits of Auditdata’s new Wireless REM Probe, clinicians can: **Get untangled**The new Wireless REM Probe provides accurate fittings with fewer cables. **Enjoy reliability**This solution offers remarkable battery life for precise, seamless measurements and hours of dependable, continuous operation. Since transducers are used so extensively, cables tend to break, which can cause interruption in clinical work and even lead to erroneous measurement results. **Increase patient comfort**With a cabled REM probe, there’s a constant battle with getting caught in patients’ hair and clothing, and potentially with hearing aids, too. Auditdata’s new Wireless REM Probe eliminates these issues and elevates patient comfort. **Save time**The fully functional, wireless equipment makes fitting appointments easier and more streamlined for clinicians. Since clinicians must stand up and sit down to adjust the patient, removing the cables saves time – and makes it easier to not trip over the wires. It also makes home visits more efficient. Plugging and unplugging cables can take time, so wireless options are perfect for mobile hearing aid fittings because clinicians don’t need to plug and unplug. **Improve infection control**Ensuring clean equipment between patients is a top priority for the hearing care professional. Wireless probes will enable easier cleaning while also saving precious time for the clinician. **Boost usability**The wireless REMs and the test workflows are identical to Auditdata's wired REM probe, ensuring maximum usability with little or no training. This is an exciting and significant launch for us. We’ve listened to our hearing care customers, who want to use the most innovative technology and be unencumbered by bothersome wires during hearing appointments in their clinics and out in the community. Auditdata’s technical innovations provide tremendous benefits for hearing practices, clinicians, and their patients. Auditdata’s suite of audiological equipment, powered by advanced software, helps manage and optimize clinical workflows, standardize processes, and ultimately improve the quality of care in hearing practices worldwide. Kurt Bager  Chief Executive Officer, Auditdata The new Wireless REM Probe is part of Auditdata’s [Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure") suite of audiological solutions, providing all the testing module types audiologists need, including [Real Ear Measurement](https://www.auditdata.com/audiology-solutions/measure/hearing-instrument-fitting/real-ear-measurement/ "Real Ear Measurement"), pure-tone and speech audiometry. **About Auditdata** [Auditdata](https://www.auditdata.com/ "Auditdata.com") enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare.  ## Auditdata Introduces Its First Wireless REM Probe, A Significant First Step in the Organization’s Wireless Journey --- # Auditdata Launches Revamped Manage Solution, A Comprehensive PMS > Innovative New Software Solves Key Pain Points for Hearing Clinics By Streamlining Their Operations & Enhancing Patient Care. Company News **Auditdata Launches Revamped Manage Solution -** Delivering a Best Customer Experience for Individuals with Hearing Impairments Center Middle Copenhagen, Denmark, September 12, 2023 – Auditdata is thrilled to announce the launch of its revamped Manage Solution. This innovative [Practice Management Software (PMS)](https://www.auditdata.com/ "Auditdata.com") delivers solutions for hearing care clinics to provide the Best Customer Experience for individuals with hearing impairments through data, accessibility, and improved workflows. Hearing practices can now say goodbye to manual processes and data chaos. Auditdata’s award-winning, cloud-based audiology PMS streamlines workflows, takes practices paperless, and keeps patient data organized and secure. This audiology software guides hearing specialists through every aspect of the patient journey, reducing errors, saving time, and ultimately, providing the Best Care Experience to individuals with hearing impairment. New Look and Feel   Manage solves key pain points for hearing clinics by streamlining their operations and enhancing patient care. This pioneering PMS includes: - [**Guided activity workflows**](https://www.auditdata.com/features/guided-workflows/ "Guided workflows")**:** This core feature enhances the Best Care Experience by standardizing and optimizing all appointment activities from scheduling to invoicing. - **[Unified data management](https://www.auditdata.com/features/documentation-and-audit-trail/ "Documentation and Audit Trail"):** Get rid of data clutter. Auditdata's software ensures clean, coherent data, enabling clinics to provide better individualized care. - **[Automated task management](https://www.auditdata.com/{localLink:8e63807f-e556-428b-aa20-dd570ec96c74} "Notifications and Patient Engagement"):** System-generated tasks make it easier for hearing clinic staff to follow up with patients, thus ensuring a continual care experience. - [**Real-time messaging**](https://www.auditdata.com/features/appointment-scheduling/ "Appointment Scheduling")**:** Automated messaging services ensure that patients are well-informed and show up for appointments, contributing to a smoother, more reliable care process. - [**A seamless integration with Noah**](https://www.auditdata.com/features/clinical-noah-data/ "Clinical Noah Data")**:** The software takes a comprehensive, end-user-focused approach to address the challenges faced by hearing clinics. - **[Global support and security](https://www.auditdata.com/features/compliance-security/ "Security and Configuration"):** Multilingual support, ISO certification, and hosting on Microsoft Azure provide robust support and security for hearing clinics worldwide. “It’s so exciting for me to see the latest and greatest iteration of Auditdata Manage, which is an absolute game-changer, with improved functionality and plenty of significant benefits. But we’ll never rest on our laurels. Our future vision is to continue using innovation, data, and AI functionality to revolutionize and transform the audiology industry, optimizing and elevating the way audiology is delivered,” said [Kurt Bager](https://www.linkedin.com/in/kurtbager/), Chief Executive Officer at Auditdata. Our audiology software guides hearing providers through every aspect of the patient journey, reducing errors, saving time and ultimately, providing the Best Care Experience to individuals with hearing impairment.  Sean Shoffstall Chief Product Officer at Auditdata “Manage is a modern system that streamlines clinics’ workflows while also using data to help them prepare for oncoming challenges. Our decision to focus on open standards of connectivity and global partnerships allows us to be able to react quickly to changing audiology market conditions. When your software can be more of an assistant and less of a tool, you can spend more time with your patients and that’s what Manage continually delivers.” - said [Sean Shoffstall](https://www.linkedin.com/in/shoffstall/), Chief Product Officer at Auditdata. “Auditdata is not just about software; it's about creating the Best Care Experience for both hearing care providers and individuals with hearing impairments. We tap into every stage of the hearing care lifecycle, harnessing the power of data to enhance clinic services,” Shoffstall added. “Whether it's reducing waiting times, improving first-fit accuracy, or boosting hearing aid usage, our solutions empower providers to offer the exceptional care that every patient deserves.” Auditdata offers more than just a best-in-class PMS solution. The organization also provides a robust onboarding program that includes e-learning courses, certification programs, and one-on-one meetings to ensure smooth adoption and maximum utility. ## Manage Your **Business Operations and Clinical Tasks** From One Platform Take our practice management software for a spin and learn how you can get insights to improve sales, operations and marketing. Book A Demo Solid Outlined **About Auditdata:** Auditdata transforms the way hearing care providers can manage and deliver services to people with hearing loss. With data-driven solutions and services catering to all touchpoints of the audiology customer journey, Auditdata helps you take a proactive approach to achieve excellence in the way you deliver patient care and run your audiology business. Established in 1992, Auditdata has more than 30 years of experience working specifically with retail and hospital audiology software and audiometry. Around the world, 5.000 clinics with 10.000+ users already use the company’s software daily to improve clinical performance.  ## Auditdata Launches Revamped Manage Solution - Delivering a Best Customer Experience for Individuals with Hearing Impairments - Best Care Experience - Practice management --- # Auditdata & Oaktree Products Expand U.S. Partnership > Auditdata is thrilled to announce the expansion of its U.S. partnership with Oaktree Products, a leading provider of clinical supplies to the hearing care industry. This partnership now features the revolutionary SWAP calibration service, where Oaktree will manage the calibration of all Auditdata equipment in the U.S., ensuring enhanced service quality and minimizing downtime for American clients. News  [Audiometers](https://www.auditdata.com/audiology-solutions/measure/diagnostic-audiometer-fitting-unit/ "Diagnostic Audiometer & Fitting Unit"), like other medical equipment, require regular maintenance, including calibration to ensure accurate performance. Regular calibration – at least annually – is essential to meet industry standards and manufacturer guidelines. In some countries, it’s even mandated by law,” said Kurt Bager, CEO of Auditdata. “Proper calibration ensures test accuracy, exceptional customer care, and reduced risks. Conversely, poorly maintained equipment can lead to inaccurate measurements and significant legal and financial consequences for hearing clinics. Auditdata does things differently.” We understand the importance of proper equipment calibration as well as having stable, uninterrupted clinic operations. Therefore, we support our hearing clinic customers with our Auditdata SWAP service, which is now available in the U.S. through Oaktree Products. This means that calibrated transducers are shipped to your hearing clinics well in advance of the due date of the old ones. You plug in the new transducers, and you’re ready for your next patient without any interruption. Then, box your old equipment and return the expired transducers through the mail with no downtime at all. It’s truly that simple.  Kurt Bager  CEO  Oaktree, a large and highly-respected organization with extensive reach in America, has partnered with Auditdata for years, reselling Auditdata’s [Measure](https://www.auditdata.com/audiology-solutions/measure/professional-counselling-software/) to their large roster of customers. “We’re excited to expand our partnership with Auditdata to include their innovative SWAP calibration service, eliminating downtime for U.S. hearing clinics. This complements our longstanding relationship of reselling Auditdata’s Measure solution,” said David Kemp, Director of Business Development of Oaktree. “As a family-owned business, we prioritize extraordinary customer service for our 10,000+ customers. Now, we’re offering more of Auditdata’s integrated solutions, helping hearing clinics improve performance, provide outstanding care, prequalify leads, and maintain equipment with no downtime. We see immense value in Auditdata’s solutions and are delighted to expand our partnership in the U.S.” We’re confident that American audiology businesses will benefit greatly from Auditdata’s best-in-class solutions, and the game-changing SWAP calibration service.  David Kemp Director of Business Development **About Oaktree Products** [Oaktree Products](https://www.oaktreeproducts.com/) is the leading multi-line distributor of clinical products and supplies to the hearing care industry. Established in 1992, Oaktree is a family-owned and operated business located in the heart of the United States that offers more than 6,000 products that are tailored specifically for the hearing healthcare professional. Oaktree’s mission is to provide its customers with the highest level of customer service and support in order to ensure that every customer receives the best Oaktree experience possible. **About Auditdata** Auditdata enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients—Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare.  ## Auditdata & Oaktree Products Expand U.S. Partnership --- # Auditdata offers real-time audiometric quality assessment with nudging in audiology settings - Auditdata > Copenhagen, Denmark, February 28, 2022 – Auditdata Measure, a portfolio of audiological equipment run by an advanced software system, uniquely offers real-time assessment with digital nudging and automated, centralized auditing. This real-time audiometric quality assessment software helps hearing clinics improve clinical quality and ensure best practice testing processes are consistently followed. Auditdata is one of the first to offer this type of nudging and auditing in an audiology healthcare setting.  Auditdata Measure - Primus 4.0 **Copenhagen, Denmark, February 28, 2022 – [Auditdata Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure"), a portfolio of audiological equipment run by an advanced software system, uniquely offers [real-time assessment with digital nudging and automated centralized auditing reports](https://www.auditdata.com/audiology-solutions/measure/software/real-time-audiometric-quality-assessment-and-notifications/ "Real-time assessment and nudging").** This real-time audiometric quality assessment software helps hearing clinics improve clinical quality and consistently follow best practice testing processes. **Auditdata is one of the first to offer nudging and auditing in an audiology healthcare setting.** Nudge theory is a behavioral science concept that proposes positive reinforcement and indirect suggestions to influence the behavior and decision-making of groups or individuals in numerous settings, including healthcare. Nudges help providers overcome suboptimal behaviors to improve quality of care, optimize processes, reduce errors, and minimize wasteful spending. Importantly, nudges help healthcare providers avoid making default choices in patient care, where a single option is not appropriate or acceptable for all patients. Primus, a central part of Measure’s [audiological equipment portfolio,](https://www.auditdata.com/audiology-solutions/measure/product-catalog/ "Product Overview") improves clinical performance with automatic nudges to the audiologists, so they now can rely on visual notifications and reminders to help provide quicker, more accurate, higher-quality audiometry with complete confidence. #### **Auditdata’s real-time audiometric quality assessment offers significant benefits to hearing clinics:** - Highlighted audiometric nudging improves the quality of care and patient and business outcomes. - Clinical auditing provides a comprehensive, accurate view of the enterprise, including performance metrics for each clinic and audiologist, allowing clinic owners to identify (and correct) any non-compliance issues. - clinics can spotlight their adherence to the highest industry standards as a key differentiator in their marketing efforts. “*Audiologists face numerous, complex decisions with every patient regarding clinical workflow, testing, diagnosis, counseling, and recommending solutions. Audiologists often work in fast-paced clinics and must deliver efficient and accurate diagnoses and consistently excellent care day after day*,” said Astrid Haastrup, Chief Audiologist and Product Manager at Auditdata. “*Each audiology customer has specific needs that must be met and different levels of hearing losses that must be properly corrected. Since each customer journey must be personalized, audiologists should not rely on default decision-making during hearing exams. Nudging can help tremendously.*” Hearing clinics should use Auditdata Measure’s real-time assessment and nudging to ensure consistently high-quality hearing examinations, accurate diagnoses, appropriate solutions, and proper fittings. Astrid Haastrup Director of Clinical Product Management ## **Contact us for more information** Auditdata’s unique solutions help hearing care providers improve clinical care and drive their business performance and growth. We offer data-driven, connected solutions to help you take your audiology business to the next level. Book A Demo Solid ### **About Auditdata:** Auditdata transforms the way hearing care providers can manage and deliver services to people with hearing loss. With data-driven solutions and services catering to all touchpoints of the audiology customer journey, Auditdata helps you take a proactive approach to achieve excellence in the way you deliver patient care and run your audiology business. Established in 1992, Auditdata has more than 28 years of experience working specifically with retail and hospital audiology software and audiometry. Around the world, 3,500 hearing clinics with 10,000+ users already use the company’s software daily to improve clinical performance. ### **About Measure:** Auditdata Measure is a portfolio of audiological equipment run by [advanced software](https://www.auditdata.com/audiology-solutions/measure/professional-counselling-software/) that lets hearing shops manage and optimize clinical workflows based on data-driven insights. Standardizing, benchmarking, and optimizing clinical processes means higher clinical performance, better quality and, ultimately, happier customers. ### **Resources** ▶️ [Watch Explainer video](https://vimeo.com/678645798) 📑 [Solution page to get more information](https://www.auditdata.com/audiology-solutions/measure/software/real-time-audiometric-quality-assessment-and-notifications/ "Real-time assessment and nudging") 📚 [Download free guide about nudging in hearing care](https://www.auditdata.com/insights/guides/how-to-drive-clinical-excellence-with-real-time-quality-assessment-audiometric-nudging/ "Driving clinical excellence with real-time assessment & audiometric nudging") **🕹** [E-learning course: Analysis of Clinical Performance](https://support.auditdata.com/portal/en/kb/articles/analysis-of-clinical-performance#/) **🎧 Training videos:** - [Primus Masking Assistant](https://support.auditdata.com/portal/en/kb/articles/primus-masking-assistant "Primus Masking Assistant") - [How to configure Primus Masking Assistant](https://support.auditdata.com/portal/en/kb/articles/configuration-of-primus-masking-assistant "Configuration of Primus Masking Assistant") - [Primus - Completeness Criteria](https://support.auditdata.com/portal/en/kb/articles/primus-completeness-criteria "Primus - Completeness Criteria") - [Primus - Quality Assessment Criteria - User View](https://support.auditdata.com/portal/en/kb/articles/quality-assessment-critera-user-view "Primus - Quality Assessment Critera - User View")
 ## Auditdata offers real-time audiometric quality assessment with nudging in audiology settings --- # Auditdata Opens Industry Survey on the Hidden Time Crisis Behind Audiologist Shortage > New Research Initiative Explores How Administrative Tasks Prevent More Direct Patient Care, Drive Clinician Burnout and Attrition, as Staffing Pressures Intensify **New Research Initiative Explores How Administrative Tasks Prevent More Direct Patient Care, Drive Clinician Burnout and Attrition, as Staffing Pressures Intensify** We have launched an industry-wide survey examining the staffing shortages and administrative burden that hearing care clinics face. The survey invites clinic owners, practice managers, and audiologists to share where clinician time is being lost to administrative tasks, and what’s driving clinician burnout and attrition during a time of widespread staffing shortages. Auditdata’s survey is building a benchmark the industry currently lacks. Auditdata’s new survey is collecting data around a critical industry issue. Roughly, 48 million Americans live with hearing loss and most of them are not being treated, while an estimated 75% of U.S. counties face audiology staffing shortages. Yet Auditdata argues that the most immediate constraint isn’t the lack of clinicians. The pressing issue is that practicing audiologists are not operating at full clinical capacity. Ongoing administrative burdens, including documentation, compliance, follow-up, scheduling, and reporting, consume up to an hour of each clinician’s day, time that clinicians could otherwise be spending on direct patient care. These administrative burdens are contributing to long patient wait times and barriers to care, plus fueling the burnout and attrition that are worsening the industry’s staffing shortage. Auditdata captured the state of the staffing crisis in their recent blog, “[America’s Hearing Care Crisis: Why Saving Audiologists’ Time Is Now a Public Health Priority](https://www.auditdata.com/insights/blog/america-s-hearing-care-crisis-why-saving-audiologists-time-is-now-a-public-health-priority/ "America’s Hearing Care Crisis: Why Saving Audiologists Time is Now a Public Health Priority ").” Conversations about audiology access typically focus on training pipelines, geographic incentives, and reimbursement policies, which are legitimate levers. But these potential solutions will take years, if not decades, to materialize. The capacity problem is happening now, and needs immediate solutions. Auditdata is providing innovative, AI-powered solutions to relieve clinicians from time-consuming administrative chores, enabling them to spend more time on patient care. Auditdata’s [2-minute survey](https://forms.office.com/Pages/ResponsePage.aspx?id=DWPUdrD_uEGb4W1ZmajPQtUtSMMayQ5Aoc64SaWG_PdUOUhBSEhFNFZFN1BQT1JRN0FSTUJFVkdZRi4u "forms.office.com") asks respondents to rate the severity of staffing pressure in their organizations, identify the biggest drains on clinician time (including documentation, workflows, systems, downtime, scheduling, and insurance), and describe what would most help clinics close the gap. Auditdata plans to publish their findings as an industry benchmark later this year. Everyone in hearing care knows the workforce is stretched, but we keep treating it as a problem we can only solve by training more people. Unfortunately, that solution will take years to materialize, and people with immediate hearing care needs can’t wait that long for a solution. What we’re hearing from clinics is that an enormous amount of clinician time is spent on administrative tasks, and every hour that providers spend on documentation is an hour they can’t devote to patient care. We want to put hard numbers behind this issue because you can’t fix what you don’t measure. Emma Rytter Skovgaard, VP of Marketing at Auditdata  Auditdata’s own data points to the scale of the opportunity. The company’s new [AI-powered Notes Assistant](https://www.auditdata.com/features/ai-powered-notes-assistant/ "AI-Powered Notes Assistant") reduces documentation time by roughly one hour per clinician per day, the equivalent of one additional patient appointment daily. Applied at scale, across a hearing care enterprise with hundreds of clinicians, it means thousands of additional patient-facing hours per month that are currently spent on paperwork. This expansion of patient access can serve as an immediate fix for the staffing crisis. On average, seven years pass between when a person first notices hearing difficulties and when they seek professional treatment. These delays are not purely attitudinal. Staffing shortages, access barriers, long wait times, and the perception that getting help is logistically difficult are all contributing factors. ## **About Auditdata** Since 1992, Auditdata has provided software, hardware, and services that help hearing care providers deliver the best possible care experience. Its connected platform — spanning screening, practice management, audiological testing, and analytics supports multi-location hearing care networks across North America, APAC and Europe, giving clinicians more time for patients and operators the data to scale with confidence. **Media contact:** Emma Rytter Skovgaard, Vp of Marketing, http://www.auditdata.com Add your voice to the first industry benchmark on staffing and admin burden in hearing care. Just 2 minutes — and you'll see the results first. Solid As 75% of U.S. counties face hearing care shortages and aging baby boomers are driving more demand for hearing care services, America is experiencing a hearing care crisis. The immediate answer may lie not in training more providers, but in freeing the ones we have  ## Auditdata Opens Industry Survey on the Hidden Time Crisis Behind Audiologist Shortage # Auditdata Opens Industry Survey on the ***Hidden Time Crisis*** Behind Audiologist Shortage Auditdata Hearing Care Headquarters Auditdata Manage Audiologist Shortage & Burnout --- # Auditdata Partners with Hearing Australia, To Implement Clinical Data Solution > Auditdata Strengthens Its Commitment to Empowering Australian and Global Clinicians in Delivering Exceptional Patient Care. News  Copenhagen, Denmark, December 11, 2024 – [Auditdata](https://www.auditdata.com/ "Auditdata.com"), a global innovator in hearing healthcare solutions, is pleased to announce a partnership with [Hearing Australia](https://www.hearing.com.au/), a leading hearing care organisation that provides expert hearing care to Australians of all ages. Auditdata will support Hearing Australia with clinical data integration through Auditdata Manage’s Bridge Solution, which will be rolled out across all 180 full-time clinics and network of visiting sites throughout Australia, **supporting more than 1,000 users**. At Auditdata, we are committed to delivering insights across the hearing care industry to enable better care experiences, and we're excited to explore the impact this has on Hearing Australia. Kurt Bager  Chief Executive Officer, Auditdata “Hearing Australia has an extensive network of clinics, and their audiologists will benefit from modern, user-friendly solutions, allowing them to provide exceptional care to their patients – in their clinics and out in the community.” said [Kurt Bager](https://www.linkedin.com/in/kurtbager/), Chief Executive Officer at Auditdata. As a premier national leader in the field of audiology, dedicated to helping everyday Australians, finding an enterprise-level solution that could seamlessly integrate our clinical data into our Practice Management System (PMS) at scale was critical. The unique conditions of the Australian healthcare system demanded a solution that empowered our audiologists to deliver exceptional care, even in remote areas across the country.  Siddhartha Parti Chief Digital & Transformation Officer “Auditdata delivered an enterprise-ready solution that not only ensures seamless clinical data access and a central data repository but also sets a new standard in industry-leading compliance. This partnership reflects our commitment to building strategic relationships that support our mission to enhance the lives of Australians through better hearing care ,explained Siddhartha Parti, Chief Digital & Transformation Officer of Hearing Australia. Auditdata’s solution is a state-of-the-art NOAH business system, Bridge is tailored for large enterprise customers, offering a scalable and efficient solution to solve widely recognised industry challenges of handling critical data. Auditdata’s solution integrates seamlessly with all existing systems, including Dynamics CRM and ERP. “Increasingly, hearing clinics and providers around the world, like Hearing Australia, are relying on Auditdata because of our consistent commitment to improving insights across the hearing care industry, enabling better care experience across the hearing care journey. As a leading enterprise implementation partner, we offer industry-specific insights and expertise, as well as supported onboarding,” Bager continued. We provide the hearing care industry with best-in-class solutions while supporting our users with robust resources, including customised training, extensive e-learning modules, and a customer care team that can help resolve any issues or answer any questions. Kurt Bager  Chief Executive Officer, Auditdata **About Auditdata** [Auditdata](https://www.auditdata.com/ "Auditdata.com") enables hearing care professionals, clinics, and hospitals to deliver the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata's solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare. **About Hearing Australia** Since 1947, [Hearing Australia](https://www.hearing.com.au/) has provided expert hearing care to Australians of all ages and from all walks of life. And today, we are committed to helping even more people across the nation stay connected to the people and life they love. With our dedicated team, we’re the nation’s largest provider of government-funded hearing services for children, young adults up to the age of 26, eligible Aboriginal and Torres Strait Islander people, pensioners and veterans.  ## Auditdata Partners with Hearing Australia, To Implement Clinical Data Solution For Over 1000 Users --- # Auditdata Partners With London Business School on AI Program > Copenhagen, Denmark, April 29, 2024 – Auditdata, a global innovator in solutions for hearing healthcare, has partnered with the London Business School, one of the world's leading business schools, to offer an online AI Business Course for a select group of industry leaders in hearing care. This prestigious course is designed for executives responsible for making business decisions about adopting and using AI technologies from a general management perspective. While other courses are organized around AI technologies, this course is focused on creating real business value. Participants will gain a solid understanding about the characteristics of AI technology, get clarity around business challenges and data sources, and learn how to select the appropriate AI technologies to connect the two.  Course participants will gain a solid understanding of the advantages and limitations of AI and machine learning (ML) in business settings to communicate effectively with stakeholders, and learn how to connect this powerful technology to business value and results. Additionally, participants will explore real-life examples of how the global nature of the economy has allowed AI to connect businesses around the world and deliver value across diverse applications. The course will also highlight how to leverage AI and ML to create business value. We’re using this course to start a discussion about how AI can enable hearing care professionals to deliver the best care experiences to their patients. The course’s focus is how AI is impacting the audiology industry, how this innovative technology will propel the audiology industry into the future, and the practical business applications of AI in our industry. We’re diving deep into the latest trends and developments in AI, learning how to apply AI tools and techniques to daily audiology operations – such as practice management software (Manage) or fitting software (Measure) – and exploring how to leverage AI to create value and competitive advantage for audiology businesses. Kurt Bager, CEO  Auditdata “Course participants will uncover the real business potential of AI in the audiology industry. As part of this course, participants will work alongside industry leaders to discover how hearing care professionals can create significant new value and solve the biggest challenges in the audiology industry by using AI,” Bager explained. The course will run for six weeks, starting in May 2024 and ending in June. Each week, participants will have access to engaging online sessions, interactive discussions, and practical assignments led by expert faculty from London Business School. They will also have the opportunity to network with other participants from the hearing care industry and share their insights and challenges. Upon completing the course, participants will receive a formal diploma from London Business School. “As an independent company not owned by any HIM, our goal with this course is to help propel the audiology industry into the AI-age,” Bager continued. “As part of this partnership, Auditdata also invites the attendees from this course to contribute to a report that we’re co-creating with London Business School, focusing focus on the impact of AI on the audiological industry. This report will showcase thought leadership and vision and be shared with a wide audience of audiology stakeholders and influencers.” **About Auditdata** Auditdata enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients—Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare.  ## Auditdata Partners with Prestigious London Business School To Offer an Online AI Business Course for Audiology Industry Leaders --- # Auditdata Primus Pro Audiometer and Fitting Unit now available through the ReSound Accelerate Program > Find the perfect fit for your hearing care practice with Auditdata's Primus Pro audiometer and fitting unit, now available through the ReSound Accelerate Program. Enrolled members can use their earned "FlexPoints" to purchase this fast, efficient, and user-friendly testing and fitting unit, which includes all the necessary testing modules for advanced clinical audiometry, counseling, and fitting of hearing aids. News  Copenhagen, Denmark - April 4, 2023 – Auditdata today announces that it is teaming up with ReSound to make the [Primus Pro](https://www.auditdata.com/audiology-solutions/measure/diagnostic-audiometer-fitting-unit/primus-pro/ "Primus Pro") audiometer available via [ReSound Accelerate](https://pro.resound.com/en-us/accelerate), the industry’s premier hearing care professional engagement and loyalty program. This means ReSound customers enrolled in the Accelerate program can use their earned “FlexPoints” to purchase at a discount Auditdata's Primus Pro audiometer and fitting unit, which streamlines clinical workflows, empowers best practices, and ultimately provides better customer service and better fitting in the US. With more than 1,000 active members, the ReSound Accelerate program offers its members multiple ways to earn benefits, rewards and savings, now including the purchase of Auditdata's products. The Primus Pro unit is a fast, efficient, and user-friendly testing and fitting unit that allows audiologists to perform advanced clinical audiometry, counseling, and fitting of hearing aids. It includes all the testing modules American audiologists need, including pure-tone and speech audiometry, speech mapping, and a real ear measurement module. We are continually looking to provide our members with more choice and access to the best tools, services and products to help them manage their practices. Primus Pro is a valuable addition to the Accelerate Marketplace, and will give hearing care professionals the ability to integrate real ear measurement and accurate audiometry to enhance the fitting of ReSound hearing aids.  Matt Lang  Program Director We are excited to be working with/teaming up with ReSound and to see our Primus Pro audiometer and fitting unit made available to their customers. It is a testament to our commitment to innovation and customer satisfaction, providing innovative audiological solutions and excellent service to hearing clinics in the U.S.  Kurt Bager  CEO **About Auditdata** Auditdata is a leading independent provider of audiological solutions for hearing care professionals world-wide. The company offers a comprehensive range of audiological equipment, software, and services that streamline workflows and provide best-in-class patient care. With a focus on innovation, Auditdata has developed cutting-edge audiological solutions designed to improve the efficiency, accuracy, and speed of hearing tests and hearing aid fittings. Auditdata is expanding its reach and offering more value to customers in the US by participating in GN Resound's Accelerate program.  ## Auditdata Primus Pro Audiometer and Fitting Unit now available through the ReSound Accelerate Program --- # Auditdata Refinanced its Debt by Raising Debt Facility with SVB UK > New financing to help Auditdata execute growth strategy, develop innovative audiology solutions  Company News Copenhagen, Denmark, June 06, 2023 – [Auditdata](https://www.auditdata.com/ "Auditdata.com"), a global innovator in solutions for hearing healthcare, has refinanced its debt by raising a debt facility with [SVB UK](https://www.svb.com/uk), an independent UK bank backed by HSBC. SVB UK is the banking partner to the UK's leading innovators and investors, supporting the growth of startups, scaleups, and technology corporates along with the UK's investor community of Venture Capital and Private Equity investors. This new financing is a key step in executing our growth strategy for the coming years enabling us to continue developing and delivering cutting-edge and valuable solutions to the world of audiology. We will continue to innovate, bringing best-in-class solutions to the audiology industry on a global scale.  Kurt Bager Chief Executive Officer, Auditdata Auditdata’s [award-winning](https://www.auditdata.com/insights/news/auditdata-wins-two-prestigious-hearing-technology-innovator-awards/ "Auditdata Wins Two Prestigious Hearing Technology Innovator Awards™") solutions include [Manage](https://www.auditdata.com/ "Auditdata.com"), its cloud-based Practice Management Software built to run, optimize, and scale audiology businesses, and [Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure"), a portfolio of audiological equipment run by advanced software that lets audiology clinics manage and optimize clinical workflows based on data-driven insights. Standardizing, benchmarking, and optimizing clinical processes means higher clinical performance, better quality, and ultimately happier customers. Auditdata [Engage](https://www.auditdata.com/audiology-solutions/engage/ "Engage"), an audiology self-screening solution for high-traffic locations, helps generate valuable leads with less staff effort and cost. And Auditdata [Discover](https://www.auditdata.com/audiology-solutions/discover/ "Discover") is an analytics platform that makes audiology businesses transparent by providing metrics and insights that empower fact-based business decisions. “We help hearing care providers improve clinical care and drive their business performance and growth. Auditdata’s award-winning, data-driven solutions cater to customers in all stages of the hearing care lifecycle,” Bager added. “By analyzing and activating data, we can help more people experiencing hearing loss, ear by ear.” **About Auditdata:** Auditdata transforms the way hearing care providers can manage and deliver services to people with hearing loss. With data-driven solutions and services catering to all touchpoints of the audiology customer journey, Auditdata helps you take a proactive approach to achieve excellence in the way you deliver patient care and run your audiology business. Established in 1992, Auditdata has more than 28 years of experience working specifically with retail and hospital audiology software and audiometry. Around the world, 3,500 clinics with 10,000+ users already use the company’s software daily to improve clinical performance.  ## Auditdata Refinanced its Debt by Raising Debt Facility with SVB UK --- # Auditdata’s Auditbase Software Is Now Certified as a Class IIb MDR Device > Auditbase, an advanced audiology practice management system built especially for the public healthcare sector, has achieved certification as a Class IIb SaMD according to the Medical Device Regulation. The [Auditbase Software](https://www.auditdata.com/hospital-solutions/manage/) from Auditdata has achieved certification as a Class IIb SaMD (Software as a Medical Device) according to the Medical Device Regulation (MDR). Class IIb MDR is the highest level of classification possible in the audiology software industry. These types of regulations help ensure safety, reliability, and efficacy in medical software development and deployment. Class IIb MDR offers third-party validation that Auditbase customers are receiving industry-leading assurance in quality and compliance across: - Clinical and cyber safety. - Reliability, due to its tested end-to-end process. - Efficacy, as the product does exactly what it’s supposed to do. We’re pleased and proud that Auditbase has become a class IIb MDR device, the highest level of classification, because this helps demonstrate how our software excels in critical ways, including quality, compliance, safety, and efficacy. Our customers can be confident that Auditbase provides critical, accurate data that hearing care professionals can use to make more informed decisions regarding patients’ diagnoses and therapies Kurt Bager, CEO  Auditdata “EU MDR, a well-known, highly respected, and coveted classification, provides clear and balanced rules and a regulatory framework that’s recognized internationally. This designation, which was introduced to increase clinical safety and unify access to the medical market for manufacturers, provides objective proof that Auditbase meets the highest industry standards,“ Bager continued. Class IIb denotes a medium-to-high risk device, due to the use in diagnosing conditions that may result in a surgical intervention , requiring more data and analysis to demonstrate a device’s performance and safety. As a result, the conformity assessment procedure typically takes longer and may involve additional experts, including clinicians. The audit for this software was completed by an impartial third party, The Certification Body of TÜV SÜD Product Service GmbH. **About Auditdata**Auditdata transforms the way hearing care providers can manage and deliver services to people with hearing loss. With data-driven solutions and services catering to all touchpoints of the audiology customer journey, Auditdata helps you take a proactive approach to achieve excellence in the way you deliver patient care and run your audiology business. Established in 1992, Auditdata has more than 30 years of experience working specifically with retail and hospital audiology software and audiometry. Around the world, 3,500 clinics with 10,000+ users already use the company’s software daily to improve clinical performance.  ## Auditdata’s Auditbase Software Is Now Certified as a Class IIb MDR Device --- # Auditdata Secures New Partnership with U.S.-based Oaktree Products - News - Auditdata > Auditdata has secured a major partnership with U.S.-based Oaktree Products, a leading provider of clinical supplies and excellent customer service to the hearing care industry. Starting intoday, Oaktree will resell and support Auditdata’s Measure and Engage to their large roster of customers. Oaktree to Resell Auditdata’s Innovative Audiology Solutions, Measure & Engage  Copenhagen, Denmark, February 24, 2023 – [Auditdata](https://www.auditdata.com/ "Auditdata.com"), a global innovator in solutions for hearing healthcare, has secured a major partnership with U.S.-based [Oaktree Products](https://www.oaktreeproducts.com/), a leading provider of clinical supplies and excellent customer service to the hearing care industry. Starting today, Oaktree will resell and support Auditdata’s [Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure") and [Engage](https://www.auditdata.com/audiology-solutions/engage/ "Engage") to their large roster of customers. [Auditdata Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure"), is a portfolio of audiological equipment run by advanced software, letting hearing clinics manage and optimize clinical workflows based on data-driven insights. Measure includes two audiometers, Primus Pro and Primus Ice: - [Primus Pro](https://www.auditdata.com/audiology-solutions/measure/diagnostic-audiometer-fitting-unit/primus-pro/ "Primus Pro") comes with modern and innovative features. It is a **fast, efficient** **, and user-friendly audiometer and** **fitting unit** that delivers everything you need to perform **advanced clinical audiometry** **, counselling** **, and fitting**. Driven by advanced software, it makes data available from your testing and fitting processes empowering you to streamline workflows, follow best-practice, and provide better customer service. Primus Pro include all the testing module types audiologists need, including pure-tone and speech audiometry, as well as a [real ear measurement module](https://www.auditdata.com/audiology-solutions/measure/hearing-instrument-fitting/real-ear-measurement/ "Real ear measurement"). - The [Primus Ice](https://www.auditdata.com/audiology-solutions/measure/diagnostic-audiometer-fitting-unit/primus-ice/ "Primus Ice") is the perfect choice if you are looking for **a portable [Noah integrated](https://www.auditdata.com/noah/ "NOAH") clinical audiometer.** Without the lid, the Primus Ice audiometer is no bigger than an envelope, making it an ideal solution for **diagnostic audiometry on the move**. [Engage](https://www.auditdata.com/audiology-solutions/engage/ "Engage"), a portable audiology self-screening solution for high walk-in traffic locations, helps service providers pre-qualify potential customers and generate valuable leads with less staff effort and related costs. Auditdata understands the importance of proper equipment calibration and stable clinical operations, so the organization supports its partners with their unique Auditdata [SWAP service](https://www.auditdata.com/audiology-solutions/measure/services/calibration-service/ "Calibration service") set-up. This means that Oaktree will ship calibrated transducers to hearing clinics well in advance of the due date of the old ones. The clinics’ staff then simply plug in the new transducers and they're ready for the next client without interruption or downtime at all. they then return the expired transducers through mail with no disruption of service. We are excited to partner with Auditdata to provide our Oaktree customers with some of the most cutting-edge and elegant diagnostic equipment solutions on the market. As an independent, family-owned business, we pride ourselves in being an objective and trusted resource to our customers by carefully evaluating the quality of the products that we carry and distribute. We’re thrilled to now include Auditdata’s products into our portfolio of options and believe clinicians will appreciate these well-designed solutions.  A.U. Bankaitis  PhD, Clinical Audiologist and Vice President “*We’re thrilled about our expansion in America and our new partnership with Oaktree Products. We’re confident that Measure and Engage, along with our other solutions, will help audiology businesses excel and deliver best-in-class, data-driven care,”* said Kurt Bager, Chief Executive Officer at Auditdata. *“In 2023 and beyond, we look forward to partnering with Oaktree.”* ## **About Oaktree Products** [Oaktree Products](https://www.oaktreeproducts.com/) is the leading multi-line distributor of clinical products and supplies to the hearing care industry. Established in 1992, Oaktree is a family-owned and operated business located in the heart of the United States that offers more than 6,000 products that are tailored specifically for the hearing healthcare professional. Oaktree’s mission is to provide its customers with the highest level of customer service and support in order to ensure that every customer receives the best Oaktree experience possible. ## **About Auditdata** Established in 1992, Auditdata has more than 30 years of experience working specifically with retail and hospital audiology software and audiometry. Around the world, +5,000 clinics with +10,000 users already use the company’s software and hardware daily to improve clinical performance. In October 2022, Auditdata won two prestigious Hearing Technology Innovator Awards™, one for its best-in-class Practice Management Software (PMS), Manage, and the other for Measure, its portfolio of audiological equipment run by advanced software. Auditdata’s award-winning portfolio of solutions makes it easier, faster, and more accurate for audiology professionals to do their jobs.  ## Auditdata Secures New Partnership with U.S.-based Oaktree Products --- # Auditdata Secures Partnership with HearBuy > Auditdata, a global innovator in solutions for hearing healthcare, has secured a partnership with HearBuy, one of the largest buying groups for independent audiologists in the United Kingdom. News  Copenhagen, Denmark, July 11, 2023 – Auditdata, a global innovator in solutions for hearing healthcare, has secured a partnership with HearBuy, one of the largest buying groups for independent audiologists in the United Kingdom. HearBuy will now resell[Auditdata’s Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure") and [Manage](https://www.auditdata.com/ "Auditdata.com") to their large roster of customers in the UK market. **Auditdata Measure, a portfolio of audiological equipment run by advanced software**, lets hearing clinics manage and optimize clinical workflows based on data-driven insights. Measure includes audiometers that deliver all the testing protocols to drive clinical quality and the customer experience. Many audiometer types are available, including portable tools that are invaluable for audiologists conducting hearing exams out in the community. Measure provides all the testing module types audiologists need, including pure-tone and speech audiometry, as well as a real ear measurement module. **Manage, Auditdata’s award-winning, cloud-based [Practice Management Software](https://www.auditdata.com/ "Auditdata.com") (PMS)**, optimizes hearing practices and enhances patient care. This intuitive, user-friendly PMS streamlines workflows, takes hearing practices paperless, and keeps patient data organized and secure. This best-in-class audiology software guides hearing specialists through every aspect of the patient journey, reducing errors, and saving time. Manage reduces administrative burden by automating daily tasks, including scheduling, billing, patient notifications, inventory, and more, so audiology teams can spend less time on administrative tasks and focus more attention on patient care. HearBuy has supported independent audiologists for more than 20 years, helping them to compete against larger hearing chains by giving them access to leading hearing aid manufacturers’ products and discounts. We’re delighted to partner with Auditdata and resell their state-of-the-art solutions, Measure and Manage, to audiologists in the UK. Auditdata has a stellar reputation in the industry, and their solutions are extraordinary. Now, our independent audiologists can use Auditdata’s high-quality equipment and comprehensive PMS to dramatically improve clinical operations and patient care in their hearing clinics.  Anthony Martin  Managing Director of HearBuy “We’re very excited about our new partnership with HearBuy and we’re thrilled that they’ll be reselling our solutions to help audiology practices of all sizes excel. This is a great opportunity for more independent audiologists to access Manage, our comprehensive PMS, and Measure, our portfolio of audiological equipment run by advanced software, which will allow them to optimize their clinical performance and drive business growth while also providing exceptional patient care,” said Kurt Bager, Chief Executive Officer at Auditdata. “We look forward to many successes with HearBuy and our other partner organizations around the world.” ## **About HearBuy** HearBuy was launched in 2002 to help support independent audiologists compete against high street chains. HearBuy changed how manufacturers offered discounts to independents, allowing them to purchase discounted hearing aids from any of the major manufacturers. This allows HearBuy members the flexibility to deal with all brands without limiting themselves by committing to one manufacturer's product. As a HearBuy member, you will become part of our purchasing group of independents, and you will receive discounts in-line with purchasing levels. The buying process remains simple. You deal directly with the manufacturers as usual, and HearBuy processes the payment and invoicing. All you have to do is request your order is placed on your HearBuy account. All orders will still be delivered directly to your own address as usual. HearBuy will then invoice you, including your discount, instead of the manufacturer. It really is that simple. Hearbuy’s sister company, Oto-Tech, offers audiologists access to leading brands. We strive to align ourselves with companies offering the Gold Standard in the industry, in addition to offering audiologists the best value propositions in capital equipment and audiological ancillaries. ## **About Auditdata** Auditdata transforms the way hearing care providers can manage and deliver services to people with hearing loss. With data-driven solutions and services catering to all touchpoints of the audiology customer journey, Auditdata helps you take a proactive approach to achieve excellence in the way you deliver patient care and run your audiology business. Established in 1992, Auditdata has more than 30 years of experience working specifically with retail and hospital audiology software and audiometry. Around the world, 5.000 clinics with 10,000+ users already use the company’s software daily to improve clinical performance.  ## Auditdata Secures Partnership with HearBuy --- # Auditdata Sets Long-Term AI Strategy to Deliver Best-in-Class Hearing Care Software > Auditdata announces a significant investment in AI across all solutions as part of our mission to transform hearing care through smarter technology. News  Auditdata’s long-term commitment to integrating breakthrough tools—including AI—into our audiology suite of solutions is central to streamlining workflows, strengthening compliance, and helping providers deliver consistently high-quality patient care. “At Auditdata, we’re shaping the future of hearing care with AI and challenging industry standards. We’re making sustained investments in new technologies to equip hearing care professionals with a full, tech-focused suite that delivers consistent, high-quality patient care,” said Kurt Bager, Chief Executive Officer at Auditdata. AI is transforming clinic workflows, compliance, and patient outcomes. Our solutions save time, improve consistency, and connect every touchpoint—enabling Best Care Experiences—so AI is a cornerstone of our future direction.  Kurt Bager  Chief Executive Officer Our newest offering, [AI-powered Notes Assistant](https://www.auditdata.com/features/ai-powered-notes-assistant/ "AI-Powered Notes Assistant")– **an advanced AI tool designed to streamline notetaking and documentation** – is just one of many investments Auditdata is making in future technology. Since **33% of clinic time is lost to documentation**, we have started investing in solving one of the industry’s biggest pain points. Notes Assistant will reduce administrative burden, allowing clinicians to save time, work more efficiently, improve accuracy, and deliver consistently high-quality patient care. [Notes Assistant](https://www.auditdata.com/features/ai-powered-notes-assistant/ "AI-Powered Notes Assistant")/features/ai-powered-notes-assistant/is a speech-to-text function where AI captures consultations and structures notes securely within the workflow. This tool is fully embedded into [Auditdata’s Practice Management Software (PMS),](https://www.auditdata.com/ "Auditdata.com")[Manage](https://www.auditdata.com/ "Auditdata.com"), which eliminates double data entry, copy/paste errors, and related compliance risks. **Notes Assistant captures consultation conversations in real time**, transcribes them accurately, identifies key information, and automatically populates journal templates, standardized reports, or letters. This sophisticated solution significantly reduces repetitive documentation tasks, **saving hearing care professionals an estimated 30–60 minutes per day.** As a result, clinicians can spend less time documenting patient records and more time focusing on their patients. Notes Assistant offers clear value for clinicians and patients, and will: - Save significant time (an average of 30-60 minutes per day) on administrative tasks. - Allow clinicians to spend more time on patient care, improving the patient experience. - Help clinicians provide consistently high-quality care. - Ensure that all records are complete, accurate, and compliant. Auditdata is well-known and widely respected for our [Manage](https://www.auditdata.com/ "Auditdata.com") solution, a market-leading, fully cloud-based, data-driven Practice Management Software (PMS), specifically built to meet the needs of the audiology industry, especially in the US, United Kingdom, Australia and New Zealand. This PMS optimizes audiology practices with paperless protocols, automated tasks, and insightful patient management, enabling consistently high-quality care and efficiency. Over the past few years, we’ve built a dedicated team in the United States to expertly serve our American customers. Our local expertise in areas like reimbursements and calibrations ensures that we meet the specific needs of the US market with precision and care. The company also offers [Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure"), a portfolio of audiological equipment run by advanced software that helps audiology clinics take their performance to the next level. Measure is a modular, PC-based audiological testing and fitting suite that improves accuracy, patient comfort, and workflow efficiency, reducing return rates and enhancing customer satisfaction. Stay tuned for more AI updates. ## **About Auditdata** [Auditdata](https://www.auditdata.com/ "Auditdata.com") enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Our team of dedicated professionals spans the globe, with employees in Europe, the United States, Canada, Australia, New Zealand, and more, all united by one common goal: to improve the quality of life by enabling the best care experience for all. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare. #### **Media Contact** Emma Rytter Skovgaard Head of Marketing Auditdata.com emma@auditdata.com  ## Auditdata Sets Long-Term AI Strategy to Deliver Best-in-Class Hearing Care Software --- # Auditdata strengthens management and makes headway in product innovation - News - Auditdata > New structure in the management creates a complete and very strong enterprise software leadership team. Besides that Auditdata recently unveiled a new bundled software solution named AuditdataOne that lets retail audiology customers release the power of their data.  Auditdata, a global leader in software for private and public hearing clinics, has recently reinforced its management team further with the recruitment of Andreas Vad Chawes as its new CTO. The appointment follows a number of other senior recruitments last year including Kurt Bager who stepped in as new CEO as well as Christoffer Spangenberg who began in a newly established Chief Commercial Officer. Andreas Vad Chawes has a proven track record from many years of experience optimizing software development efforts in companies such as KMD, Formpipe, Netcompany and Simcorp. In Auditdata, he will work closely together with Auditdata’s Chief Product Officer, Henrik Leerberg, and play a key role in enhancing the company’s software core software offering. Commenting on the most recent appointment, Kurt Bager, CEO in Auditdata, explains: “With the recruitment of Andreas, we now have a complete and very strong enterprise software leadership team that can take us to the next level. Human capital is a crucial pre-requisite to execute on new go-to-market strategy and I look forward to working with the entire team.”  ### **AuditdataOne – the future of hearing care** Auditdata has been in business for 27 years providing software to hearing clinics. In 2019, however, a significant transformation was launched aimed at redefining the company’s product value propositions and the way it delivers solutions to clients. Auditdata recently unveiled a new bundled software solution named AuditdataOne that lets [retail audiology customers](https://www.auditdata.com/auditdataone/retail/) release the power of their data. As the only solution on the market, AuditdataOne integrates data captured from audiometric testing and fitting processes with the practice management software making data available through closer integration allows for advanced business intelligence and correlated analytics. The result is an unprecedented solution, empowering customers to increase sales, generate new leads, improve efficiency and treatment quality and, ultimately, help people with hearing loss. *“New technologies in hearing healthcare offer the opportunity to query and correlate unprecedented levels of data. Remote fitting, computer-aided rehabilitation strategies and patient feedback systems all provide new levels of data. The best way to embrace this change is to be in a position where you can leverage data to your advantage and this is what AuditdataOne is all about”* says Kurt Bager. ### **For more information:** **Press contact:** Mads Cordt Gyldenkærne Marketing Manager mads@auditdata.com Mobile +45 5227 1027  ## Auditdata strengthens management and makes headway in product innovation --- # Auditdata supplier of the year 2017 for Sivantos > Auditdata was found to have scored an amazing 98%, which Sivantos says is outstanding. This award is a real achievement for us and it validates our hard working efforts.  ### **Outstanding service, combined with high-quality products** We feel that the fact that we were picked from the 5000 plus suppliers to Sivantos makes this award a real achievement for Auditdata and it validates the ongoing efforts that we have undertaken to ensure we provide outstanding levels of service combined with the highest quality products. #### “*Strategic requirements, outstanding logistics, excellent quality performance and outstanding technology*" ### **An amazing 98% score** The awards are based on an assessment undertaken in four different categories which are: - Purchasing/Procurement - Quality - Logistics - Technology Auditdata was found to have scored an amazing 98%, which Sivantos says is outstanding. It was a slight increase from our 95% score in 2016. Again, Sivantos recognised that Auditdata is committed to continuous improvement that ensures a better product, delivered in a timely manner and an overall better service experience to our customers. Norman Bordihn of Sivantos said: #### “*I have been extremely impressed with your constant improvement over the years we have worked together*” ### **100% for 2018?** We aren’t sure if it is possible, but we know that our products are sound, that they are strategically important within the hearing world and that our employees are as committed to excellence and continued improvement as we are. With that in mind, we can hope.  ## Auditdata supplier of the year 2017 for Sivantos --- # Auditdata takes tablet-based hearing screening to the next level - News - Auditdata > The new version of Auditdata Engage allows you to connect with more people with hearing loss in new settings, capture their attention and turn them into valuable new customers. News Today, Auditdata unveiled a new version of [Auditdata Engage](https://www.auditdata.com/audiology-solutions/engage/ "Engage"), a solution that enables hearing care providers to provide hearing self-screening to potentially qualified customers across a variety of high-traffic locations using a simple, iPad based solution. The new version marks a milestone in the continuous improvement of the core functionality of the software that is already used by several leading hearing care providers around the world. Particularly in way it integrates with [the backbone OMS](https://www.auditdata.com/ "Auditdata.com") that audiology retailers use to run their business, but also in its ease-of-use in terms of set-up and implementation. As part of the version update, for example, test results from sessions are now automatically emailed to customers while all qualified leads are pushed simultaneously to the service provider making them instantly actionable. This means, staff can take action to get new pre-qualified customers to the clinic to perform a more elaborate hearing test. Moreover, Auditdata has implemented improvements designed to make it easier for an audiology retailer to set-up and customize a test flow and export it to multiple tablets used across locations. New options and improved business intelligence capabilities have also been added providing care providers clever new ways of visualizing and reviewing lead analytics. The cloud-based architecture of Engage makes it possible to push screener results directly to the OMS with no double-entry. But it also makes it possible to customize the visual brand experience, configure test-flows and get the solution quickly up-and-running across many stores. Astrid Haastrup  Chief Audiologist at Auditdata Several leading audiology retail chains are already reaping the benefits of using Auditdata Engage to get hold of new qualified leads with less effort and cost compared to conventional ways of identifying and attracting potential new customers. In Australia, for example, Specsavers Audiology, has recently screened more than one million customers for hearing loss by making audiology screening part of the optometry pretesting in optical stores. Part of these screenings have been made using Auditdata Engage and the company is now aiming to reach two million performed screenings. “Despite a huge global number of potential customers with hearing loss, it remains a major challenge for care providers to get them through the front door as many people still have negative associations with hearing aids and postpone buying. Self-screeners such as Auditdata Engage represent a clever way to get in front of customers and capture their attention in new settings,” says Astrid Haastrup. In Poland, the hearing care chain Geers Polska that is part of the Sonova group, is also using Auditdata Engage to generate leads for its retail outlets. Auditdata Engage has been a great way for us to generate leads. During a short period of time, we have performed hundreds of screenings and this has turned into valuable appointments.  Ewa Mikula, Marketing Manager Geers Polska, part of Sonova group Try our hearing screener on your iPad Download our app from the [Apple App Store](https://apps.apple.com/dk/app/listo/id1486756083) for free. Get started by scanning the QR code with your iPad. **Username:** EngageDemo **Password:** Audit2021Listo   ## Auditdata takes tablet-based hearing screening to the next level --- # Auditdata Unveils New Compact, Wireless-Ready Audiometer > We have unveiled a new audiometer called Measure, featuring a nearly wire-free, compact design and enhanced software for better hearing aid results. This product, developed in partnership with WS Audiology, helps clinics optimize their workflow using data insights. **Auditdata Unveils New Compact, Modern Audiometer with Fewer Wires & Enhanced Reliability** Copenhagen, Denmark, October 04, 2023 – Auditdata has launched the new Measure [audiometer and fitting unit](https://www.auditdata.com/audiology-solutions/measure/diagnostic-audiometer-fitting-unit/ "Diagnostic Audiometer & Fitting Unit"). The organization has also significantly updated its software, rebranded as [Auditdata Measure Software](https://www.auditdata.com/audiology-solutions/measure/software/ "Software") (formerly Primus Software). These cutting-edge solutions help hearing clinics provide Best Care Experiences for their patients. Center Middle White Bottom right Measure, Auditdata’s new suite of audiological equipment, is run by [advanced software](https://www.auditdata.com/audiology-solutions/measure/software/ "Software") that allows hearing professionals to manage and optimize clinical workflows based on data-driven insights. The software’s improved functionality helps providers elevate the fitting process, resulting in improved hearing aid comfort and outcomes for increased usage, conversions, and sales. White Hide We talked to many hearing providers in the field, asking them about the pain points around their software-based audiometers, and then we solved their biggest challenges with the new Measure products. We heard the same recurring problems. First, they talked about cable management and living in cable hell. Second, they discussed needing smaller equipment due to their limited office space. Their third request was for more reliable equipment, with no downtime, because time is money. And fourth, they wanted a modern, attractive design. Auditdata designed this new solution to check all these boxes and more Nils Westerlund  Product Manager, Auditdata “These customer needs shaped the product's development and was our guiding light through the entire process. We developed really innovative, reliable equipment with a modern design and a compact, stackable arrangement that takes up very little space. After completed launch, the new Measure will be almost fully wireless, and the remaining few cables can be easily hidden. All efforts have been made to untangle both the clinics and the patients,” Westerlund added. “Plus, the equipment is portable. Audiologists can bring it to test in someone’s home or expand it into one of the most powerful systems in the market. Expect to see the new Measure in every hearing clinic that wants to provide the best modern care.” Standardizing, benchmarking, and optimizing clinical processes using Measure means higher clinical performance, better quality, and Best Care Experiences for individuals with hearing impairment. Additionally, Auditdata uniquely provides cloud-based analytics tools that audiology clinics can use to get better data and insights to help them drive dramatic businesses improvements. The new Measure aligns with Auditdata’s mission to provide Best Care Experiences for every patient. Using Measure means audiology clinics can get untangled and be less frustrated by cables, they’ll enjoy a more modern feel and experience unparalleled data collection. We’re proud to be the only company that collects clinical data that can be used for quality and performance monitoring, which is a key differentiator for Auditdata. Additionally, we uniquely offer nudging for real-time clinical quality assessment, ensuring nothing is forgotten or overlooked. Having tools to ensure that best quality standards are consistently followed is extremely valuable – and a critical component of providing Best Care Experiences. Kurt Bager  Chief Executive Officer, Auditdata Longtime partner, WS Audiology – a global leader in the hearing healthcare industry – was deeply involved in the development of Measure. They participated in the entire process to ensure that the new product would meet their needs – and the needs of their audiology customers.  One of the biggest market trends is to go wireless as much as possible. We were keen on a nice, elegant look that eliminated the clutter of cables. We wanted to untangle patients and give them back their freedom. Another trend we’re seeing is more automation and cloud-based solutions with software and support. There are many benefits for customers, who don’t have to worry about installing or setting up computer programs.” Joachim Baumann  Solutions Manager, WS Audiology “Working with Auditdata and the new Measure solution allows our customers to be loyal to us. Auditdata equips their hearing clinics,” Baumann explained. “We’re not an equipment seller – our main business is hearing aids. Auditdata’s offer fits perfectly. Our customers can rely on a great equipment seller, and Auditdata gets business from our shops. It’s a win-win situation.” Auditdata provides a robust onboarding program to help users become familiar with the new Measure solutions. To ensure smooth adaptation, onboarding options include e-learning courses, certification programs, and 1:1 meetings. Measure is being developed and released in three stages, and the first version was just released in October 2023. We will share more details soon. **About Auditdata:** [Auditdata](https://www.auditdata.com/ "Auditdata.com") transforms the way hearing care providers can manage and deliver services to people with hearing loss. With data-driven solutions and services catering to all touchpoints of the audiology customer journey, Auditdata helps you take a proactive approach to achieve excellence in the way you deliver patient care and run your audiology business. Established in 1992, Auditdata has more than 30 years of experience working specifically with retail and hospital audiology software and audiometry. Around the world, 5.000 clinics with 10.000+ users already use the company’s software daily to improve clinical performance.  ## Auditdata Unveils New Compact, Modern Audiometer with Fewer Wires & Enhanced Reliability - audiology - Clinical Performance --- # Auditdata Wins Prestigious iF Design Award for Sleek, Modern Equipment > Auditdata Celebrated for Measure Audiometer’s Innovative & Aesthetically Pleasing Design News  Copenhagen, Denmark, March 06, 2025 – [Auditdata](https://www.auditdata.com/ "Auditdata.com"), a global innovator in solutions for hearing healthcare, has won the prestigious iF Design Award – one of the most prestigious design competitions in the world – for its [Measure](https://www.auditdata.com/audiology-solutions/measure/professional-counselling-software/) audiometer. At Auditdata, we pride ourselves on creating the most innovative, user-friendly, aesthetically pleasing equipment for the audiology industry. It’s our great honor to be recognized with an iF Design Award for our Measure audiometer. We’ve developed a portable, compact audiometer and suite of measurement and fitting tools that allow audiologists to accurately detect hearing loss and precisely fit hearing aids. We’ve optimized comfort, efficiency and accuracy, creating equipment that’s simple for hearing care professionals to set up, use, transport, and maintain. Kurt Bager  Chief Executive Officer “We’ve won [numerous awards](https://www.auditdata.com/insights/news/auditdata-wins-two-prestigious-innovation-awards-for-the-third-time/ "Auditdata Wins Two Prestigious Innovation Awards for the Third Time") for Measure’s exceptional features and functions, and we’re very pleased to be honored with the iF Design Award, celebrating the equipment’s looks and aesthetics, as well.” With nearly 11,000 submissions from 66 countries, the iF DESIGN AWARD 2025 once again proves to be one of the most prestigious design competitions in the world. In three intensive and successful days in Hamburg with the who's who of the international design scene, 131 jurors from 23 countries selected the best and most outstanding designs. The jury, which adhered to strict selection criteria, praised the overall high quality of all submissions and highlighted the growing focus on sustainability. The [Measure Audiometer and Fitting Unit](https://www.auditdata.com/audiology-solutions/measure/diagnostic-audiometer-fitting-unit/ "Diagnostic Audiometer & Fitting Unit"), run by [advanced software](https://www.auditdata.com/audiology-solutions/measure/software/ "Software"), uses the most cutting-edge data and tools to enable more effective and accurate hearing tests, hearing loss detection, and hearing aid fittings. The Measure suite is also broadly complimented on its sleek, modern equipment and state-of-the-art interfaces, fit for the future of hearing care –capturing complex diagnostics and delivering more comfortable screening experiences for patients. Measure, which provides all the testing module types audiologists need, including pure-tone, speech audiometry, and a [Real Ear Measurement](https://www.auditdata.com/audiology-solutions/measure/hearing-instrument-fitting/real-ear-measurement/ "Real Ear Measurement") module, helps hearing clinics manage and optimize clinical workflows based on data-driven insights. This pioneering solution allows hearing clinics to improve accuracy, patient comfort, and workflow efficiency, so they can increase sales, reduce return rates, and enhance customer satisfaction. We understand that detecting and treating hearing loss begins with efficient, accurate testing and fitting. With high-quality engineering and intuitive design, our Measure audiometer helps audiologists deliver the best care experiences, improving patient outcomes, satisfaction, loyalty, and retention. Kurt Bager  Chief Executive Officer **About Auditdata** [Auditdata](https://www.auditdata.com/ "Auditdata.com") enables hearing care professionals, clinics, and hospitals to deliver the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata's solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare. **About IF Design Awards** Sponsored by the non-profit iF Design Foundation, the competition highlights the global importance of design, its societal relevance and impact, and aims to foster innovation for a better future. One innovation on our side is the stronger emphasis on sustainability as one of the five evaluation criteria in the hybrid jury process. To ensure this, a [Sustainability Working Group](https://ifdesign.com/de/sustainability-if-design-award) supported all jurors in questions of sustainability and their appropriate evaluation. Since 1954, the iF DESIGN AWARD has been a globally recognized trademark when it comes to design excellence. The iF Design brand is internationally established as a symbol of outstanding design achievements. The iF DESIGN AWARD is one of the most important design prizes in the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture and interior design as well as professional concept, user experience (UX) and user interface (UI). All award-winning entries are presented on ifdesign.com.  ## Auditdata Wins Prestigious iF Design Award for Sleek, Modern Equipment --- # Auditdata Wins Two Prestigious Innovation Awards - News - Auditdata > Auditdata wins two prestigious Hearing Technology Innovator Awards™. Auditdata’s best-in-class Practice Management Software (PMS), Manage, won in the Service Delivery – Practice Management category, and Measure, its portfolio of audiological equipment run by advanced software, won in the Equipment – Hearing & Balance category. Auditdata Honored for Manage (PMS) & Measure (Portfolio of Audiological Equipment) White Hide Copenhagen, Denmark, October 24, 2022 – Auditdata can proudly announce that we have won two prestigious **Hearing Technology Innovator Awards™.** - Auditdata’s best-in-class [Practice Management Software (PMS), Manage,](https://www.auditdata.com/ "Auditdata.com") won in the **Service Delivery – Practice Management** category, and - [Measure](https://www.auditdata.com/audiology-solutions/measure/professional-counselling-software/), its portfolio of audiological equipment run by [advanced software](https://www.auditdata.com/audiology-solutions/measure/professional-counselling-software/), won in the **Equipment – Hearing & Balance** category. Through the annual awards program, [Hearing Health & Technology Matters](https://hearinghealthmatters.org/) (HHTM) recognizes technological innovation and achievement in the hearing industry. This year’s awards program saw many innovative technologies in eight different categories, submitted from companies around the globe. Since its inception, the awards program has helped raise over $20,000 to support the work of two non-profit organizations: the Hearing Loss Association of America and the Hearing Health Foundation. Auditdata [Manage](https://www.auditdata.com/audiology-solutions/manage/), a Practice Management Software designed specifically for the audiology industry, helps hearing clinics boost efficiency and provide exceptional care, with integrated clinical management, customer relations management, scheduling, marketing, stock control, reporting, financials, and more. The Manage system is fully loaded, offering everything a retail audiology business needs to maximize its successes. Auditdata [Measure](https://www.auditdata.com/audiology-solutions/measure/professional-counselling-software/), a portfolio of audiological equipment run by [advanced software](https://www.auditdata.com/audiology-solutions/measure/professional-counselling-software/), lets hearing clinics manage and optimize clinical workflows based on data-driven insights. Measure includes audiometers that deliver all the testing protocols to drive clinical quality and the customer experience. Many audiometer types are available, including portable tools that are invaluable for audiologists conducting hearing exams out in the community. Measure provides all the testing module types audiologists need, including pure-tone and speech audiometry, as well as a [real ear measurement](https://www.auditdata.com/audiology-solutions/measure/real-ear-measurement/) module. It is a true honor to win two prestigious Hearing Technology Innovator Awards for Manage and Measure. We have spent significant time, effort, and energy developing these innovative solutions that are helping so many audiology businesses succeed. Our unique portfolio of solutions makes it easier, faster, and more accurate for audiology professionals to do their jobs, and we’re proud to exceed our clients’ expectations. We remain committed to innovation and data, exceptional customer care, and our responsibility to create value, as our solutions help ensure clinical and business excellence.  Kurt Bager CEO, Auditdata “*The goal of the Innovator Awards is to recognize the organizations and people who bring new hearing care ideas to life*,” said the 2022 Awards Program Chair, Jerry DeRosa. “*Technologies being developed by companies like Auditdata are helping drive innovation forward across the industry*.” **About Auditdata:**Auditdata transforms the way hearing care providers can manage and deliver services to people with hearing loss. With data-driven solutions and services catering to all touchpoints of the audiology customer journey, Auditdata helps you take a proactive approach to achieve excellence in the way you deliver patient care and run your audiology business. Established in 1992, Auditdata has more than 30 years of experience working specifically with retail and hospital audiology software and audiometry. Around the world, 5.000 clinics with 10.000+ users already use the company’s software daily to improve clinical performance. **About Hearing Health & Technology Matters (HHTM):** **** HHTM bridges the knowledge gaps in treating hearing loss. Our vision is to provide timely information and lively insights to anyone who cares about hearing loss. Therefore, our readers and contributors will be drawn from many sectors of the hearing field, including practitioners, researchers, manufacturers, educators, and, importantly, hearing-impaired consumers and those who love them. By involving all these groups, we hope to bridge the gaps in knowledge that so often divide them.  ## Auditdata Wins Two Prestigious Hearing Technology Innovator Awards™ - Awards --- # Auditdata Wins Two Prestigious Industry Awards for the Fourth Consecutive Time > Company Honored for Their Cutting-Edge PMS & Suite of Audiological Equipment, Which Help Hearing Clinics Significantly Improve Clinical & Business Outcomes News Medium   Copenhagen, Denmark, September 30, 2025 – Auditdata has won two prestigious [Hearing Technology Innovator Awards™](https://hearinghealthmatters.org/hearing-technology-innovator-awards/) for the fourth consecutive time. Technology Innovator Awards™ for the fourth consecutive time. Auditdata’s fully featured, cloud-based [Practice Management Software](https://www.auditdata.com/ "Auditdata.com") (PMS), Manage, won once again in the Service Delivery – Practice Management category, and Measure, its portfolio of [audiological equipment](https://www.auditdata.com/audiology-solutions/measure/ "Measure") run by advanced software, won in the Equipment – Audiometer category. We’re thrilled to win these prominent Hearing Technology Innovator Awards for Manage and Measure. Auditdata is revolutionizing the audiology sector through innovative solutions that help hearing clinics boost accuracy in clinical testing, ensure consistently high-quality exams, optimize resources, streamline workflows, and provide best care experiences for every patient,” said Kurt Bager, Chief Executive Officer at Auditdata. “We’re providing hearing care professionals with the tools and insights necessary to enhance the patient experience at every touchpoint.” We’ve recently made our largest investment to date in Artificial Intelligence (AI) as part of our mission to transform hearing care through smarter technology. Auditdata’s cutting-edge audiology solutions are dramatically improving business and clinical outcomes for our customers in the United States, Europe, Australia, and around the world. t’s a true honor to be recognized for our contributions to the industry.  Kurt Bager  CEO The annual awards program, hosted by Hearing Health & Technology Matters (HHTM), celebrates cutting-edge technological advancements and achievements within the hearing industry. This year’s program saw numerous pioneering technologies from companies around the globe, competing across eight different categories. [Auditdata Manage](https://www.auditdata.com/ "Auditdata.com") solution is a market-leading, fully cloud-based, data-driven [Practice Management Software (PMS)](https://www.auditdata.com/ "Auditdata.com"), specifically built to meet the needs of the audiology industry. This PMS optimizes audiology practices with paperless protocols, automated tasks, and insightful patient management, enabling consistently high-quality care and efficiency. Over the past few years, Auditdata has built a dedicated team in the United States to expertly serve American customers. Auditdata’s local expertise in areas like reimbursements and calibrations ensures that this solution meets the specific needs of the US market with precision and care. [Auditdata Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure"), a portfolio of audiological equipment run by advanced software, uses the most cutting-edge data and tools to enable more effective and accurate hearing tests, hearing loss detection, and hearing aid fittings. The Measure suite is also broadly complimented on its sleek, modern equipment and state-of-the-art interfaces, fit for the future of hearing care –capturing complex diagnostics and delivering more comfortable screening experiences for patients. Measure, which provides all the testing module types audiologists need, including pure-tone, speech audiometry, and a [Real Ear Measurement](https://www.auditdata.com/audiology-solutions/measure/hearing-instrument-fitting/real-ear-measurement/ "Real Ear Measurement") module, helps hearing clinics manage and optimize clinical workflows based on data-driven insights. This pioneering solution allows hearing clinics to improve accuracy, patient comfort, and workflow efficiency, so they can increase sales, reduce return rates, and enhance customer satisfaction. ### About Auditdata Auditdata enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Our team of dedicated professionals spans the globe, with employees in Europe, the United States, Canada, Australia and more, all united by one common goal: to improve the quality of life by enabling the best care experience for all. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare. ### About Hearing Health & Technology Matters (HHTM) Hearing Health & Technology Matters (HHTM) provides timely information and lively insights for everyone who cares about hearing health. Our readership and contributors span the full spectrum of the field—including clinicians, researchers, educators, industry leaders, and, importantly, individuals with hearing loss and their families. By bringing these communities together, HHTM works to bridge gaps in knowledge, foster collaboration, and elevate dialogue across both professional and consumer audiences.  ## Auditdata Wins Two Prestigious Industry Awards for the Fourth Consecutive Time --- # Auditdata Wins Two Prestigious Innovation Awards for the Third Time > Auditdata, a global innovator in solutions for hearing healthcare, has won two prestigious Hearing Technology Innovator Awards™ for the third time. Auditdata’s fully featured Practice Management System (PMS), Manage, won in the Service Delivery – Practice Management category, and Measure, its portfolio of audiological equipment run by advanced software, won once again in the Equipment – Hearing & Balance category. Auditdata Celebrated for Manage PMS & Measure Suite of Audiological Equipment White Hide Copenhagen, Denmark, September 12, 2024 - Auditdata can proudly announce that we have won two prestigious **Hearing Technology Innovator Awards™.** - Auditdata’s best-in-class [Practice Management Software (PMS), Manage,](https://www.auditdata.com/ "Auditdata.com") won in the **Service Delivery – Practice Management** category. - [Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure"), its portfolio of audiological equipment run by [advanced software](https://www.auditdata.com/audiology-solutions/measure/software/ "Software"), won in the **Equipment – Hearing & Balance** category. The annual awards program, hosted by [Hearing Health & Technology Matters](https://hearinghealthmatters.org/) (HHTM), celebrates cutting-edge technological advancements and achievements within the hearing industry. This year’s program saw numerous pioneering technologies from companies around the globe, competing across eight different categories. Since its launch in 2020, the awards program has contributed more than $30,000 to support hearing-related charities, including the [Hearing Health Foundation](https://hearinghealthfoundation.org/), [SoundWrx](https://www.soundwrx.org/), [the Hearing Loss Association of America](https://www.hearingloss.org/make-an-impact/hlaa-membership/), and [Stop the Ring](https://www.stopthering.org/). [Auditdata Manage](https://www.auditdata.com/ "Auditdata.com")[is a Practice Management System](https://www.auditdata.com/ "Auditdata.com")/audiology-solutions/manage/ (PMS) designed specifically for the audiology industry. Manage optimizes hearing practices with paperless protocols, automated tasks, and insightful patient management, enabling higher quality patient care. This fully featured PMS offers everything a hearing clinic needs to work efficiently and effectively, including integrated clinical management, customer relations management, scheduling, marketing, stock control, reporting, financials, and more. Manage empowers audiology professionals globally to deliver better care experiences to their patients by streamlining workflows and freeing up time where it matters. [Auditdata Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure")[, a portfolio of audiological equipment](https://www.auditdata.com/audiology-solutions/measure/ "Measure") run by [advanced software](https://www.auditdata.com/audiology-solutions/measure/ "Measure"), uses the most cutting-edge data and tools to enable more effective and accurate hearing tests, hearing loss detection, and hearing aid fittings. The Measure suite is also broadly complimented on its sleek, modern equipment and state-of-the-art interfaces, fit for the future of hearing care –capturing complex diagnostics and delivering more comfortable screening experiences for patients. Measure, which provides all the testing module types audiologists need, including pure-tone, speech audiometry, and a [Real Ear Measurement](https://www.auditdata.com/audiology-solutions/measure/hearing-instrument-fitting/real-ear-measurement/ "Real Ear Measurement") module, helps hearing clinics manage and optimize clinical workflows based on data-driven insights. This pioneering solution allows hearing clinics to improve accuracy, patient comfort, and workflow efficiency, so they can increase sales, reduce return rates, and enhance customer satisfaction. We’re delighted to once again win two prestigious Hearing Technology Innovator Awards for Manage and Measure, and we extend our sincere thanks to everyone who voted for Auditdata in these two categories. We’re extremely proud of our innovative solutions that we’ve designed specifically to meet the needs of hearing clinics and hearing care professionals around the world. Kurt Bager  CEO, Auditdata “Our revolutionary, award-winning solutions help hearing care professionals provide best care experiences for their patients across the entire hearing journey. These solutions help improve critical metrics for hearing care businesses, allowing them to maximize their successes,” Bager continued. “We’ve had rave reviews from our customers around the world and are so pleased to see our technologies – and the talented teams behind them – gaining recognition from the prestigious Innovator Awards.” “The Innovator Awards are designed to shine a spotlight on the visionaries and companies turning groundbreaking hearing technology into tangible solutions,” explained Dr. Robert Traynor, a member of the 2024 Awards judging panel. "Companies like Auditdata are driving the industry forward with their commitment to advancing technology and improving lives.” **About Auditdata** [Auditdata](https://www.auditdata.com/ "Auditdata.com") enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare. **About Hearing Health & Technology Matters (HHTM)** HHTM bridges the knowledge gaps in treating hearing loss. Our vision is to provide timely information and lively insights to anyone who cares about hearing loss. Therefore, our readers and contributors will be drawn from many sectors of the hearing field, including practitioners, researchers, manufacturers, educators, and, importantly, hearing-impaired consumers and those who love them. By involving all these groups, we hope to bridge the gaps in knowledge that so often divide them.  ## Auditdata Wins Two Prestigious Innovation Awards for the Third Time --- # Beltone Selects Auditdata as a Preferred Vendor of Measure Audiological Equipment in U.S. > Copenhagen, Denmark, June 3, 2024 – Auditdata, a global innovator in solutions for hearing healthcare, and Beltone, an organization with more than 1,500 Hearing Care Centers across America, have announced that Beltone has selected Auditdata as a preferred vendor of the Measure solution, a portfolio of audiological equipment. News  Measure, which is powered by advanced software, allows hearing clinics to manage and [**optimize clinical workflows**](https://www.auditdata.com/audiology-solutions/measure/software/clinical-workflows/ "Clinical Workflows")based on data-driven insights. The innovative suite of equipment includes audiometers that deliver all the testing protocols to drive clinical quality and provide the best care experiences for every patient. Beltone’s training team said they’ve been **completely impressed by how simple it is to use the Measure software and set up the hardware**. They’re also enjoying Measure’s tremendous benefits, including the workflows and nudging functionalities, and that it’s PC-based, with secure cloud data storage and cloud analytics. They’ve raved about the central definitions and roll-out, the **easy calibration with zero downtime**, and that even the aesthetics are fantastic! We’re celebrating Beltone’s decision to choose Auditdata as a preferred vendor of the Measure solution in the United States. Hearing clinics around the world are experiencing Measure’s numerous and significant benefits. For instance, Measure’s clinical workflows add tremendous value, automatically outlining the timing and sequence for hearing examinations. This dramatically improves patient outcomes, quality and consistency of care, and resource optimization, among other important metrics. Kurt Bager  Chief Executive Officer "Following this workflow guides clinicians along a pre-determined path, and if they forget a step in the process, Measure will automatically ‘nudge’ them to get back on track. This way, nothing gets forgotten, allowing the provider to focus on the patient in front of them, and not have to worry about what comes next in the exam.” “**Another huge benefit is our [Auditdata SWAP service](https://www.auditdata.com/audiology-solutions/measure/services/calibration-service/ "Calibration Service"), which allows hearing clinics to get their audiometers calibrated with absolutely no downtime whatsoever**,” Bager continued. “At Auditdata, we understand the importance of proper equipment calibration as well as having stable, uninterrupted clinic operations. Therefore, we ship calibrated transducers to our customers’ hearing clinics, and then they ship their old ones back to us. There’s no disruption, downtime, or hassle, and they can continue seeing their customers uninterrupted, which they truly appreciate.” The Beltone Training team has conducted in-depth testing, approval, and validation of the Measure solution, and have been very enthusiastic about it. They’ve also developed and recommended Beltone-specific workflows and protocols, which will be embedded into Auditdata’s Measure solution and used throughout the organization’s network. Auditdata is conducting Beltone’s [Measure onboarding](https://www.auditdata.com/audiology-solutions/measure/services/onboarding/ "Onboarding"), using **Auditdata’s robust online training materials**, including e-Learning materials. Beltone is confident that their team will be well-prepared to use Auditdata’s innovative Measure solution, and they’re extremely excited about the opportunities ahead. **About Auditdata** Auditdata enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey. More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment—from early detection to aftercare. Auditdata Measure ## Cutting-Edge Solutions for **Hearing Assessments and Hearing Aid Fittings** [With Auditdata Measure](https://www.auditdata.com/audiology-solutions/measure/ "Measure"), hearing care professionals and patients can trust their results and make qualified decisions in their patients’ hearing care journeys. Stable and secure software and hardware give confidence in clinical quality, so they can deliver care back to patients.  Request Quote Solid  ## Beltone Selects Auditdata as a Preferred Vendor of Measure Audiological Equipment in U.S. --- # COVID-19 update > At Auditdata we take every precaution in order to reduce the spread of the COVID-19 virus. Read this update to learn which initiatives we've made to keep delivering our services without interruption.  Dear Auditdata customer, As we move further into the unprecedented situation that the spread of COVID-19 virus is creating around the world, we want to provide you with a brief update on the measures we have taken to deliver our services without interruption. They include: - We have established a COVID-19 response team that follows the situation in our key markets closely including local governmental guidelines. - We have imposed business travel restrictions across the company and advised employees not to travel to foreign locations for vacation - We have asked employees to work from home if their job allows and hold meetings virtually to reduce the risk of infection during transport and at the office - All of our employees remain fully committed to deliver promptly on customer related request, obligations and projects, even in the event they are working from home - We have encouraged employees to switch to virtual meeting with customers as this is mutually beneficial in reducing risk - Needless to say, any employee who has symptoms or even suspected symptoms have been asked to inform their manager immediately and stay home - We have taken steps to ensure that our technical operations and support service including our transducer swap service will run as normal - As we have less or no staff physically present in our offices, we encourage customers to use digital means of communication as it may be difficult to reach our staff via our main landline phone numbers Looking ahead, we will continue to follow updates and if necessary, make further adjustments to our policies to make sure customer services are not disturbed. In the meantime, we remain hopeful that the situation improves and send our thoughts to all those affected. Stay safe Auditdata  ## COVID-19 update --- # Explore our revamped Help Center > Help Center to make it easier for you to access articles and knowledge or request specific information you need to get the full potential out of using our products and solutions.  ## Explore our revamped Help Center --- # January Product News 2026 > With the January Manage release, we’ve brought together all major improvements from versions 11.5 through 11.8 into a single, cohesive update. Together, these enhancements strengthen how clinics operate before the visit, during care, and after the visit, while supporting the needs of growing groups and large-scale organizations alike.  Product News Running a multi-location audiology group means balancing patient access, clinical care, follow-up, and revenue — often across different teams, locations, and levels of complexity. With the January Manage release, we’ve brought together all major improvements from versions 11.5 through 11.8 into a single, cohesive update. Together, these enhancements strengthen how clinics operate **before the visit, during care, and after the visit**, while supporting the needs of growing groups and large-scale organizations alike. With this release, we focused on tightening how everything connects across the clinic lifecycle — from the first booking to follow-up and billing. Instead of adding isolated features, we improved how teams actually work day to day, across clinics and roles. Eric Copeland  Product Manager of Auditdata Manage ## Pre-Clinic: **Turn Interest Into Prepared Visits** For front office, marketing, and operations teams, the pre-clinic experience sets the tone. This release improves how patients find, understand, and book appointments through native online booking, cleaner appointment views, and more reliable contact data. Early duplicate detection and unified communication history reduce manual corrections before patients arrive. For clinics with 3–10 locations, this means growing appointment volume without added chaos. For 11–50 locations, it means consistent scheduling and preparation across clinics. For 50+ clinic organizations, it means predictable patient access at scale. ## In-Clinic: **Focus On Care, Not Administration** During the visit, clinical teams need clarity and minimal interruption. Manage now reduces documentation friction through AI-powered notes, role-aware views, and improved offline workflows that support consistent care delivery — even in remote or outreach settings. Smaller groups benefit from faster, more complete documentation. Mid-sized organizations gain consistency across clinicians and locations. Large enterprises gain confidence that standards are followed everywhere. ## Aftercare: **Protect Revenue and Follow-through** After the visit, operations and finance teams rely on accurate follow-up, clean claims, and reliable financial processes. This release strengthens aftercare with better task visibility, clearer claim status reporting, auditable cash handling, and cleaner accounting exports — helping clinics reduce rework and improve financial oversight. For growing clinics, this reduces missed follow-ups and manual reconciliation. For scaling networks, it provides the reporting depth needed to manage performance across locations. For enterprise groups, it supports audit readiness and revenue visibility at scale. ## One Release, **One Connected Way of Working** Individually, these improvements help specific teams. Together, they connect how [front office](https://www.auditdata.com/audiology-solutions/sales-marketing-teams/ "Sales & Marketing Teams"), [clinical](https://www.auditdata.com/audiology-solutions/audiology-teams/ "Audiology Teams"), [operations](https://www.auditdata.com/audiology-solutions/operations-teams/ "Operations Teams"), [finance](https://www.auditdata.com/audiology-solutions/finance-teams/ "Finance Teams"), and [IT teams](https://www.auditdata.com/audiology-solutions/it-teams/ "IT Teams") work across the full clinic lifecycle. This January release isn’t about a single feature or department. It’s about giving every team — and every clinic size — a clearer, more consistent way to run day-to-day operations on one platform. ## **What’s New** Appointment Scheduling ## Online Booking, Fully Native to Manage Reports ## Task and Replacement Report Claims ## Claim Status Report Payments ## Cashbox for Physical Payments Quickbooks ## QuickBooks Journal Exports Patient Management ## Pop-Up Duplicate Detection API Management ## Multi-Key API Management HSP - Australia ## HSP Maintenance Claims ## **What's Improved** Small ## AI-Powered Notes Assistant with Background Transcription and In-App Editing ## Appointment Experience with Cleaner, Role-Aware Views ## Offline Workflows and NOAH Sync via Bridge ## Communication History Across Calls, SMS, and Email ## Reporting Consistency Across Multiple Locations ## **What’s Coming Next** With Manage 11.9, we’re doubling down on clarity and consistency in how clinics communicate with patients. The first touchpoint is online booking. If patients can’t easily understand what to choose, they hesitate, abandon the process, or book the wrong appointment. Manage 11.9 allows clinics to configure patient-friendly titles and descriptions for each bookable appointment reason, helping patients make the right choice the first time — and helping front office teams avoid rework later. Behind the scenes, reliable communication depends on clean, predictable contact data. This release introduces a more flexible mandatory preferred phone behavior, ensuring clinics capture a usable phone number without forcing a specific type. The same principle now applies to additional contacts when they are used as the primary point of contact. Together, these updates further tighten the loop between online booking, patient expectations, and day-to-day communication, helping clinics of all sizes deliver a more consistent experience — from first contact through ongoing care. ## **Learn More in the Help Center** This Product News update highlights what’s new and why it matters. For step-by-step guidance, configuration details, and walkthroughs, you’ll find supporting materials in the Help Center, including: - [Technical “What’s New” articles for each release](https://support.auditdata.com/portal/en/kb/auditdata-manage/release-notes-manage) - [FAQ for features like Online AI Notes](https://support.auditdata.com/portal/en/kb/articles/manage-ai-powered-notes-assistant) - [Practical videos](https://support.auditdata.com/portal/en/kb/auditdata-manage/videos "https://support.auditdata.com/portal/en/kb/auditdata-manage/videos") for scheduling, documentation, reporting, and billing **Get Started with Manage** Center Middle  ## January 2026 Product News - From Booking to Billing, Manage Supports the Full Clinic Lifecycle Eric Copeland, Manage Product Manager --- # Navigate COVID-19 easier with Auditbase - News - Auditdata > Auditdata is continuously improving Auditbase, the software that is used by thousands of users across more than 650 hospital hearing clinics to enhance their everyday workflows. Today, we’re rolling out version 6.0.1 that includes new capabilities specifically designed to make life easier for our customers. #### **Navigate COVID-19 with less face-to-face patient contact** In response to the current COVID-19 issue, we have made it easier for hospital clinics to reduce in-person appointments for vulnerable people. This is made possible by the new ability to record whether a patient is suitable for a video appointment and then record on the booking that the appointment will take place remotely rather than in person. #### **Faster configuration** You can now configure [Auditbase](https://www.auditdata.com/audiology-solutions/hospitals/auditbase/ "Auditbase") workstations much faster with cloning and remote configuration features and a ‘Workstation Management’ dialogue. If things go wrong, you can enable debug logging remotely and our supporters can collect the logs more quickly and easily. #### **Analyse your client population** As part of specific customer request in the UK, Individual Management Plans have been revised and now allows users to statistically analyse their patient population with categorised ‘needs‘ and ‘outcome’ scoring. Usability has also been improved with an improved user interface, a comprehensive Auto Journal Event and a linked Audiogram to include in printouts. #### **Eliminate unnecessary records** Inactive or deceased patients can now be deleted in bulk allowing you to reduce the number of unnecessary records in older databases. This allows you to easily stay compliant with the GDPR requirement which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed. Download What's New If you are looking for information about our products, visit our Help Center in which you can access how-to-guides, videos, documentation and FAQs for Auditdata's products. Outlined Modern UI built on the latest tech foundation Auditbase 6.0 uses a new tech foundation and has a new, modern, flat look that resembles Windows 10. Stylish new iconography has also been added. Moreover, we have worked hard to overcome the higher hardware demands of Windows 10 and deliver a version that works as fast or faster than the previous version did on Windows 7, delivering a noticeable improvement including in the Journal, Referral Overview, Waiting Lists and the Booking module in Resource view. Text  ## Navigate COVID-19 easier with Auditbase --- # Q2 2026 Product News - Auditdata Manage > Across three releases from January to March 2026 — Manage 11.9, 11.10, and 11.11 — we've focused on giving clinics the tools to close the gap between care delivered and revenue collected, while strengthening the data foundations that everything else depends on.  Product News Across three releases from January to March 2026 — Manage **11.9, 11.10, and 11.11** — we've focused on giving clinics the tools to close the gap between care delivered and revenue collected, while strengthening the data foundations that everything else depends on. **This Q2 release brings these improvements** together in a single, cohesive update. It strengthens how clinics operate before the visit, during care, and after the visit — and adds market-specific depth for Australian, U.S., and New Zealand customers without compromising the global consistency that multi-region groups depend on. > > > "With this release, we focused on strengthening the foundations — the kind of depth that lets clinic teams focus on patients, not workarounds. Clinics told us that revenue was slipping through gaps between quoting, claiming, and collection, so we built the visibility and automation to close those gaps — helping them earn what they deliver." > > > > **Eric Copeland** > Product Manager of Auditdata Manage > > ## Pre-Clinic: **Cleaner Data, Clearer Choices** The pre-clinic experience sets the tone for everything that follows. When patients can't easily understand what to book, they hesitate, abandon, or book the wrong appointment — creating rework for the front office and missed revenue for the clinic. When staff create patient records with missing or inconsistent data, those gaps cascade into failed outreach, broken claims, and distorted reporting downstream. This release tightens both ends of that loop: clearer choices for patients, and cleaner data at the point of patient creation. ### **Patient-Facing**  **1.**[Online Booking](https://www.auditdata.com/features/online-booking/ "Online Booking") Reasons — External Titles & Descriptions Online booking previously surfaced internal appointment codes directly to patients. Manage 11.9 introduces external-facing titles and descriptions for each bookable reason — so patients see "Hearing Test for New Patients" rather than a clinical shorthand. Reduces misbookings and front-desk follow-up calls. The system falls back to the internal name if external fields haven't been configured yet. **2.**Online Booking Localisation Booking availability rules and region-specific logic now apply to the Australian and US markets separately — patients see the right options for their region, reducing booking errors caused by mismatched availability windows or appointment types. ### **Back-End Administration** **1.**Mandatory Preferred Phone Number Staff can no longer save a patient record without a valid preferred phone number. This enforces contact data quality at the point of patient creation — before any appointment is booked — ensuring reliable outreach and reducing downstream claims failures caused by missing contact details.  **2.**Default Appointment Statuses Appointment status options are now configurable per clinic before the working day begins. Each location can define the statuses that reflect its actual workflow, rather than working around a fixed system-wide list. **3.**Configurable Patient Number Prefix Multi-brand and multi-tenant environments can now set tenant-level patient number prefixes, keeping identifiers meaningful and non-conflicting across locations before a patient record is ever used. **4.** Patient Status Filter in Reports Reports now clearly distinguish active from archived patients. Inactive records no longer distort KPIs — your reporting baseline is clean before analysis begins. In-Clinic: **Complete Clinical Records, Complete Compliance** During the visit, clinical teams need the full patient picture, not fragmented data across tabs and exports. They also need confidence that what's documented today will hold up to tomorrow's audit. This release improves both the completeness of the clinical record patients carry with them, and the traceability of the devices clinics dispense. For U.S. clinics, hearing aid trials are a central part of audiology workflows. This release brings them fully into Manage. ### **Patient-Facing** **1.**Speech Results in Clinical Data Speech audiometry results are now visible on the clinical data tab and available in appointment letters and referrals sent to GPs, ENTs, and other specialists. The full clinical picture now travels with the patient — without extra manual steps from the audiologist. **2.**Hearing Aid Trials Full hearing aid trial lifecycle management is now built natively into Manage for US clinics. From trial initiation through to return or conversion — managed in the system your team already uses, without spreadsheets or manual tracking. Hearing aid trials are a central part of US audiology workflows, and Manage now supports them end-to-end.  ### **Back-End Administration** **1.**Mandatory Appointment Status A status must now be selected before any appointment can be closed. This ensures outcome data is always complete — sharpening utilisation analytics, tightening claims processing, and eliminating the rework that comes from appointments with no recorded outcome.  **2.** Serial Number MDR Compliance Serial numbers can now be tied to products at category level, meeting EU Medical Device Regulation (MDR) traceability requirements. Hearing aids are classified as medical devices under EU law, requiring manufacturers and distributors to maintain traceable device records throughout the product lifecycle. This update makes Manage audit-ready for those requirements. **3.**NZ Serial Number Controls A new control prevents serial numbers from being assigned to uninvoiced sales in New Zealand — closing a compliance gap specific to the NZ market and ensuring device records remain accurate at the point of dispensing. ## Aftercare: **** **Closing the Revenue Loop** After the visit is where most revenue leakage happens — in the gaps between quoting, claiming, and collection. Quotes go unanswered. Claims sit invisible in the queue. Receivables age across multiple payers with no consolidated view. Reconciliation lives in spreadsheets. This release brings that visibility into Manage itself, with new reports, automated workflows, and a payment infrastructure built for the markets where revenue collection is most complex. ### **Patient-Facing** **1.** BPAY Support Patients can now pay invoices issued through Manage via BPAY — Australia's national bill payment system, accepted by all major banks. Patients pay using a biller code via internet banking or phone, reducing friction at the final collection step and capturing payments that would otherwise require follow-up chasing. **2.**Sale Notes on Sale Documents Internal notes now appear on patient-facing sale documents, giving both finance teams and patients clearer context around transactions — without requiring staff to hunt for the background behind a sale. ### **Back-End Administration** **1.** Open Quotes [Report](https://www.auditdata.com/features/reporting/ "Reporting") A filterable, exportable view of all active quotes that haven't yet converted to invoices — showing elapsed days, quote values, deposits, and purchase order references. Replaces ad-hoc exports and local spreadsheets with a single standardised view across all locations. **2.** Payer Overview Report Aged receivables broken down by third-party payer, separate from patient balances — in both summary (aging buckets per funder) and detail (invoice-level drill-down) views. Filterable by region, location, date range, and configurable age-from logic. Supports targeted collections focus and cashflow forecasting across multi-location groups. **3.** Open B&M Claims Report A dedicated view of all open Battery & Maintenance (B&M) claims under the Australian Government's Hearing Services Program — so nothing sits invisible in the claiming queue. HSP B&M funding covers patients who need hearing aids in both ears, and tracking open claims previously required manual exports. **4.** HSP B&M Auto-Quotation Quotations for HSP Battery & Maintenance claims are now generated automatically in Manage — removing the manual admin step that previously required billing staff to create each quotation by hand. The claiming cycle is faster, and the risk of missed or delayed submissions is reduced. **5.** Bulk Payment API Automates [payment](https://www.auditdata.com/features/billing-and-payments/ "Billing and Payments") reconciliation at enterprise scale and enables payment processing to integrate directly with back-office systems. Particularly relevant for large multi-site groups managing high transaction volumes across multiple regions. ## One Release, **One Connected Way of Working** Individually, these improvements help specific teams: front office gets cleaner bookings, clinicians get complete clinical records, finance gets a true view of receivables. Together, they connect how every team works across the full clinic lifecycle. This Q2 release isn't about a single feature or department. It's about giving clinics — across every size and every region — a clearer, more consistent way to close the gap between the care they deliver and the revenue they earn. ## **What’s Coming Next** With Manage 11.12 and beyond, we're continuing to deepen the platform's role across the clinic lifecycle. Upcoming work focuses on reducing daily friction with cross-entity search, extending patient communications directly from Manage, and laying the groundwork for proactive patient retention workflows. We'll share more as these features move closer to release. ## **Learn More in the Help Center** This Product News update highlights what’s new and why it matters. For step-by-step guidance, configuration details, and walkthroughs, you’ll find supporting materials in the Help Center, including: - [Technical “What’s New” articles for each release](https://support.auditdata.com/portal/en/kb/auditdata-manage/release-notes-manage) - [FAQ for features like Online AI Notes](https://support.auditdata.com/portal/en/kb/articles/manage-ai-powered-notes-assistant) - [Practical videos](https://support.auditdata.com/portal/en/kb/auditdata-manage/videos "https://support.auditdata.com/portal/en/kb/auditdata-manage/videos") for [scheduling](https://www.auditdata.com/features/appointment-scheduling/ "Appointment Scheduling"), documentation, reporting, and [billing](https://www.auditdata.com/features/billing-and-payments/ "Billing and Payments") **Get Started with Manage** Center Middle  ## Q2 2026 Product News: Revenue Visibility, Market-Fit Tools, and Cleaner Data --- # Specsavers chooses Auditdata as new strategic audiology partner > Specsavers has chosen Auditdata as their new audiology practice management software partner, starting in 2023. As a leading global innovator in solutions for hearing healthcare, Auditdata will provide a practice management software to Specsavers Audiology businesses in the UK.  # **Specsavers Selects Auditdata** as New Strategic Audiology Partner Specsavers has chosen Auditdata as their new audiology practice management software partner, starting in 2023. As a leading global innovator in solutions for hearing healthcare, Auditdata will provide a practice management software to Specsavers Audiology businesses in the UK. ***“We’re pleased to appoint Auditdata to deliver a new practice management software to our UK audiology businesses. Building on the work they have done with Specsavers in our ANZ region, we look forward to the exciting opportunities for an improved customer experience and business efficiency benefits the new software will bring.”***Frank Morgan, IT Director UK, Supply Chain and Group Functions, said. Specsavers will be implementing the [Auditdata Manage](https://www.auditdata.com/ "Auditdata.com") solution, which provides the company with a reliable all-in-one cloud-based [practice management software.](https://www.auditdata.com/ "Auditdata.com") Auditdata Manage is characterized by exceptional scalability, intuitive modern interfaces for scheduling as well as segmentation reporting for marketing activities and business operation management. All features make the software an efficient, stable, and reliable tool that Specsavers has been looking for. ***“We see synergies in our ways of working as well as our coherent approach to data as the key to both the best customer service experience and business growth. We have high expectations of both ourselves as well as the relationship looking forward* *”*** CCO of Auditdata, Christoffer Spangenberg said. ### **About Specsavers:** Specsavers provides optometry, audiology, and healthcare service in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, and Australia. Specsavers employs over 38,000 people across 2,293 stores, support offices, and supply chains. ### **About Auditdata:** Auditdata transforms the way hearing care providers can manage and deliver services to people with hearing loss. With data-driven solutions and services catering to all touchpoints of the audiology customer journey, Auditdata helps you take a proactive approach to achieve excellence in the way you deliver patient care and run your audiology business. Established in 1992, we have more than 28 years of experience working specifically with retail and hospital audiology software and audiometry. Around the world, 3,500 hearing clinics with 10,000+ users already use our software daily to improve clinical performance.  ## Specsavers Selects Auditdata as New Strategic Audiology Partner --- # Tele-Health: Stay in touch with your patients - News - Auditdata > In response to COVID-19, we are making it possible for Aurora customers to hold digital patient meetings.  Hearing healthcare retailers are struggling to cope with the disruption caused by COVID-19. It’s bad for retail clinics as store traffic has dropped. This is leaving the industry concerned. Especially since the largest population served in hearing health care are older patients. To address this we have fast-tracked development of a Tele-Health module which integrates seamlessly within the appointment module of our Aurora practice management software. This module enables clinics to meet virtually with patients. We have chosen to make it available free of charge for an initial period to support our customers through this difficult time. ### **How does it work?** Simply create an appointment within Aurora and enable the online video meeting option. A meeting link is then emailed to both the patient and clinician. 30 minutes prior to the appointment, a reminder is sent to both parties who then simply click on the meeting link to start the meeting. ### **What are the benefits?** Many hearing clinics are closed during the coronavirus pandemic, and in general many people with hearing loss are actively avoiding medical visits. Video calls represent an important way to access care while avoiding face-to-face interaction.  ## Tele-Health: Stay in touch with your patients --- # Transformed UI and lots of work enhancing features in new Auditbase release - News - Auditdata > Auditdata is continuously improving Auditbase, the application that is used by thousands of users across more than 650 hospital hearing clinics to support their daily workflows. Today, we’re rolling out version 6.0 that includes a whole bunch of new capabilities specifically designed to make life easier for our customers.  The new release is focused on modernisation including a more up-to-date user interface, but it is also heavily focused on delivering value to customers by directly addressing features that have been requested by our users to boost everyday productivity. Here’s a few highlights on what’s new: #### **Modern UI built on the latest tech foundation** [Auditbase](https://www.auditdata.com/audiology-solutions/hospitals/auditbase/ "Auditbase") 6.0 uses a new tech foundation and has a new, modern, flat look that resembles Windows 10. Stylish new iconography has also been added. Moreover, we have worked hard to overcome the higher hardware demands of Windows 10 and deliver a version that works as fast or faster than the previous version did on Windows 7, delivering a noticeable improvement including in the Journal, Referral Overview, Waiting Lists and the Booking module in Resource view. #### **Single sign-on for easier user creation and login** Existing users’ accounts in Auditbase can now be converted to use their Windows login to sign in automatically with no extra clicks or separate passwords. Moreover, users for Auditbase can be created based on the members of active directory security group making it easier for an administrator to manage user access. #### **Improved speed and ease of use when handling audiograms** Changes have been made to the ‘audiogram list’ in Auditbase and how the information tabs are presented making it faster and easier for users, particularly those who handle a large number of audiograms. #### **Modern spellchecker in Journal** Spellchecking in the Journal has been completely updated at user request with auto-correction and auto-suggestion as you type, with the ability to easily add specialist terms to the dictionary, saved under the user’s Windows profile and accessible from every PC. Center Middle Outlined  ## Transformed UI and lots of work enhancing features in new Auditbase release --- # Personal Hearing Loss Stories – Real People, Real Experiences | Auditdata > Read personal stories from people living with hearing impairment — real experiences that inspire better understanding and more empathetic hearing care. People Stories ### Explore and get inspired by unheard personal stories of people living with hearing impairment. # **Subscribe to Our Newsletter** If you are interested in getting tips, updates on products and software releases, market trends, company announcements, invitations for events and webinars via email, sign up for Auditdata Newsletters here. --- # Glenn’s Hearing Journey: “The Improvement Has Been Dramatic” - Auditdata > For years, Glenn has been struggling to hear conversations in loud environments, and he wasn’t able to fully participate in conversations in restaurants or other situations with ambient noise. Frustrated, he finally went to have his hearing checked. Getting hearing aids made a “dramatic” improvement in his hearing – as well as his social life. This is his story. # Glenn’s Experience Shows the **Urgency of Early Diagnosis** and Accepting Hearing Aids Glenn, a retired attorney and commercial real estate executive living in the USA, has **been struggling to hear conversations in loud environments for years**. The 66-year-old noticed that he couldn’t participate in conversations in restaurants or in other situations with ambient noise. Frustrated, he finally went to have his hearing checked and got hearing aids, which he said made a “dramatic” **improvement in his hearing – and his social life**.  ### **Glenn has been struggling with his hearing loss for the last five to seven years**. “In certain environments, it was hard for me to follow conversations. **I could hear the volume but not distinguish the words**. This was most notable in restaurants and other spaces with significant ambient noise, such as theaters,” Glenn explained. His family and friends also noticed that he was having trouble hearing. “When our adult children came to visit, they heard me say ‘What?’ a lot, and I kept asking them to repeat themselves. When they brought their friends over, **I often had trouble staying in conversations because I would lose the thread of the conversation** and couldn’t fill in the gaps based on prior knowledge of the people and their backgrounds, which was frustrating,” Glenn said. Glenn also had trouble hearing his favorite television shows and switched over to subtitles so he could follow the conversations on TV. Even though Glenn noticed that he was having trouble hearing, [like many other people](https://www.hearingloss.org/hearing-help/hearing-loss-basics/symptoms-diagnosing/#:~:text=If%20you%20or%20someone%20you,treatment%20for%20your%20hearing%20loss.), **he put off getting a hearing screening for years**. I didn’t see the urgency of getting my hearing checked. I thought it would be inconvenient to call and make an appointment. And I didn’t realize how much hearing aids would help me. So I struggled with my hearing for years before I went for my first appointment. Glenn  He said there wasn’t one particular moment that inspired him to finally get his hearing checked, but a variety of moments made him realize it was necessary. “I was having problems being in environments with ambient noise, especially in restaurants. **If I was dining out with more than two other people, I couldn’t participate in the conversations because I couldn’t hear people if they weren’t right next to me**,” he added. “**What should have been enjoyable outings became stressful and frustrating.”** ## Typical, **Age-Related Hearing Loss**  In 2022, when Glenn and his wife were living in San Francisco, he decided it was time to do something about his hearing loss, and went to an audiology clinic in San Francisco. **“A hearing examination revealed that I had pretty significant hearing loss at the higher end of the range of hearing, which the audiologist said is the most typical type of hearing loss related to aging,”** Glenn explained. **“In the English language, our consonants are in that range, which is why I was having a hard time deciphering where words began and ended. The doctor said my hearing problems were in line with typical age-related hearing loss.”** **** His audiologist recommended hearing aids that were configured to boost his hearing at that higher range – and this solution was a game-changer. **“Since I’ve gotten the hearing aids, the improvement has been dramatic,”** Glenn said. “When the audiologist did the hearing aid testing, I was in an office with an open window because the weather was nice. I was looking at her, with the window at my back. As she was testing, she asked if I was hearing better with hearing aids in. **I told her that I was distracted by a rustling sound. It was the wind in the leaves! I hadn’t been able to hear that sound for years until I got the hearing aids!”** When I got home for the first time wearing my hearing aids, I put ice in a glass and poured myself some sparkling water. I could hear the ice clinking in the glass. I could hear water trickling. I hadn’t heard those sounds in years. Glenn  **“The audiologist told me that getting hearing aids to improve your hearing is different than getting glasses to correct bad eyesight,”** he said. “I’ve had poor eyesight for my whole life. **She explained that when you get your eyes checked every year and you get your lenses updated to reflect your changing prescription, it’s gradual improvement and you don’t see a big change. But then you go from 0 to 60 when you get your first hearing aids. That’s why it was so dramatic for me.”** **** One of Glenn’s biggest concerns was whether using hearing aids would contribute to his hearing deteriorating even further. He was worried that, perhaps, his ears wouldn’t do the work anymore if he was relying on hearing aids. The audiologist said that the reverse is true. “**My audiologist explained that if you have hearing loss and your brain doesn’t get the right input, the brain will actually start to ignore sounds. It will filter out inputs that aren’t helpful,”** he said. “She told me that hearing acuity goes down the longer you go without hearing aids. So, now I tell people to get hearing aids sooner. Don’t put it off because you fear intervention will make your hearing worse.” **“My takeaway from getting my first hearing aids was that the improvement was more dramatic than I expected,”** he added. “And knowing that the hearing aids are beneficial to preserving my hearing made it even more worthwhile.” ## A First-Class **Hearing Journey** Glenn said that everything at his chosen audiology clinic was top-notch. It was easy to get an appointment, and he waited less than a month between booking the appointment and being seen by an audiologist. “The staff was great. **I appreciated the way they educated me about the hearing aids and the process. They explained every test they were doing. They told me what hearing aids can – and can’t – do,**” Glenn explained. “**They asked me about my lifestyle, like how much time I spend outside, and the types of environments I’d be wearing my hearing aids in,**” he continued. “They had a large selection of products, and they wanted to recommend what would work best for me, given my lifestyle. It was the opposite of just trying to sell me a product. **They wanted me to have** ***the right product*** **for my lifestyle and my hearing loss.** They wanted me to understand what to expect, and showed me what the hearing aids could do, like how to adjust the volume to reduce the sound of the wind when I’m outside.” He also thought the practice’s aftercare was great. He had some initial issues with the hearing aids, and the clinic’s staff saw him quickly to troubleshoot and resolve the problems. And he was impressed by the technology associated with his hearing aids, like the app that allows him to easily adjust his hearing aids to reduce background noise in crowded environments, like restaurants. He also enjoys the Bluetooth connectivity to his smartphone, which enhances his hearing on telephone calls. ## A Few **Minor Hassles** **** As much as Glenn likes his hearing aids – and the significant improvement they make to his hearing – he’s had a few minor hassles with them. For instance, he says it’s inconvenient when the hearing aid batteries run out of charge. He also said that he’s become so used to wearing the hearing aids that he sometimes forgets about them and steps into the shower while wearing them. “In a bad rainstorm, the audiologist said they won’t get ruined, but I take them out. I know they’re sensitive to water, so I have to remember that I’m wearing them and give them a little TLC at times,” he explained. “**If I’m outdoors playing golf, I might take them off because I don’t want to sweat on them or lose them**. I don’t need to wear my hearing aids in that environment because there’s no ambient noise.” “**I wear glasses, and the hearing aids work fine with them, but when we were taking masks on and off during the pandemic, that was a bit of hassle with the hearing aids**,” he added. “And when I’m pulling a shirt over my head, the hearing aids sometimes catch on my collar and pull off. But I have never lost a hearing aid that had been pulled out inadvertently because they improve my hearing so much that if one dislodges, I notice it immediately.” ### **But the positives outweigh any minor inconveniences.**  The audiology practice customized the hearing aids for Glenn, and **they’re so comfortable that he doesn’t even notice he’s wearing them.** He said the audiologist did such a great job fitting his hearing aids that he can put them on every morning and wear them comfortably until the end of the day. He said people rarely notice that he’s wearing them. “If someone comes up behind me or to the side, that’s the only time they can see them. And they’re usually surprised to notice that I’m wearing hearing aids since they never noticed them before,” he said. **“The only people that typically notice that I’m wearing hearing aids are my young grandkids, who can’t seem to resist pulling on my hearing aids and my glasses when I’m holding them.”** ## **The Stigma** of Being Unable to Hear [Glasses are more ubiquitous than hearing aids](https://www.auditdata.com/insights/blog/exploring-the-double-standard-of-hearing-aids-and-glasses/ "Exploring the Double Standard of Hearing Aids and Glasses"). People even wear glasses without prescription lenses as a fashion statement. But **when you get hearing aids, it’s a signal that you’ve crossed some boundary – typically associated with aging – and you can’t go back**,” Glenn explained. “It’s like when you stop playing a sport you enjoy because of injury risk.” “The stigma around aging wasn’t a reason for me to resist going to get hearing aids, though. **For me, the stigma of wearing hearing aids is way less than the stigma of being the guy constantly saying ‘What?**’, ‘Can you repeat that?’, and ‘Sorry, I didn’t hear you.’ **The latter is much more embarrassing, and it’s apparent to anyone within earshot of you,**” he said. “Not being able to hear is visible to a much larger group than wearing hearing aids, which most people don’t even notice.” I used to feel old spending the day with my children and their friends, constantly asking them to repeat themselves. It actually felt destigmatizing – rather than stigmatizing – to get the hearing aids. I’m glad to no longer be the person with hearing problems who couldn’t follow or contribute to conversations. Glenn  While he’s now a huge advocate for hearing aids, he’s disappointed with the way hearing aids are portrayed in advertising. “**[The ads for hearing aids always have silver hair people](https://www.auditdata.com/insights/blog/unveiling-the-age-bias-adding-diversity-in-hearing-aid-advertisements/ "Unveiling the Age Bias & Adding Diversity in Hearing Aid Advertisements").** **You never see ads with younger people getting hearing aids, but you’re bombarded with ads featuring old people,”** he explained. “That makes it seem like hearing loss is exclusively an old people problem and, **therefore, that wearing hearing aids means you have passed over some imagined border between being ‘young’ and ‘old’ with respect to all of your capabilities, which just isn’t true.**” Glenn wondered if some younger people have hearing loss and don’t realize it. He mentioned that when kids have difficulties in school and other environments, they’re often thought to have ADD or ADHD, which is why they can’t concentrate and don’t excel at school. But he theorized that, **perhaps, some of those [children actually have hearing problems and are distracted or acting out because they can’t hear their teachers or peers](https://www.auditdata.com/insights/blog/how-to-recognize-address-hearing-loss-in-kids-and-teens/ "How To Recognize & Address Hearing Loss in Kids and Teens")**. He wondered why there are no ads to target younger demographics who would benefit from hearing aids. While he resisted getting hearing aids for years, he’s now convinced that they’re extremely beneficial, and he tells his loved ones to get checked if they’re struggling to hear. “**My advice to people who suspect they might have hearing loss is to understand that it’s a normal thing that they’re experiencing that will not get better – and might even worsen – if left alone,**” Glenn said. “Go get it checked. Hearing aids could make a dramatic difference for you, as well.” ## **Key Takeaways From Glenn's Story** for Hearing Care Professionals Glenn's experience highlights several key lessons for hearing care professionals. Firstly, the **importance of early intervention cannot be overstated**; many individuals, like Glenn, delay seeking help, which can exacerbate the impact of hearing loss on their lives. Secondly, comprehensive patient education about the benefits and functionality of hearing aids is crucial, as misconceptions can prevent timely treatment. Additionally, personalized care that **considers the patient’s lifestyle and specific needs can significantly enhance their experience** and satisfaction. Addressing concerns about stigma and making the process of getting hearing aids as convenient and reassuring as possible can encourage more people to seek the help they need sooner. Auditdata Solutions ## Raising Awareness, **Improving Lives** As a leading provider of audiology solutions, we see it as our responsibility to raise awareness about the consequences of undetected hearing loss, help guide individuals to take the initial steps toward detection and treatment, and advise hearing care professionals on how to provide the best care experience.  Contact Us Solid  ## Glenn’s Hearing Journey: “The Improvement Has Been Dramatic” --- # Hearing Aids Are Improving John's Hearing – and His Life > When John W.’s daughter-in-law came over for a visit, she parked on the road outside his house and his radio program was so loud that she could hear it even while sitting in her parked car out on the street. This was no isolated incident – his hearing loss meant that he couldn’t participate in conversations and was having trouble listening to his favorite television and radio programs. This is his story. John's Story ## **Hearing Aids Are Improving John's Hearing** – and His Life When John’s daughter-in-law came over for a visit, she parked on the road outside his house, and his radio program was so loud that she could hear it even while sitting in her parked car out on the street. This was no isolated incident – his hearing loss meant that he couldn’t participate in conversations and was having trouble listening to his favorite television and radio programs. This is John's story.  ## **Struggling to Hear** for Years John, 76, a retired mechanical engineer from Portsmouth, NH, struggled to hear the radio, television, and conversations, and the only way he could enjoy his beloved talk radio programs – and favorite Saturday morning Polka Party radio show – was by turning the volume all the way up. He actually had his hearing tested in 2016 and had some loss, but he didn’t need hearing aids at that time because his loss wasn’t severe back then. Over the years, however, his hearing has gotten progressively worse. John first suspected his hearing loss had become an issue in 2023, when his wife, Suzanne, asked him (repeatedly!) to get his hearing checked. He was listening to the radio and television at top volume and Suzanne could hear his programs from anywhere in the house – including the basement. Additionally, he was constantly asking Suzanne to repeat herself, and found himself saying “What?” or “Huh?” often because he couldn’t hear what she was saying, even when she was speaking loudly. He also had a difficult time participating in telephone, Zoom or in-person conversations with his two adult sons, two teenage granddaughters, friends, and physicians. People often had to shout for him to hear them, and they frequently had to repeat themselves. I felt like I was missing out on conversations, especially when my family or friends were over and there were several conversations going on at once. I couldn’t hear what anyone was saying, and I couldn’t participate fully in the discussions. I knew I had to get checked out. John   John with his wife, Suzanne. ## **Hearing Loss** And a Double Ear Infection John was seeing an ENT for some other medical issues, and during a recent appointment, Suzanne mentioned to the doctor that he was having trouble hearing. The ENT referred him to an audiologist for a hearing screening. “Once I finally decided to go get my hearing checked, there was an issue with my ears. I apparently had a bad double ear infection. The audiologist couldn’t do the hearing test until the infection cleared up,” John said. The double ear infection was pretty serious and took more than six weeks to clear up. He needed several rounds of antibiotics, and was on the medications for a month and a half before the infection resolved. Meanwhile, he was really having trouble hearing and it was frustrating for him – and for me. Suzanne  John's Wife When John’s ear infection finally cleared up, he went back to the audiologist’s practice for his hearing screening. The doctor found that he had 84% hearing loss in one ear and 70% loss in the other. “No wonder he couldn’t hear anything,” Suzanne exclaimed. “**His hearing loss was pretty severe.**” The audiologist recommended hearing aids, suggesting the kind of devices that sit on his ears, with small tubes inserted in his ears. John said the devices have improved his hearing – and his life. I can hear everything better. I can hear conversations now, as well as the television and radio. I can hear when I talk on the phone and when I’m talking with people in person. I’m participating in discussions with my family, friends, and doctors now, hearing things that I couldn’t understand before. John  He added that can even hear much quieter sounds now, like ice clinking in his beverages and birds chirping outside. “**The hearing aids are doing what they’re supposed to do**,” he said. “And we don’t have the television or the radio blaring constantly anymore,” Suzanne added. ## **A Positive Experience** at the ENT John had been going to this ENT for years, so he was already an established patient and comfortable with the practice. He was pleased that he could see an audiologist in the same office and didn’t have to “start over” somewhere new. And the hearing clinic was affiliated with a highly rated, well-respected hospital, where John gets other medical treatments and care, so he felt comfortable that they were well-qualified to treat him. “The people at the ENT office were very nice and caring. At my appointments before I got the hearing aids, the staff always looked at me when they talked to me so I could understand what they were saying, which was thoughtful,” John said. “**The audiologist at that practice was so good and thorough**,” he continued. “It was a good experience for me.” They asked me questions about when I have trouble hearing and recommended a specific kind of hearing aids they thought would help me. The practice didn’t have a lot of hearing aid choices, but they recommended a good one that’s helping me a lot. John  **He said the hearing practice was very efficient**, and he didn’t have to wait long to be seen by the clinician. He added that everyone on staff was friendly, professional, and compassionate, and he felt like they **genuinely wanted to help him improve his hearing**. John knows that some people are reluctant to wear hearing aids – or believe there’s a stigma around needing them – but that wasn’t the case for him. “**I wasn’t really reluctant to wear hearing aids, and I never felt like there was a stigma around needing them**,” he explained. “I’ve known people of all ages that needed hearing aids, so I guess I never really associated them with aging or anything like that.”  John with his grandchildren. ## Impressive **Tech Advancements** **** John said he’s very impressed by the innovative technologies that are available now, as well as the hearing aids’ helpful, user-friendly features. “**I can use Bluetooth to connect my hearing aids to my phone**, which makes it much easier to hear conversations. I can adjust the volume in my hearing aids with an app on my phone if I want to. **There are a lot of cool things that hearing aids can do now**,” he explained. He’s glad he saw the audiologist and is really pleased with how well his hearing aids work. He advises anyone who thinks they might have hearing loss to go get checked out. Get a hearing test if you think you might have hearing loss. It’s really not a big deal to get hearing aids. I’m really glad I have them and they help my hearing significantly. It worked out well for me, and I’m really happy. John  ## **Key Takeaways From John's Story** for Hearing Care Professionals John's journey from struggling with hearing loss to significantly improving his quality of life with hearing aids provides several valuable lessons for hearing care professionals. **Proactive Monitoring**: Regular hearing screenings are crucial. John's initial hearing test in 2016 was a missed opportunity to discuss the benefits of early intervention or to set a monitoring plan as his hearing declined. **Enhanced Communication**: John’s reluctance to initially seek help and his wife's persistence highlight the need for strategies to engage patients who might be dismissive of their hearing loss. **Integrated Care**: John’s ENT and audiologist worked in the same practice, which streamlined his care. Ensure referral pathways are clear and efficient to minimize patient inconvenience and delay. **Embrace Technology**: Introduce patients to advanced features like Bluetooth connectivity and app controls that enhance their experience with hearing aids. **Combat Stigma**: John’s experience highlights that personal testimonials can be powerful in addressing stigma. Sharing success stories can reassure new users about the normalcy and benefits of using hearing aids. **Continuous Support**: Offer regular follow-ups to adjust hearing aids and address any concerns, optimizing user satisfaction. Auditdata Solutions ## Raising Awareness, **Improving Lives** As a leading provider of audiology solutions, we see it as our responsibility to raise awareness about the consequences of undetected hearing loss, help guide individuals to take the initial steps toward detection and treatment, and advise hearing care professionals on how to provide the best care experience.  Contact Us Solid ## Other **Personal Stories** You Might Enjoy Small ## Rikke's Story  ## Anna's Story  ## Glenn's Story   ## Hearing Aids Are Improving John's Hearing – and His Life --- # Leading With Compassion: Anna Lazenby on Audiology | Auditdata > Join us for an inspiring interview with Anna Lazenby, Head of Audiology at Bedford Hospital, as she shares her journey, the challenges and rewards of working in audiology, and her commitment to improving patient care and services within the NHS (The National Health Service, UK). ## **Leading with Compassion**: An Insightful Interview with Anna Lazenby, Head of Audiology at Bedford Hospital **Anna Lazenby is the Head of Audiology Services** at Bedford Hospital, a part of the Bedfordshire Hospitals NHS Trust in the UK. This Trust encompasses two hospitals within the county, with Anna's service primarily serving the north and mid Bedfordshire areas, covering a population of approximately 300,000. Anna has dedicated her entire Audiology career of 38 years to Bedford Hospital, with only brief periods away for training and a short spell at Addenbrookes. This is Anna's story.  There’s also so much more to Audiology than hearing tests: there’s hearing therapy, balance testing and balance rehab, implant work, for example. We're more holistic and hands on, and an all-age service too. That’s something that I think people don't always realise because we can get lumped in with other diagnostic services. Anna  Head of Audiology ## **A Touching Patient Story**: Breaking Barriers **- Can you share an unforgettable experience with a patient?**I tested a little lad who had just started at school. His family had recently moved from abroad, so they were new to the country. He was very charming, little chap. **Testing showed he had a moderate hearing loss,** and certainly needed hearing aids. You could probably tell that from his speech and certainly in his awareness, or lack of it. He was a very unswitched-on little guy. **His mother questioned my ability to test her child and was clearly unhappy about being there.** It was impeding my ability to develop a good rapport with her and make progress in the appointment. I was definitely not feeling warmly disposed towards her. Just previously to that, I had been on a course in Nottingham with the very wonderful Kris English. It was a counselling course for Audiologists, called **Listening with the Third Ear, educating about the counselling skills required by people involved with deaf children and their families.** Kris encouraged having frank, open and honest conversations. She mentioned in her talk that people are driven by fear, and then that comes out in their behaviour. You mustn't judge that behaviour, but try to understand it and where it stems from. I thought, “Right, I'm going to try this advice”, so I said to the mother, “What do you fear most about this situation?” And she just burst into tears. I then, of course, felt guilty for feeling prickled by her attitude to me, and that I'd been judging her as an awkward and unpleasant human being. **I was blown away by that little tip that Kris English provided**. From there the mother and I had a very open conversation, and **we were able to identify that her fear was driven by being stigmatised by her family who felt that she had produced a ‘defective’ child.** He was viewed badly by the family and she felt guilty about this. But because we got to the root of her issue and had the right conversation, in the end she did accept that help for her child we moved forward. I was really impacted by this idea from Kris English’s course that changed the entire situation. Initially, we were getting nowhere. Without that simple question, the session would likely have had a very different outcome. She would have left without a hearing aid for her son that day and I'm not sure I would have been able to entice her back. **It taught me that seeking to understand her lowered the barrier between us and then we could talk.** It was a very powerful moment for me. I wasn't doing my best, I was judging her and I was responding to her attitude to me, rather than the root cause of her attitude. ## The Exciting Presence and **Future of Paediatric Audiology** **- What do you find most exciting about audiology at the moment?** **** I suppose the most exciting thing at the moment is linked to the saddest thing, **which is the issue with paediatric audiology services**. Big quality issues have been unearthed and there’s a push to get everyone over the IQIPS hedge with the assumption this will make us safe and fit for purpose. Over the years, many services haven't had the staff they need and have had to adopt a make-do attitude. We haven't been growing sufficient people for senior positions. It’s a hard thing to do if you’re a small service or pressured to prioritise waiting lists. I think, in part, we’ve created this problem ourselves by promoting people into positions without insisting on formalised underpinning knowledge and assessed clinical competency. Paediatric-specific training and qualifications have been around for a long time now. We heard Claire Benton talking at the [BAA conference](https://www.baaudiology.org/conference/exhibition/) in 2023, saying maybe clinical judgment isn't good enough. If clinical judgment isn't underpinned and validated by examinations and assessments, then maybe it's not good enough. Holding a certain job title isn’t a validation of ability and quality. There are loads of paediatric audiologists who are hugely experienced and very valuable to the profession, but there must be somewhere in our ranks people who aren’t. **The fact that the equivalency route, brought in to examine experienced Paediatric Audiologists, doesn’t have a 100% pass rate shows that some people thought they were doing the right thing but weren’t.** Left alone, there’s the danger of settling into practices and a mindset that can persist unchallenged for many years. Out of this sad situation, though, comes something exciting. **This is the moment to grasp the nettle, to get ourselves into a stronger position.** The BAA has been working hard to create resources like the tool kit. All sorts of things are coming out to support Audiology departments set their house in order, establish a Quality system, and hone their clinical skills. As a small department, accessing these resources is really valuable. I now see the danger in being ‘small’. In larger departments where you’re awash with trainees and scientists, STP students and the like, there are people – sometimes super-numerary – equipped, keen and looking for project work such as writing policies and procedures, auditing, but in smaller services you rarely have these resources to tap into. Sometimes the weigth of important responsibilities sit on the shoulders of just one or two people: the Service lead, the Quality lead, the Governance Lead, the Equipment Lead, the Training lead, and so on. And you can’t have a fraction of a document or quality program just because you’re the fraction of the size of the Audiology service down the road. ## Beyond Hearing Tests: **The True Scope of Audiology** **- What do you think is a common misconception about Audiology?** I think we’re often viewed as “diagnostic”. People think we just **test** hearing, which of course we do, but the great thing about audiology is that it doesn’t just stop there, we manage our own caseload from referral to outcome. We don't just do a test and then send the patient elsewhere for the results and management plan. We have the privilege of following through. There’s also so much more to Audiology than hearing tests: there’s hearing therapy, balance testing and balance rehab, implant work, for example. We're more holistic and hands on, and an all-age service too. That’s something that I think people don't always realise because we can get lumped in with other diagnostic services. ## **Journey into Audiology** ## Why did you choose to work in Audiology, and how did you get started in the industry? A family friend worked at Bedford Hospital in the mortuary. In those days, it was a paper world, so he would bring home the pages of job ads that were put out by the hospital every week. One week a trainee Audiology job appeared and my parents felt I should apply, which I did. Immediately after the interview – conducted by an ENT surgeon who was the husband of my maths teacher – I was told, “We’d like to give you this job”, and being brought up to be dutiful and respectful, I had to say, “Thank you. That would be lovely.” I started the following Monday, not at the Hospital, but at college as, in those days, we were basically apprentices. Many people think apprenticeships are new and hip, but no, they were there in Audiology all those many years ago! I went to college in Cosway Street in London. For any older readers out there, you may remember Cosway Street. I went there for a day a week – 9am till 8:30pm - and spent the other four days at the Hospital. ## How did you get from that first position to where you are now? What was your career pathway? When I started, our team was really tiny. We worked in a hut in the car park outside A&E, blue lights coming in with their sirens going. My boss left not long after I qualified. I waited for her to be replaced, but nobody came, so I was unofficially doing a lot of her job. After two years, they formally offered me the Head of Service role. The team was still small, and I didn’t really feel equipped to build our service, so I decided to apply for the MSc. I self-funded, taking a year off to go to Southampton University. It was a good move. When I came back from completing my Masters, Addenbrookes kindly took me on to do my CAC. It doesn't exist anymore, but it was the clinical training component that followed the Masters. The STP (Scientist Training Programme) encompasses both parts now. So, I went to Cambridge and they put me through the CAC which allowed me to register as a Clinical Scientist. After I finished the CAC at Addenbrookes, they offered me a one year fixed term post covering a colleague’s leave. For that year I did four days at Addenbrookes and came back to Bedford one day a week. Addenbrookes was great, entirely different to Bedford. It was huge, and I enjoyed it very much, but in the end, it wasn’t what I wanted permanently. I felt that I was making a real difference to Bedford, so I returned to working full-time here. ## What advice would you give to someone considering to be an audiologist and why would you recommend a career within the NHS? If you're thinking to move into [Audiology in the NHS, as a career](https://www.jobs.nhs.uk/candidate) it's never dull. **Audiology’s a really diverse field: paediatrics, adult rehab, balance, auditory processing, hearing therapy, implants.** There’s something to spark everyone’s enthusiasm. In my opinion, if you’re being trained by the NHS or tapping into the NHS for the clinical component of your training, then please think about whether you want to join the NHS. If you’re considering doing this to further your career in the private sector, I would urge you to not monopolise the limited training opportunities that exist in the NHS. We are a National Health Service, we're for the nation. And if you want to work for the NHS, take a job. I completely understand there are brief life stages that might necessitate taking a locum position but I don’t see a place for making a career of it. Wouldn’t it be lovely to share all that excessive locum and agency spend to reward the NHS workforce who are loyally signed-up and committed to their responsibilities in their substantive posts. In the NHS you’re more likely to find yourself in a larger team. **Your caseload won’t be limited to straight forward routine hearing loss patients, you’ll be exposed to the whole cross section of auditory and balance issues in the population**. You'll work as part of a multi-disciplinary team. There’s Paediatric work; Paediatrics is still not highly present in the private sector. Our scope of practise is broad and I’m sure will broaden further as the Audiologist role expands. You're much more likely to be immersed in a learning environment. The NHS has the facility to take you on, support you through various degree levels, and onwards as you learn and build the career you want, opportunities like the STP, individual M level modules, or higher leadership levels like the HSST. I feel it’s a bit of a life choice, choosing to work for the NHS. It is difficult, it's very full-on and busy but also very rewarding. You can't pretend that there aren’t backlogs and stresses on teams at the moment, but the job has its rewards. ## **The Power of Technology**: Enhancing Patient Care **- You use Auditbase at Bedford Hospital Audiology department. Why do you think it's important to have a good patient management system?** I do like my patient management system. We're nearly coming up a year since we migrated from Practice Navigator to Auditbase. Since moving we’ve had a lot of help, and asked a lot of questions. I’ve always had a keen curiosity about my patient management system. We're at a point where we’re running our reports again through Auditbase, and I'm very proud of our data. I like access to and visibility of what we report. Then on top of that, obviously it's just groovy, isn't it, having the patient journal, clinical data, and the appointment booking system all in one place. I know various hospitals have moved their bookings onto their hospital systems because their hospitals very much want to have control of the data, whereas I think Auditbase is perfectly capable of producing the information. We get our DM01 report, our RTT reports, all of our performance figures, from Auditbase, and we know the data is clean and accurate. I think it makes for a safe and quality data management system. Functions in Auditbase support our progress towards IQIPS accreditation. You get out of the system what you put in. If you're prepared to work with Auditdata, help is always on hand so I think it's only limited by the mindset of the person who uses it.  ## Leading with Compassion: An Insightful Interview with Anna Lazenby, Head of Audiology at Bedford Hospital --- # Lori’s Hearing Journey: “I Don’t Want to Miss Out On The Jokes and Conversations With My Children” > Lori S., a 66-year-old homemaker and former teacher from Wolfeboro, NH, first noticed her hearing loss five years ago. But, since it wasn’t severe, she avoided wearing hearing aids for awhile. A few years later, during the COVID pandemic, her hearing loss had progressed, and she got her first pair of hearing aids. Lori's Story # **“I Don’t Want to Miss Out on the Jokes and Conversations With My Children”** Lori, a 66-year-old homemaker and former teacher from Wolfeboro, NH, USA, first noticed her hearing loss five years ago. Since it wasn’t severe, she avoided wearing hearing aids for a while. This is Lori's story.  During the COVID pandemic, Lori's hearing loss had progressed, and she got her first pair of hearing aids. However, she thought it was a hassle to wear her glasses, a face mask, and hearing aids, so she resisted wearing the hearing aids. Now, post-pandemic, she noticed that she’s missing out on the family jokes and conversations with her adult children, which was the impetus she needed to finally start wearing her hearing aids. ## **The Start** of Lori's Hearing Journey Five years ago, Lori started having some trouble with her hearing, but it didn’t seem severe, and it didn’t impact her life in any major way. “**I didn’t think my hearing was too bad at first. I could converse and hear the TV ok**. The background noise in restaurants didn’t bother me,” Lori explained. “But I noticed that I was asking for things to be repeated, and asking, ‘what did you say?’ frequently when talking to friends and family members.” “When I went for my annual physical and they did the hearing test in my physician’s office, I couldn’t hear the beeps during the test. **I felt OK until I had that hearing test and realized I couldn’t hear the beeps,**” Lori continued. “My physician referred me to an audiologist for a hearing screening.” At the time, Lori and her husband, Glenn, were living in California, and she went to see an audiologist near their home. Unlike [many people who are initially reluctant](https://www.auditdata.com/{localLink:a4755736-38f7-4427-9030-526ad67cfc10} "Why People Don't Wear Their Hearings Aids - Responding to Common Hearing Aid Objections") to get their hearing checked, Lori was receptive to doing it, even though her hearing loss didn’t seem to be impacting her life very much. During that first hearing screening, the audiologist found that Lori had some hearing loss, but it wasn’t severe enough to warrant hearing aids. Lori was satisfied with that diagnosis and didn’t think too much about her hearing loss for a few years. In late 2021, however, Lori’s hearing loss had progressed. After her second hearing screening, her audiologist said that Lori should start wearing hearing aids. “This was during the COVID pandemic. **My audiologist suggested hearing aids, but we were still wearing face masks at that point, which made it a pain.** I **wear glasses, I was wearing a mask, and it just felt like too much to wear the hearing aids, too. There were just too many things on my face and head,”** Lori remembered. “My ears hurt with all these things behind them – the glasses, mask, and hearing aids. Plus, I was worried that I’d lose the hearing aids when I pulled off my mask.” I did hear things more prominently with the hearing aids, though. I heard myself pushing my hair behind my ears. I could hear the birds chirping. But it wasn’t enough of an improvement to make the hassle of wearing the hearing aids seem worth it. Lori  USA ## **The Third Time** Is the Charm The third time she visited an audiologist was after the pandemic ended. She had recently moved to Westchester County, NY, and saw a new audiologist in the area. Lori immediately liked this new hearing clinic and their supportive, compassionate audiologist. “**The hearing clinic was conveniently located near my house and had easy parking. Their office was really welcoming and very professional. It was easy to get an appointment.** Everyone in the office was nice and extremely supportive. I saw a female audiologist, who was very hands-on, and really explained things to me. She made me feel comfortable in a way that I hadn’t been at the previous hearing practice in California,” Lori explained. In California, the audiologist let me try the hearing aids for a week, but I didn’t even last a week with them. I was much more comfortable with the audiologist in New York. She took more time with me, talked to me about my lifestyle and expectations for the hearing aids, and showed me different options. Lori  USA Lori said she was more receptive to the idea of hearing aids post-pandemic because she was no longer wearing a face mask. By the time she met with the audiologist in New York, Lori had committed to wearing hearing aids. It also helped that, by this time, [her husband had gotten hearing aids and talked about the “dramatic” improvement he was experiencing when wearing them](https://www.auditdata.com/insights/personal-stories/glenn-s-hearing-journey-the-improvement-has-been-dramatic/ "Glenn’s Hearing Journey: “The Improvement Has Been Dramatic”"). ## **Feeling Comfortable** with the New Audiologist Lori felt very comfortable working with her current audiologist in New York and said the practitioner was receptive to addressing her questions and concerns and took the time to explain everything to her. Lori added that everything about the experience with this new practice has been easy and convenient. “When I had my hearing screening in New York, the audiologist said I’d be a good candidate for hearing aids. **Then, she let me try them right in the office**. I tried different sizes and models to determine which I liked best. She ordered some for me, and they came in quickly,” Lori explained, adding that she got a different model than her husband had. Once my new hearing aids came in, my audiologist spent a good 45 minutes going over everything with me. She showed me how to adjust the volume and answered my questions. I really didn’t feel like she was trying to push me into anything. She wanted me to be happy with them. She reviewed everything with me until I was comfortable and confident with the devices. She was super helpful, and even gave me her cellphone number in case I had any problems and needed to reach her. Lori  USA “The hearing aids were fairly comfortable, but **it was definitely an adjustment period at the beginning**,” she said. **“It was like getting braces, which feel weird in your mouth for awhile.”** The audiologist had Lori come back a week or two later for a follow-up appointment so she could make sure the hearing aids were working well for her, answer her questions, and resolve any issues Lori was having. “The audiologist was terrific. She was friendly, professional, and approachable. **She made me feel comfortable, and I wasn’t embarrassed to ask questions.** She put me very much at ease,” Lori added. **The Stigma Wasn't the Issue** Lori understands that many people feel [there’s a stigma around wearing hearing aids](https://www.healthyhearing.com/report/52576-Seniors-worried-about-the-stigma-of-hearing-aids), resisting them because they fear the devices would make them seem old or feeble, but she was comfortable getting hearing aids. “**I never felt a stigma about wearing hearing aids. That was never an issue with me.** A number of my peers need and wear hearing aids, so I didn’t feel like the only one in my friend group with them,” Lori explained. “The hearing aid designs are so concealed, especially with my longer hair covering my ears. For me, it was just, ‘Oh I need glasses. OK. Oh, I need hearing aids. No problem.’ It just wasn’t a big deal.” “The world is changing, and people are more accepting these days. You need a brace for your leg, and you just wear it. You need hearing aids and just wear them because that’s what you should do. I don’t have a problem with any of it,” she explained. While she wasn’t resistant to wearing the hearing aids, she didn’t notice a huge improvement with them in her ears, which lead to Lori not wearing them for a while. ## **Missing Out on Family Jokes and Conversations** For years, Lori’s family didn’t really notice her hearing loss. But now, they do. Lori recently spent a week on vacation with her adult children and young grandchildren. She didn’t wear her hearing aids and noticed she had more trouble hearing without them during this trip. “**I noticed my hearing loss more now that I’ve spent a week with my kids.** They kept saying, ‘why doesn’t mom wear the hearing aids? She’s missing out on the jokes and conversations,’” Lori explained. “I remember being younger and having my own mother saying ‘why are you mumbling? Stop whispering,’ and now I can relate to that. Now, I’m committed to using my hearing aids because I don’t want to miss all the family jokes or the conversations with my kids.” “It’s all about the way it’s presented. Don’t just say to your loved ones, ‘I wish you would wear hearing aids.’ Instead, say**, ‘We think you’re missing the jokes, and we want you to be part of it.’** I don’t want to miss out on the conversations. That motivated me to start wearing my hearing aids again,” Lori explained. The impetus to wear the hearing aids is that I want to be engaged with my children, and my kids speak more softly than my peers. I have young grandkids and I have a little trouble hearing their soft toddler and baby voices. I don’t want to feel like an old grandmother who can’t hear them. Lori  USA Lori said she’d encourage other people with hearing loss to wear hearing aids. “**Go get your hearing tested and if it makes a difference, wear the hearing aids,**” she said. “There’s really no stigma. **If you need them, it’s silly not to use them**.” ## **Key Takeaways From Lori's Story** for Hearing Care Professionals **Personalized Attention and Education**: Taking time to thoroughly explain the hearing aids and addressing all patient concerns can significantly improve their comfort and willingness to use the devices. Lori felt more comfortable with her new audiologist because she explained everything clearly, addressed all her questions, and tailored the hearing aid solution to fit Lori's lifestyle and expectations. **Family Involvement**: Encouraging patients to bring loved ones to appointments can provide additional motivation for them to use their hearing aids. Lori’s ultimate decision to wear her hearing aids was driven by her desire to fully participate in family conversations, highlighting the importance of family support. Audiologists should emphasize the benefits of hearing aids in maintaining strong family connections and social engagement. Auditdata Solutions ## Raising Awareness, **Improving Lives** As a leading provider of audiology solutions, we see it as our responsibility to raise awareness about the consequences of undetected hearing loss, help guide individuals to take the initial steps toward detection and treatment, and advise hearing care professionals on how to provide the best care experience.  Contact Us Solid ## Other **Personal Stories** You Might Enjoy Small ## Rikke's Story  ## Anna's Story  ## Glenn's Story   ## Lori’s Hearing Journey: “I Don’t Want to Miss Out On The Jokes and Conversations With My Children” --- # A Teen's Cochlear Implant Journey: Lydia's Hearing Story > Lydia Zungy-Quinn, a music-loving 19-year-old college student, had learned to live with her hearing loss. She sat up front in her classrooms, read lips and body language, and turned the volume up on her music and TV. But before she went to college, she saw a new audiologist, got a cochlear implant, and improved her hearing significantly. This is her story. # One Music-loving Teen’s Hearing Loss Journey & **How a Cochlear Implant Changed Her Life** When you first meet 19-year-old Lydia, her cochlear implant isn’t the first thing you notice about her. Her most noticeable traits are that she’s sweet, bubbly, adorable, and obsessed with pop superstar Taylor Swift. But **Lydia has had problems with her ears since she was a baby**, resulting in hearing loss.  ## **How** It All Began Starting **when she was an infant, Lydia had many ear infections**. She was at the doctor constantly, and had tubes put in both ears multiple times as a young child. When she was 18 months old, she woke up one day with a significant amount of mucus coming out of her left ear. Her mother took her to the pediatrician, who found that the mucus had corroded her left eardrum and sent her to an ENT. **The ENT confirmed that her eardrum was damaged and that she did, in fact, have hearing loss in her left ear.** When she was in kindergarten – **at age five** – she had surgery where the ENT tried to rebuild her left eardrum with a “fat patch,” where they took a piece of fat from her neck and used it to fill her eardrum, **plus the ENT put in a prosthetic bone**. This solution worked well for a while, but then **she had a cyst grow in her left ear**, which the ENT removed. Her ENT told her family that when a cyst like that grows, **there’s a 20% chance it will grow back.**  **At age 10, the ENT had to replace the prosthetic bone** with a larger prosthetic since she had outgrown the first one. He also had to remove another cyst. While Lydia had hearing loss in her left ear as a child, she adapted well to it at a young age, even without hearing aids. She attended a small school in a small town in New Hampshire, in the United States, and they happily made accommodations for her. **Her teachers let her sit at the front of the classroom so she could hear better.** When she asked to sit on the left side of the classroom – since her right ear had better hearing – the teachers moved her seat accordingly. Lydia got through elementary, middle, and high school this way, sitting in a certain location in each classroom so she could hear the teachers. But, throughout her school years, she faced challenges associated with her hearing loss. The hardest part is that I’d miss certain words, it was hard for me to hear conversations in the loud lunchroom. I’d have to really try and focus on hearing what people were saying, but the background noise in busy places made it harder. I learned to try and read lips and watch people’s facial expressions. I’d watch their hand gestures to try and understand what they were saying. Lydia  ## The **Additional Challenges** of COVID The COVID-19 pandemic hit when Lydia was in high school, and this crisis added new challenges for her. *“**The pandemic was especially hard for me with people wearing masks**. **It made it harder for me to hear and impossible for me to read lips,”*** Lydia remembered.***“And we had plexiglass in between the desks in our classrooms, which muffled sounds even more, making it even harder for me to hear. I’d come home from school and take naps every day because I was just so exhausted from the additional effort and stress of it all.”*** Compounding these issues, **Lydia had another cyst growing in her left ear** during the pandemic. She didn’t realize it at the time, but the cyst was damaging her hearing even more. During the spring of 2021, which was my junior year of high school, my left ear felt muffled or like it was clogged. I had noticeable hearing loss in that ear. My old ENT retired, and it took a while to find someone who could see me. Lydia  ## A **New Audiologist** and a New Approach Lydia went to **a new audiologist and a new ENT to treat these new symptoms.** The new ENT tried cleaning out the ear, which had a lot of buildup. Then, she decided to do a CT scan to determine whether there was another issue causing the hearing loss and found the cyst. The ENT recommended surgery to remove the cyst and to try and build back the eardrum, which had regressed since her previous surgery more than a decade prior. **The ENT successfully removed the cyst, but the eardrum repair didn’t go as well**. The practitioner took a flap of cartilage to try and build back the eardrum, but **the procedure didn’t work because Lydia’s body rejected the flap.** **** Meanwhile, Lydia was preparing to go to college, and was nervous about how she’d navigate huge lectures and other university-level classes with her hearing loss. While her small town elementary, middle, and high school teachers had been extremely accommodating, she worried that her college professors might not be. She was concerned that she might not get to choose her optimal seating location in large lecture halls, and that she wouldn’t be able to ask her professors to repeat themselves if she didn’t hear something in class. So, she started thinking seriously about getting hearing aids and working with her new audiologist, who suggested a cochlear implant for her left ear. In March 2022, when **she turned 18, she had surgery to get the implant under her skin**. A month later, she got the device, an [Osia 2](https://www.cochlear.com/us/en/home/products-and-accessories/cochlear-osia-system?gclid=Cj0KCQjwpPKiBhDvARIsACn-gzDOLSzorpTg16cGxM_OnhX9mnbT0N2BIQqTNRE09pJ5eUEIimfdVBsaAv_SEALw_wcB), which just required a simple visit with her audiologist, where the device was activated. **This was the first time in Lydia’s life that she was trying a hearing device.** **** **“Once I got the hearing aid, I was so overwhelmed by the noises, I had to take it off,”** Lydia said. **“I didn’t like it at first. I had to gradually turn it up, and it took me two months to get used to it.”** **** I was adverse to getting the cochlear implant and I didn’t want it at first. I didn’t want people to see it. I think I would have been fine with it in high school because I had known those people my whole life. But now, I was getting ready to start college and I was meeting new people. I was nervous. When I put my hair in a ponytail, I’d start crying because I couldn’t hide the device the way I wanted to. I felt like everyone could see it. There’s a long metal part that was put in during surgery, and then a little black part that just sticks to the outside of my head. Lydia  She said a few people on her college campus, the University of New Hampshire, have asked her about the device, but it’s been in a curious – not mean – way. She said that no one has made fun of it, as she had initially feared. **“Now, I don’t have to worry about where I sit in my college classes. I can hear well from wherever I sit in the room, which is nice,”** Lydia added. Looking back, Lydia said she didn’t realize how much her hearing loss impacted her life as she was growing up. I used to turn the TV volume up so loud, but I didn’t even realize how loud it was. My mom or my sisters would comment on the volume all the time. Or I’d be listening to music and have the volume turned all the way up so I could hear it. Lydia  When she had her hearing examination with her new audiologist in high school, her left ear showed a moderately severe hearing loss, and the new practitioner thought she’d be a great candidate for a cochlear implant. **Currently, Lydia’s right ear is mostly in the normal range**, except for higher frequencies, so she doesn’t have a hearing aid in that ear, but her audiologist predicts she will need one eventually. ## Lydia’s **Customer Journey** **** Lydia loves her current audiologist, and thinks the audiology profession is fascinating. In fact, **Lydia is studying to become an audiologis**t herself! She said her current audiologist is enthusiastic and knowledgeable, especially about cochlear implants, which is her specialty. While it can take a month or two to get an appointment with this new audiologist because she’s so popular and highly specialized in cochlear implants, if Lydia has an emergency, the clinic gets her in right away. When I recently had problems with static in my device, my audiologist saw me over her lunch break to try and figure out the problem. If I need help – like a setting isn’t working – she’ll work me in. She understands that it’s frustrating if there’s interference or something’s messed up. I really like her willingness to explain things in a way that I understand. Lydia  The staff at her current practice does a good job communicating with her, sending appointment reminders by text, for instance. They also follow up after each surgery to check on her. Lydia said if she could change one thing about her current audiology practice, it would be to have them follow up with her more after appointments to see how her device is working in the real world. Since she’s had some issues with static and interference, it would be helpful to talk to someone to troubleshoot without having to come back in for an emergency appointment. Lydia’s concerns were more focused on her former childhood audiologist, who she said was less enthusiastic, and didn’t do anything to make her visits fun or reassuring. **“It was just boring beeps sitting in a dark room with a bland audiologist when I was a child,”** Lydia said, adding that the practitioner and staff were never engaging and never tried to make the experience more interesting or entertaining for her. Now, she understands that audiology clinics have more engaging sounds, like Paw Patrol, to make hearing screenings more fun for kids, which she thinks is a huge improvement over what she experienced in her youth. ## Reducing **The Stigma of Hearing Aids**  Lydia believes there’s a[stigma around needing to wear hearing aids](https://www.auditdata.com/insights/blog/unveiling-the-age-bias-adding-diversity-in-hearing-aid-advertisements/ "Unveiling the Age Bias & Adding Diversity in Hearing Aid Advertisements") that’s different than needing to wear glasses. **“When people see someone wearing hearing aids, they might assume the person is deaf. They might think they have a learning disability or a speech impediment. This isn’t talked about much in the media, so many people don’t really understand it,”** Lydia said. **“Vision can be easily fixed with glasses. Hearing – especially with cochlear implants – is more complex, involving surgery.”** **** Lydia said that it’s possible that the hearing industry contributes to the stigma around hearing aids. For instance, her audiologist emphasized the “small size” of her device, saying that Lydia could hide it behind ear so no one could see it. “I was happy to hear that, though. **As a young woman, I didn’t want it to be seen. I felt the stigma**,” she admitted. “They have different color pieces for the cochlear implant that blend in with your hair – black, brown, gray. They don’t offer colors like pink to stand out as an accessory.” I was happy to hear that, though. As a young woman, I didn’t want it to be seen. I felt the stigma. They have different color pieces for the cochlear implant that blend in with your hair – black, brown, and gray. They don’t offer colors like pink to stand out as an accessory. Lydia  ## The Upsides of **Her Hearing Device** **** As a young woman who loves music, she loves having the ability to stream music directly to her cochlear implant. **“I can stream music directly to my device and no one knows I’m doing it,”** Lydia said, smiling. **“And I can get new devices with upgraded technology. I want one with a microphone so I can talk directly into it when I’m on the phone.”** **** She also enjoys having different settings on her hearing aid, so she can adjust accordingly if she’s outside, in a noisy restaurant, etc. Her hearing aid is quick and easy to adjust, using a button on her phone’s lock screen or via an app on her phone. After navigating her hearing health journey for her entire life, she offers solid advice to others who suspect they might have hearing loss: **“Go get a hearing test. Figure it out,”** she said. **“If you have hearing loss, get a hearing aid. I knew I’d get one eventually, so why put it off. It’s so worth it. I don’t want to worry about missing things anymore. I don’t miss out on lectures. It’s easier to hear in the dining hall. I’m glad I finally got it.”** ## Lydia's Story Shows the **Importance of Personalized Care** Lydia's hearing issues began in infancy, characterized by frequent ear infections and subsequent surgeries to address eardrum and middle ear damage. This underscores the importance of early detection of hearing issues, prompt intervention, and the necessity for ongoing monitoring throughout a patient's development. **Adaptation and Accommodation**: Despite her hearing loss, Lydia adapted without hearing aids for much of her life, aided by accommodations at school, such as preferential seating. This highlights the need for audiologists to work closely with educators and parents to implement practical accommodations that can significantly improve the educational experience for children with hearing impairments. **Innovation and Technology Acceptance**: The transition to a cochlear implant was challenging for Lydia, requiring time to adjust to new auditory inputs. This emphasizes the importance of patient support and education during the adaptation phase to new devices. **Future Needs and Long-Term Planning**: Even though Lydia's current hearing aid addresses her needs, her audiologist anticipates the future requirement for additional aids. This forward-looking approach ensures that long-term hearing health is considered and planned for, demonstrating the importance of ongoing assessment and adaptation of care strategies. Auditdata Solutions ## Raising Awareness, **Improving Lives** As a leading provider of audiology solutions, we see it as our responsibility to raise awareness about the consequences of undetected hearing loss, help guide individuals to take the initial steps toward detection and treatment, and advise hearing care professionals on how to provide the best care experience.  Contact Us Solid  ## One Music-Loving Teen’s Hearing Loss Journey & How a Cochlear Implant Changed Her Life --- # A Businesswoman's Frustrating Hearing Care Experience - Auditdata > This is a story about Rikke, a busy, energetic, professional 56-year-old woman, whose hearing loss is negatively impacting her life – particularly her professional endeavors. # Spotlighting a Businesswoman's **Frustrating Hearing Care Experience** **** This is a story about Rikke, a busy, energetic, professional 56-year-old woman, whose hearing loss is negatively impacting her life – particularly her professional endeavors.  Solid ## "I thought that **hearing loss was the worst thing** I could have" rikke Center Middle Solid As the Vice President of Sales and Marketing for a MedTech company, Rikke's hearing loss **affected her ability to communicate effectively**, both internally, leading her team, and externally, working with customers. She had trouble hearing conversations in meetings and during customer dinners at loud, crowded restaurants. As many people can relate, she was growing increasingly frustrated because **she was missing key pieces of conversations**, which underscored the importance of finding a solution for her hearing loss. Unfortunately, her hearing care journey was frustrating. Therefore, she still doesn’t have a solution for her hearing loss. Let’s explore her journey and talk about the importance of patient-centered care. ## **Proper Communication is Essential** in Rikke’s Profession “About six years ago – right around the time that I turned 50 – my husband started to notice that I missed things that he had said the first time. I’d say ‘what?’ and ‘huh?’ a lot. And **I was turning the TV volume on a little louder**. My husband was always saying that the TV was too loud,” Rikke explained. “Since I have a family history of hearing loss, he got suspicious that I had a hearing loss, too.” In Rikke's job, **proper communication is essential**. “Crowded restaurants were a problem and it started irritating me that I couldn’t hear conversations well. In restaurants with customers or colleagues, I was guessing a lot of the words they were saying, especially when they were talking in a different language. It was difficult for me,” she continued. Rikke said she was initially **reluctant to get her hearing checked**. “I was nervous at first. When I was younger, I’d have my annual check at the eye doctor, and I was never worried about getting glasses. **If you had glasses, you were a clever girl!** You could read a lot and become more clever." But **I thought that hearing loss was the worst thing I could have**,” Rikke explained. It was embarrassing. You don’t want to lose your hearing – definitely not. When I was young, hearing aids were big and clumsy. I’d be sitting at dinner with my grandfather, and his hearing aids made funny noises. I knew I didn’t want that. Rikke  ## **The Clinic’s Inconvenient Hours** Didn't Seem to Cater To Professionals  One of Rikke’s family members works in the audiology field and encouraged her to go to a hearing clinic for a screening. Around the same time, Rikke saw an ad for a small hearing aid on social media, which helped her realize that the **hearing devices have improved and evolved from her grandfather’s old, clumsy, loud model**. “I saw something on social media looking for volunteers to test a small hearing aid and I thought, I could do that. If that’s the one I could use, I could live with that,” Rikke said. But, once she decided to see an audiologist, it wasn’t easy for her to book her initial appointment. I work, and the clinic near me was only open during short, inconvenient hours, from 10 am to 1 pm. Obviously, most of their customers had a different lifestyle than me and weren’t professionals. I had to wait five weeks for my first appointment, and then I had to take time off from work to see the audiologist, which wasn’t convenient. Rikke  ## **Rikke’s Lifestyle** and Specific Hearing Needs When Rikke first went to her local hearing clinic, no one asked her for details about her lifestyle, daily routine, social activities, personal preferences, or information about how her hearing impacted her life. By understanding her lifestyle – and the contexts in which she struggles with her hearing – it would have been easier and more accurate to tailor the hearing care experience to her specific needs. For instance, she takes the train to work every day, and she often travels by plane for business trips. She sits in 5-8 online meetings per day, connecting her headphones to her laptop or smartphone for a large portion of each day. She also exercises frequently and enjoys doing yoga. She has been feeling discouraged that she can’t hear conversations during restaurant meals and work meetings, particularly in crowded venues with background noise. ## Barriers For **Hearing Aids vs. Glasses** ****  Rikke expressed frustration that there are certain barriers – like needing a referral – to get hearing aids that aren’t necessary when getting glasses. “It feels like a difficult process with a lot of steps to get hearing aids,” Rikke said. “I know I need the hearing aids, but it should be easier than it is to get them. It feels overwhelming to get started. I need to go to the physician to get the referral, then I need to get an appointment to see the audiologist, and before you know it, three months have passed.” Rikke feels like there’s a stigma around needing to wear hearing aids that’s different than needing to wear glasses. “If you can’t hear, you will not reply to other people’s questions. You might get a conversation wrong or pick up the wrong word." Rikke explained. There are words that I can’t hear. I can’t hear some sounds. It can sound like people are saying one thing, but they’re actually saying something else. So, you become the ‘stupid one’ that doesn’t get it. If you don’t have glasses, you can’t see, but you don’t necessarily seem stupid. More people wear glasses. It’s more widely accepted. People say things like, ‘Oh, you’re too young to wear hearing aids.’ But no one ever tells someone they’re too young to wear glasses. Rikke  Rikke also explained that when it’s time to get new glasses, she can **spontaneously go into an optical shop without an appointment**, which is not the case with hearing aids. The sales associates make it feel fun to shop for glasses, like shopping for an accessory, helping her find modern, smart frames that look good on her. On the other hand, **the staff at the hearing clinic emphasized how the hearing aids were so small** that no one would notice that she was wearing them. **“When I went to the hearing clinic, they made it seem shameful that I needed to wear hearing aids,”** Rikke remembered, saying that the experience wasn’t fun or pleasant at all. Another challenge around having hearing aids was the small size of the batteries, according to Rikke. “When I get older, and my fingers can’t do fine motor skills as easily, it will be harder for me to change the hearing aid batteries,” Rikke explained. **“I was surprised that I had to change the batteries as often as I had to when I had the hearing aids**. The batteries only lasted for two days. It was a really short amount of time since I used it on my iPhone so much for work calls.” She explained that since she’s a professional woman who participates in multiple online meetings per day, she’s on her phone constantly. But since **the staff at the audiology clinic didn’t ask her questions about her lifestyle**, profession, or about how she’d use her hearing aids each day, they didn’t know how frequently she’d need to use her devices – and how quickly the batteries would run out. Therefore, they should have recommended a rechargeable battery for her situation, but they didn’t. The rechargeable battery is more expensive but that doesn’t matter to me. They shouldn’t have assumed anything about the price. They should have asked what matters the most to me. I’d take the rechargeable battery option next time. Rikke  ## A Solution That Felt **“Unbalanced”** **** When she finally had her hearing screening a year and a half ago, she said her hearing loss in her left ear was “quite bad,” and her right ear was not as bad. The audiologist recommended **a hearing aid for her left ear only**. The audiologist did not recommend the small device that Rikke had seen on social media, and instead recommended a product that was a little bit bigger and sat on the back of the ear. This one was more visible, and not like the one that went inside the ear and couldn’t be seen. The audiologist didn’t explain why he gave her this one particular device instead of another, nor did he outline the benefits of the device he gave her. “I tested the hearing aid for a month and decided not to keep it. **I felt like I didn’t get the best use out of it because I didn’t get it in both ears.** I felt like it was unbalanced to only have it in one ear. It felt irritating,” Rikke explained. “I could listen to my phone with my hearing aid in my left ear, but it was weird to listen to the phone with only one ear. I didn’t like it. It felt like only half a solution.” After a month, I stopped using it and returned it to the hearing clinic. I didn’t stop using it because it was too loud. I just didn’t see the advantages of it. It wasn’t really a solution on the phone or on Teams meetings because it didn’t work for both ears. It was awkward. Rikke  She thinks her audiologist ultimately didn’t want to give her two hearing aids because of the cost, but she never asked about her budget or her expectations. But cost wasn’t the most important factor in her hearing aid decision, and she would have willingly paid more money for a complete, satisfying solution to her hearing loss. ## Living With **Her Hearing Loss**  “When I went to return my hearing aid, they just took it back. They didn’t try to solve the problem, ask questions, or work with me. They just accepted that I made my choice and that was it. **I wish they had tried to work with me to problem solve,**” Rikke said. “I’m in sales, and if my salespeople came back and said the customer just returned this product, but my team didn’t ask any questions or try to solve the customer’s problems, or try to sell them a different solution, I’d say they weren’t doing their job. They’d better start selling and do their work. When things become a little difficult, the sales team must show the value of the solutions you offer,” Rikke explained. “The clinic that I went to, and where I returned my hearing aids, wasn’t the right place for me. I left there with the feeling that they couldn’t help me solve my hearing loss.” Since returning her hearing aid a year and a half ago, Rikke has lived with her hearing loss without any hearing aid. Rikke was, understandably, disappointed by her first experience at a hearing clinic. “Their hours were so short and inconvenient, and **I felt like I didn’t fit into the world of hearing aids because of these circumstances**. I was really concerned about the hearing aid return and the audiologist’s lack of concern and unwillingness to find the right solution for me. Did I even test the right product? Are there other products in the market that would have been a better solution for me?” Rikke said. ## **Patient-Centered Care** Is Essential Rikke’s experience highlights the importance of patient-centered care. **Each patient is a** ***person* – with their own preferences, expectations, needs, and wants.** After all, hearing aids do the patient no good if they won’t wear them. Be sure to ask the patient smart, thoughtful questions. Do they work? How do they spend their days? What do they love to do? Where do they struggle to hear? What are their expectations around a hearing aid? What’s their budget comfort zone? How often are they on online calls or meetings? What are their concerns around hearing aids? It's so important for hearing professionals to consider each patient's lifestyle, budget, and expectations when recommending hearing aids. Hopefully, this story has demonstrated the importance of taking a holistic approach to hearing care and ensuring that the solutions align with each patient's individual needs and goals. solutions ## How Could Rikke's **Experience Have Been Better?**  Rikke's journey toward finding the right hearing aids was fraught with obstacles that could have been mitigated with more thoughtful, patient-centric care. Here are several ways her experience could have been significantly improved: 1. **Extended Clinic Hours:** One of the primary barriers Rikke faced was the clinic's limited opening hours, which did not accommodate her busy work schedule. [Offering extended hours during weekdays](https://www.auditdata.com/insights/blog/hearing-care-flexibility-key-to-success/ "A hearing clinic’s flexibility is a key to success"), perhaps early mornings or evenings, along with availability on Saturdays, could have provided her the flexibility she needed to attend appointments without the added stress of taking time off work. 2. **Lifestyle Questionnaires:** The initial consultation failed to capture Rikke's specific needs and lifestyle, leading to recommendations that did not fully address her challenges. Implementing thorough lifestyle questionnaires, such as the [Client-Oriented Scale of Improvement (COSI)](https://www.auditdata.com/features/surveys/ "Surveys"), would allow audiologists to understand their patients' daily activities, environments, and specific hearing situations. This knowledge is crucial for recommending personalized care solutions that align with each patient's unique lifestyle and needs. 3. **[Proper Hearing Aid Onboarding](https://www.auditdata.com/insights/blog/what-do-your-hearing-aid-users-need/ "What Do Your Hearing Aid Users Need?"):** Rikke's onboarding experience with her hearing aids was not ideal. A comprehensive onboarding process, including detailed explanations of how to use the hearing aids, maintenance tips, and troubleshooting common issues, would have empowered her to make the most of her devices. Additionally, discussing the advantages of different types of hearing aids, including those with rechargeable batteries suitable for her active, tech-engaged lifestyle, would have made a significant difference in her satisfaction and ongoing usage. 4. **[Open Dialogue and Follow-ups](https://www.auditdata.com/insights/guides/how-to-successfully-follow-up-with-patients-through-recall-programs/ "How to Successfully Follow Up with Patients Through Recall Programs"):** The lack of follow-up after Rikke decided to return her hearing aid was a missed opportunity for the clinic to understand her dissatisfaction and offer alternative solutions. A more proactive approach, including scheduled follow-ups and open lines of communication, would ensure that any concerns are addressed promptly and patients feel supported throughout their hearing care journey. \*\*Since this interview, Rikke visited a different hearing clinic and **has become a happy user of two hearing aids**, enhancing her communication both personally and professionally. **Stay tuned as we continue to follow Rikke's hearing journey.**  ## Spotlighting a Businesswoman's Frustrating Hearing Care Experience --- # Audiology Podcasts - Hearing Care of Tomorrow - Auditdata > Listen to our podcast series "Hearing Care of Tomorrow." Please subscribe below and we'll make sure to notify you when it has been released. Podcast ### Listen to our podcast series "Hearing Care of Tomorrow" Despite many changes going on around us, our industry is reacting rather slowly to changes and not benefiting from the new opportunities. Do you want to follow the podcast series and get notified when the next episode is released? Please subscribe below and we'll make sure to notify you when it has been released. You can unsubscribe anytime. # **Subscribe to Our Newsletter** If you are interested in getting tips, updates on products and software releases, market trends, company announcements, invitations for events and webinars via email, sign up for Auditdata Newsletters here. --- # Pre-Clinic Audiology Insights – Screening, Leads & Awareness | Auditdata > Explore guides and resources on hearing screening, lead generation, no-show reduction, and raising hearing loss awareness to grow your audiology practice. Pre-Clinic Insights It takes **seven years** from detection before a person seeks the necessary treatment. Auditdata aims to close that gap by raising awareness of hearing impairment and providing the tools to facilitate smooth and accurate screenings. With an easy-to-use iPad-based self-screening experience, hearing care professionals can easily qualify and onboard patients with minimal effort and costs. A seamless journey from booking to fitting, Auditdata helps manage appointments and optimize resources from the beginning. Center Middle  Raising Awareness & Ending The Stigma  A Beginner's Guide To Gain And Pre-Qualify Leads Download Free Guide Solid Text Explore our Other Insights for The**Hearing Care Journey Stages** Small ## In-Clinic ## Aftercare ## All Insights # **Subscribe to Our Newsletter** If you are interested in getting tips, updates on products and software releases, market trends, company announcements, invitations for events and webinars via email, sign up for Auditdata Newsletters here. **Explore Everything:** All Our Pre-Clinic Insights Gathered in One Spot! Dive deep into comprehensive knowledge, curated for your convenience. Scroll and click load more to see all. --- # Videos Videos ### Explore and get inspired by our latest audiology insights Lorem ipsum dolor sit amet, molestie in, orci justo nec lectus convallis nascetur, placerat pretium nunc per tristique non, in sed nulla tincidunt tempor molestie ut. --- # Informative Audiology Webinars - Auditdata > Find upcoming and recent webinars on the hearing care industry and products from Auditdata, the leader in the hearing care industry. Webinar Recording # **Care Under Pressure**: The State of the Audiology Workforce Center Middle Solid more Auditdata Webinars ### Explore Expert Insights: Join Our Webinars Find the upcoming and latest webinars on the hearing care industry and products. ## **Don't Miss Out** On the Next Webinar Sign up now to receive updates on our upcoming webinars and never miss a chance to learn and grow with us. --- # Adding & Customizing Workflows - Auditdata Webinar > Join us for an education-oriented webinar designed to both navigate, add and customize workflows within your hearing care diagnostics software to improve clinical outcomes, streamline processes, and ensure treatment consistency. Webinar Here's What **You'll Learn** in This Webinar: - Discussion on the benefits of workflow customization - Step-by-step demonstration of adding and customizing workflows - Overview of best-practice workflows for improving clinical quality & consistency - Examples of custom workflow solutions for specific clinical challenges ## **Meet the Speaker**, Erin Romaine Erin is our Customer Success Specialist with over 7 years of experience in the audiology field. Erin is passionate about blending her expertise with innovative technology to drive success for both patients and professionals across the hearing care industry. She holds a **Bachelor’s degree in Audiology and Speech Language Sciences and is Board-Certified as a Hearing Instrument Specialist**.  ## **Don't Miss Out** On the Next Webinar Sign up now to receive updates on our upcoming webinars and never miss a chance to learn and grow with us.  ## Adding & Customizing Workflows: Enhancing Treatment Consistency and Standardizing Patient Care Experiences --- # Audiology Workforce Shortage: Live Webinar | Auditdata > Explore the data behind the audiology workforce shortage, clinician burnout, and rising hearing care demand. Watch Webinar Recording # **Care Under Pressure**: # The State of the Audiology Workforce Demand for hearing care is surging. The workforce can't keep up. In the U.S. alone, 75% of counties face hearing care shortages, and aging baby boomers are driving more demand for hearing care services. Center Middle Solid Watch Webinar Recording ## Here's **What You'll Learn** in This Webinar In this session, we cut through the headlines and look at the real data behind the audiologist shortage and the quieter crisis underneath it: clinician burnout and the erosion of time that fuels it. We'll cover relevant research from the field as well as Auditdata's industry pulse-check. - **The Data:** We surveyed hearing care professionals across our network on workforce pressure, administrative burden, and burnout. We share what came back, including the findings we did not expect. Alongside it, the latest published workforce research. - **Panel Discussion:** Diverse audiology expert panel who have spent their careers close to hearing care. We'll discuss how serious the shortage really is, **** how clinics can pull right now to ease the pressure, **** and where the profession goes from here. Solid recording ## **Meet the Panelists** Medium University of Oklahoma ## Amyn M. Amlani, PhD  ShapeConnect ## Brian Zielinski  Auditdata ## Megan Haley  Auditdata ## Ida Lindström-Honkanen  ## Don't Miss Out On the **Latest Insights On Audiology** Sign up for Auditdata's Newsletter and stay up to date with the latest insights in audiology, Center Middle  ## Care Under Pressure: The State of the Audiology Workforce --- # Data Migration Doesn't Have To Be Scary > Switch Systems, Not Stress: A Checklist for Migrating Your Clinic's Data. Join us on April 15th for the 30-minute webinar, and we'll walk you through exactly how clinic networks switch systems, without losing a single record, without unexpected downtime, and without leaving your staff behind. Webinar # **Data Migration Doesn't Have To Be Scary:** **Here Is Our Approach** Data migration doesn't fail because of the technology. It fails because of the process. Center Bottom ## Here's What **You'll Learn** in This Webinar With the right process and the right partner, data migration is predictable, safe, and far less painful than you might think. We'll walk you through exactly how clinic networks switch systems, without losing a single record, without unexpected downtime, and without leaving your staff behind. - Why data migration feels risky and how to eliminate those risks - The step-by-step migration process at Auditdata - How to ensure zero data is lost across clinical, scheduling, and financial records Solid recording ## **Meet Your Hosts** Medium ## Danilo Jimenez  ## Ida Lindström  **Get Started with Manage** Center Middle  ## Data Migration Doesn't Have to Be Scary: Here Is Our Approach --- # Discover the Optimal Clinical Operations Solution with Auditdata Measure > This webinar is to learn about the new line of features offered by Primus, designed to help clinic owners easily run their clinical operations. Get an in-depth understanding of all the features that make Primus unique from other hearing aid fitting solutions.  Webinar
Watch this webinar about clinical operations with Primus.
Patient & Clinical Management
| Feature | Manage |
|---|---|
| Fast & Powerful Patient Search | ✔ |
| Patient Summary Dashboard | ✔ |
| Clinical Notes & Documentation | ✔ |
| Hearing Instrument Tracking | ✔ |
| Document Storage & Attachments Categorization and tagging. Unlimited document storage. | ✔ |
| Outcome Tracking | ✔ |
| Multi-Location Patient Access | ✔ |
| E-Signature for All Clinical Templates | ✔ |
| Custom Surveys and Questionnaires Designer Signature field supported | ✔ |
| Standardized Care Workflows | ✔ |
| Hearing Aid Trials / Demo Traceable hearing aid trials/demos for clinic inventory management | ✔ |
| Task Management | ✔ |
| CPT and ICD-10 Code Management | ✔ |
| Custom Clinical Templates Fully customizable templates; dynamic auto-populating fields configurable based on clinic needs. | ◐ |
Scheduling & Patient Engagement
| Feature | Manage |
|---|---|
| Configurable Scheduler Settings | ✔ |
| Multi-Provider Calendar | ✔ |
| Recurring Appointments | ✔ |
| Online Appointment Booking | ✔ |
| Communication Log Manual or automated via supported integrations | ✔ |
| SMS Appointment Notifications Reliable SMS workflows available via supported integrations | ◐ |
| Emailing / Faxing Available via supported integrations | ◐ |
| Fax Center Available via supported integrations | ◐ |
| Email Appointment Reminders Available via supported integrations | ◐ |
| Marketing Tools & Automation Nurturing campaigns available via supported integrations | ◐ |
| Two-Way SMS Patient Communication | ✖ |
| Mobile Calendar App | ✖ |
Billing & Insurance
| Feature | Manage |
|---|---|
| Private-Pay Sales | ✔ |
| Fast-Track Sales OTC Consumables, Accessories, etc. | ✔ |
| Manual Claim Creation Print and process CMS 1500 externally (no additional cost) | ✔ |
| Clearinghouse Electronic Submission via Waystar* Electronic Claim Submission (837P). ERA Posting via 835 remittance files coming soon. *Separate subscription required. | ✔ |
| Digital Cash Box | ✔ |
| Journal Export (IIF/CSV) Export compatible with QuickBooks Desktop & Online | ✔ |
| Payment Tracking | ✔ |
| Partial Payments | ✔ |
| Avalara Tax Automated sales tax calculation and address validation included (state-compliant scalability). | ✔ |
Reporting & Business Intelligence
| Feature | Manage |
|---|---|
| Financial Reporting | ✔ |
| Revenue Reports | ✔ |
| Multi-Location Reporting | ✔ |
| Performance Tracking | ✔ |
| Marketing Campaign Tracking | ✔ |
| Advanced Reporting Supported via data warehouse integrations and/or API | ◐ |
Integrations & Ecosystem
| Feature | Manage |
|---|---|
| Noah Integration (Online & Offline) Supported via Auditdata Bridge | ✔ |
| Auditdata Hardware Integration | ✔ |
| 3rd Party Integrations Enables connection to Zapier, Twilio and more. | ✔ |
| Open API | ✔ |
Compliance & Localization
| Feature | Manage |
|---|---|
| ISO 27001 Certified | ✔ |
| HIPAA Compliance | ✔ |
| Role-Based Permissions | ✔ |
| Audit Logs | ✔ |
Standard Support Package
| Feature | Manage |
|---|---|
| Help Center Access | ✔ |
| Technical Support (Email, Phone, Remote) | ✔ |
| Onboarding (8 hours) | ✔ |
| 2 Weeks Hypercare Post Go-Live | ✔ |
Dal 1992, offriamo soluzioni complete su misura per l'audiologia pubblica e privata. info@auditdata.com Wildersgade 10B
1408, Copenhagen
Denmark ©Auditdata 2024. Tutti i diritti riservati. --- # Main footer  Audiology is part of our DNA
Since 1992, we have delivered complete solutions tailored to both public and private audiology.
info@auditdata.com
Wildersgade 10B1408, Copenhagen
Denmark ©Auditdata 2026. All rights reserved. --- # Spanish footer  La audiología forma parte de nuestro ADN
Since 1992, Desde 1992, proporcionamos soluciones de audiología integrales, destinadas tanto al ámbito público como privado. info@auditdata.com Wildersgade 10B
1408, Copenhagen
Denmark ©Auditdata 2024. Reservados todos los derechos. --- # Menu  **Meet Our New** [**AI-Powered Notes Assistant**](https://www.auditdata.com/features/ai-powered-notes-assistant/ "AI-Powered Notes Assistant") --- # Other Solutions Other Solutions --- # Col 1 --- # Other Solutions Our connected audiological solutions integrate effortlessly to support your entire hearing care workflow. --- # Col 2 --- # Insights & BI Analytics Discover  --- # Discover --- # Portfolio of Audiological Equipment Measure  --- # Product Support --- # Measure --- # Tablet Hearing Screener Engage  --- # Engage --- # Product Support --- # Features Features --- # Col Right --- # Features Overview Learn more about the features that will empower your clinics and elevate hearing care --- # Online Booking Now Available  New --- # CONTROL & SCALE --- # CORE OPERATIONS --- # Pricing --- # Resources Resources --- # Col 1 --- # Resources Expert insights, guides, and learning resources designed to help you provide best care experiences. --- # Insights --- # Col 3 --- # Reliable Hearing Screening  Webinar Recording --- # Explore All Insights We are dedicated to provide up-to-date, comprehensive insights in hearing care to ensure you can deliver best care experiences to your patients. --- # Product Support For Manage --- # Who We Help Who We Help --- # --- # BY CLINIC ROLE --- # Col 1 --- # Who We Help We partner with hearing care providers, helping every team and leader deliver consistent, data-driven, high-quality care. --- # RETAIL CLINICS & HOSPITALS --- # Product features --- # Appointment Scheduling calendar --- # Appointment Overview A summary of all your upcoming appointments in one place. --- # Manage Appointments View, edit, and cancel appointments from one centralized location. --- # Configuration of Manage gears --- # Access to User Testing Environment for Configuration and Testing Access a testing environment to configure and test the software. --- # Configuration Guide A guide to help you configure the software product to meet your needs. --- # Configuration Training with Customer Training to help you configure the software to meet your needs. --- # Configure Customized Scheduling Settings We will help you set up additional locations, resources and staff in Manage. --- # Configure Customized Survey We will configure a customized survey with you in your Manage solution. --- # Configure Customized Workflow We will configure a customized workflow with you in your Manage solution. --- # Configure Default Surveys We will set up three different surveys on your Manage solution. The three surveys are the following COSI, Patient Medical History and Consent --- # Custom Release Schedule With the custom release schedule you have more control of new upgrades appliance and more time for user training. --- # Default Configuration Your environment includes default configuration that you will be able to change yourself. --- # Gap Analysis Analysis of the gaps between your current system and the software product. --- # HSP / NHS Reimbursement Configuration This is an optional service we provide to customers in Australia and UK. The cost is billed hourly and depends on your needs. --- # Import Your Product Catalogue We will import your product catalogue based on import templates provided by you. This requires minimum 2 hours of work if the templates are filled out correctly. --- # Production Environment Production is the main environment where all users work. The production environment stores data migrated from a previous system. --- # Project Management A dedicated project manager to help you through the implementation process. --- # Training Environment After Onboarding You may continue using training environment for smooth onboarding of your newcomers. --- # Training Environment You may train your users on demo data while the production environment is being prepared for go-live. --- # Customer Success Engagement Program user --- # Customer Feedback Sessions Organizing feedback sessions to gather insights, suggestions, and concerns directly from you. --- # Feature Usage & Adoption Guiding you on utilizing various new features of Manage, such as workflows and task management. --- # Performance Reviews Conducting periodic reviews to evaluate customer satisfaction, product usage, and overall success metrics. --- # Regular Check-ins with Customer Success Specialist We will provide scheduled interactions with you to assess satisfaction, address concerns, and offer support. --- # Release Walkthroughs Providing you with an overview of new releases or updates to ensure you understand and can utilize new features effectively. --- # Data Import and Conversion Service file-import --- # Import Data From Fitting Wizard Important data from Fitting Wizard according Auditdata import standard format --- # Import Data From Manage 7 or Aurora Important data from Manage 7 or Aurora according Auditdata import standard format --- # Import Data From Other Sources Important data from other Data Sources/Systems according Auditdata import standard format --- # Import Data From Sycle Important data from Sycle according Auditdata import standard format --- # Import Noah Data to Bridge Import your data from Noah System (patient information, journal and audiograms) to our Noah integration, Bridge. --- # See below for all add-ons Below you can compare all add-ons --- # Simple Patient Mapping Easily map your patients in Noah data to your Manage solution. --- # Design features calendar --- # Everything included - --- # Water proofed Iso rating 443433 --- # Enhancements money-bill --- # Noise cancelation Subscription based --- # Equipment code-compare --- # Hearing Tests code-compare --- # Instrument Fitting money-bill --- # Integration Services for Manage code-compare --- # Bridge - Noah Integration With our integration to Noah, you can provide care and access measurement and fitting software regardless of your location or online/offline status. --- # Data warehouse Consolidate and analyze your data efficiently with Manage's Data Warehouse integration. --- # EDI Enable swift and secure Electronic Data Interchange between Manage and other platforms. --- # Facebook Ads Automate lead capture from Facebook Ads straight into Manage for targeted follow-up. --- # Finance Interface - Navision Business Central Navision Business Central: Integrate financial data seamlessly with Navision Business Central for unified business management. --- # Financial Interface - Quickbooks Automate your financial workflows by integrating QuickBooks with Manage for seamless invoicing and payment tracking. --- # Financial Interface - Xero Our integration with the Xero accounting software to streamline financial processes. --- # Google Ads Convert Google Ad clicks into Manage leads automatically for effective customer engagement. --- # Hearing Screener (Auditdata Engage) Our iPad hearing screening service that works with our software product. --- # Hubspot CRM Integrate HubSpot CRM into Manage for effortless data syncing and customer relationship management. --- # Moving from hosted to on-premise Transition smoothly from cloud-based to on-premise solutions without data loss. --- # Noah License A Noah license is required in order for our Bridge Integration to work --- # Online booking API Embed easy appointment scheduling right into your platform with Manage's Online Booking API. --- # Online booking with Ctone Seamlessly merge Ctone's booking solutions into Manage for streamlined appointments. --- # SMS Service Handling via Twilio Our integration with the SMS service providers to automate appointment reminders. --- # Integrations money-bill --- # Finance System Integration with other finance systems to enable seamless data exchange and workflow management. --- # Noah License As a HIMSA member, we are licensed to sell Noah and with our many years of experience, we are uniquely qualified to support the Noah software. --- # Reporting calendar --- # Financial Reporting Generate and view detailed financial reports to track financial performance, identify trends, and make informed decisions. --- # Services magnifying-glass --- # Software user --- # Otoscopy Module x --- # Pure Tone & Speech Module x --- # Speech Mapping Module x --- # Spare Parts brain-circuit --- # Free Field Speaker x --- # Transducers | DD450 x --- # Transducers | Insert Earphone x --- # Support Services for Manage user --- # Email Response Time Our response time for email support requests. --- # Help Center – Knowledge Base - Video Tutorials, Articles and FAQ Our online help center that provides access to articles, tutorials, and frequently asked questions to help you troubleshoot issues on your own. --- # Phone Support Business Hours Our business hours during which you can reach our support team by phone. --- # Training for Manage brain-circuit --- # Access to Free E-Learning Courses Provide new customers with a guide or video that introduces you to the software product, its features, and how to use it. This can help you get started and feel comfortable using the product. --- # Advanced Surveys Training Advanced Surveys Training (Add On) --- # Assigned Local Customer Success Manager You will get an assigned Customer Success Manager specialized in your location. --- # Basic Surveys Training Basic Surveys Training is included --- # Certification Programs Provide certification programs that allow you to showcase your proficiency in using the software. This can serve as a valuable credential for your professional development and boost your credibility. Confirm your newcomers know the system on a sufficient level before using production data. --- # Customize or Transfer E-Learning Modules Customize e-learning materials for your business needs. --- # Customized In-Person Training Program Offer personalized training sessions lasting 1-2 days, tailored to your specific needs and use cases. This can help you customize the software to match your unique requirements and enhance your workflow. --- # Kick-off meeting - Demo Session A meeting to kick off the implementation process and set expectations. --- # Product Training You will get 2 hours of product training in all standard modules of the Manage system --- # Refresher Additional Trainings Offering additional training sessions to refresh your understanding of the product and address any gaps in knowledge or skill. --- # Remote Advanced Training Program Online training to help you become an expert in the software product. --- # Remote Basic Training Program Online training to help you get started with the software product. --- # Warrantee money-bill --- # Insurance claim filling Insurance stuff --- # Shared content --- # Additional Solutions Medium Measure™ ## Audiometer & Software  Engage™ ## Tablet Hearing Screener  Discover™ ## Insights & BI Analytics  --- # All-in-one PMS - Explore all features ## Get more with **Auditdata Manage** Our [multi-location audiology software](https://www.auditdata.com/ "Auditdata.com") for hearing care professionals simplifies practice management, empowering hearing care professionals as they care for others. Medium Solid ## Patient Management New ## AI-Powered Notes ## Guided Activity Workflows ## Billing & Payments ## Insurance & Reimbursements ## Reporting ## Security & Compliance ## Integrations --- # Clinic Department #### BY CLINIC DEPARTMENT ## Audiology Teams ## Excellence Teams ## IT Teams ## Finance Teams ## Executive Teams ## Sales & Marketing ## Customer Experience Teams ## Operations Team --- # Clinic Size #### BY CLINIC SIZE ## 3-10 Clinics ## 11-50 Clinics ## 50+ Enterprise ## Hospitals --- # Compliance logo banner     --- # Customer logos (front) ## Trusted by leading hearing care providers      --- # Demo shared components --- # Body text shared example Body text example text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text - text text text text - text text --- # Guides and cases Medium ## Customer Stories  ## Ebooks & Guides  --- # Hospital - Measure - Demo - CTA banner **Do you want a quote?** Request a quote and get a demo and learn how you can get efficient, measurable data, while your customers get the all-important “Wow!” moments that keep them coming back. Get a Quote Solid --- # Hospital Statistics +650 Hospital based audiology clinics with +6000 users using our software on a daily basis. +30 years of experience with hospitals on improving workflows and treatment outcomes. 95% of all hospital clinics in the Nordics including UK and Ireland use our products. +2.3 million annual hearing clinic visits handled. --- # IT Security form ## Questions? If you have any questions about how we handle information and keep our and your data safe, don’t hesitate to contact our CSO (Chief Security Officer) at securityevent@auditdata.com or fill out the form, and we will get back to you within two working days. --- # Manage Customer Logos            --- # Manage (Retail) Form - RG ## **Award-winning** software to run and grow your **audiology business** Auditdata Manage is a data-driven cloud-based [practice management software](https://www.auditdata.com/audiology-solutions/manage/ "Manage") built with and for hearing care providers. You can run your **business operations, marketing, and clinical tasks while getting complete visibility of the data** you need to make strategic decisions. Don’t just take our word for it. Our [audiology solution](https://www.auditdata.com/audiology-solutions/manage/ "Manage") recently won the **Hearing Technology Innovator Award™,** recognizing our technological innovation and achievement in the hearing industry. --- # Measure - New form RQ ## **Transform Your Audiology Practice Today!** Experience the perfect synergy of cutting-edge hardware and software solutions. Elevate patient care, streamline workflows, and achieve outstanding results. Discover how our innovative solutions can revolutionize your audiology practice and generate leads for your business. Take the first step towards unlocking your practice's full potential by contacting us now. --- # Measure overview _ What do you need? Small ## Hearing Assessments Solution ## Hearing Instrument Fitting Solution ## Clinical and Fleet Reporting ## Services for Clinic Operations --- # Measure - Solutions - Hospital Building blocks to **power** your clinical performance Whether you're doing testing and fitting at your clinic or on the move, you need flexible and connected solutions that make clinical data available to other systems. With seamless integration to Noah and a modular architecture, Auditdata Measure makes it possible to add the specific modules you need, e.g. [video otoscopy](https://www.auditdata.com/audiology-solutions/measure/hearing-assessment/otoscopy/video-otoscope/ "Video otoscope"), REM, speech mapping or others. Medium ## Primus Pro  ## Primus Ice  ## Primus HIT Pro  ## Primus LS Mini  --- # Necessary equipment - hearing test pages **Necessary equipment** Our equipment is run by advanced software that lets you manage and optimize your clinical workflows based on data-driven insights. Medium ## Advanced Audiometer and Fitting Unit  ## Portable Clinical Audiometer  --- # Newsletter component ## Don't Miss Out On **t****he Latest Insights On Audiology** Sign up today to receive exciting updates, tips, and the latest newsletters from Auditdata. --- # Retail - Manage CTA banner **Ready for a personalised demo?** Get a demo and learn how you can get management insight to improve both operations and marketing. Get a personalised demo Solid --- # Retail - Measure - Demo - CTA banner **Request a quote** Enter your contact details, and we'll get back to you with a no-obligation quote. Request a Quote Solid --- # Retail Statistics **+5.000** retail audiology clinics across the world use our software every day. **+50** Countries served incl. US, Canada, UK, Spain, Mexico, Australia, New Zealand, Japan, and many more. **97%** are satisfied with our customer support. **+30** years of experience in retail and hospital audiology software development and audiometry. --- # Taxonomy --- # Content types --- # Article --- # Product --- # Solution --- # Insight types --- # Article --- # Event --- # News --- # Insights Categories --- # Aftercare --- # In-Clinic --- # Pre-Clinic --- # Themes --- # Black text on blue background --- # Theme 2 --- # Theme 3 ---