As technology impacts the lives of older consumers more and more, marketing methods have changed to keep pace. For example, the expansion of mobile phones has made SMS text messaging an increasingly important tool for healthcare marketers. Marketing authorities estimate that the open rate on SMS marketing is 95%. In comparison, email marketing may only deliver a rate between 10 to 45% dependent on the subject line.
SMS is now an accepted communication channel in clinical situations throughout the healthcare industry. More and more medical professions are using SMS in particular for reminders for appointments.
The approach appears to be working: several studies have shown a roughly 40% increase in attendance rate with the use of SMS. Anything that increases the appointment attendance rate is to be celebrated.
Time is money, and you do not want to waste it waiting on clients that never show up. At the same time, clients do not want to forget an appointment and go through the trouble of rescheduling. SMS communication can be an excellent solution to this problem, once you’ve instituted a system to manage your database of contacts and send the messages.
Auditdata Manage SMS reminder service
Our SMS reminder service reduces time wasted for both your business and your clients. The SMS reminders module integrates seamlessly with our clinic management solution and allows you to customize a mobile text message to be sent up to 10 days before an appointment.
Customizable text messages allow you to deliver a unique message to the customer. You can use those messages as a small but essential part of your customer experience strategy.