Across the globe, we see people working with diverse processes, and a best practice for hearing care is not defined. However, we see pockets of excellence with great potential. Despite many changes around us, our industry often reacts rather slowly to changes and does not take advantage of new opportunities lying in front of them. Our Hearing care of tomorrow site is made to drive change and help hearing professionals achieve the best possible clinical and commercial outcomes. We wish to inspire the industry to improve their businesses and helping more people buy and wear the right hearing aid for them.