In 2016, the investment firm Gro Capital acquired 46% of Auditdata becoming the main shareholder. This marked an important milestone in our company and a shift in strategy focused on maturing Auditdata to deliver cutting-edge software-driven and connected audiology solutions to both public and private sector audiology customers.
Over the last years, Auditdata has repositioned itself to deliver an improved software offering that lets retail customers integrate data captured from audiometric testing and fitting processes with the practice management software that clinics use to run their business including areas such as lead generation and customer retention.
Making data available through closer integration allows for advanced business intelligence and correlated analytics. The result is an unprecedented solution, empowering customers to increase sales, generate new leads, improve efficiency and treatment quality and, ultimately, help people with hearing loss.