Auditdata has appointed Anna Aaen as Chief People Officer (CPO). The appointment comes at a time when the company is growing globally and AI is changing the way people work. Both make culture more important than ever – which is why people and organization now have a seat on the executive team.
Anna Aaen has been with Auditdata since 2016. She started as Site Manager of the company's R&D office in Kyiv and has since held several roles with responsibility for operations, people and organizational development – roles that have grown from local to global.
“I look forward to contributing to Auditdata's development as part of the executive team, and to bringing the employee perspective in early when we make decisions. I'm proud of the culture we have built, and I want to keep protecting it as we become an even more global company.”
Culture as a growth driver in a global company
Auditdata develops software for hearing care clinics and operates in markets from North America to Australia. Growth brings greater complexity: employees are spread across many countries and cultures, and most of them work remotely. That places high demands on communication, leadership and collaboration.
“The more countries, cultures and time zones we span, the more important it is that we share a common direction and the same values. Culture doesn't happen by itself in a company that is growing and spread across the world. We have to work on it consciously, every day,” says Anna Aaen.
Auditdata measures its culture continuously. Employee engagement is above 50 as measured by eNPS, and employee turnover is below 15 percent.
A key part of Anna Aaen's role will be to support leaders and strengthen the connections between teams, so that employees experience a shared direction and culture no matter where they are based.
Culture in the age of AI
Anna Aaen also points out that a strong culture matters even more at a time when artificial intelligence is changing the way we work.
“When technology develops this fast, the human foundation becomes decisive. Trust, responsibility and respect are what allow us to embrace new tools and adapt together.”
Anna Aaen highlights trust, respect and integrity as core values in her approach to leadership. She also emphasizes helping employees use and develop their strengths.
“I make an effort to notice what people are good at and support them in moving in that direction in their work. When employees get the chance to use their strengths, the motivation comes from within,” says Anna Aaen.
New faces and international growth
In September, Christoffer Spangenberg took up the role of CEO, having previously served as Chief Commercial Officer and Head of Delivery at Auditdata. With Anna Aaen as CPO, the executive team now has dedicated responsibility for people and organization as the company continues to strengthen its international position.
“As we grow internationally and AI changes our industry, culture is not a soft topic but a prerequisite for success. Anna knows Auditdata from the inside and has built bridges between countries and cultures for many years. With Anna on the executive team, we bring the employee perspective into the big decisions.”
About Auditdata
Auditdata enables hearing care professionals, clinics, and hospitals to dispense the best care for their patients through data-driven software, hardware, and services that improve operational efficiency and enrich the patient-provider relationship. Our team of dedicated professionals spans the globe, with employees in Europe, the United States, Canada, Australia, and more, all united by one common goal: to improve the quality of life by enabling the best care experience for all.
Since 1992, Auditdata has connected the customer journey and provided professionals with the tools and insights needed to enhance treatment at every touchpoint. Whether elevating accuracy in clinical testing or empowering better conversations with patients, Auditdata solutions enable the knowledge and compassion that make the difference across the pre-clinic, in-clinic, and aftercare journey.
More than 430 million people deal with hearing impairment, yet only 20% of affected individuals wear hearing aids. Auditdata aims to close the gap of untreated hearing disabilities by working closely together with hearing care professionals worldwide to improve the care experience for everyone facing hearing impairment, from early detection to aftercare.