Communication strategy in the age of OTC
With the concept of OTC in mind, what operational or inspirational contacts will you make to those customers? A clear communication strategy with those customers is as relevant to your business success as any strategy for dealing with your more traditional hearing aid customers. So, it is essential that you consider what you will do.
At Auditdata we see our mission to investigate the needs of our customers and design features in our system to meet those needs. A part of this process is regularly examining industry-wide practices and asking the question can it be done better?
At Auditdata we have built features within Strato that allow you to create templates for your communications. Those templates can then be used to facilitate emails, SMS messages and mail merge campaigns. Using our powerful filter search feature, you can easily define your target audience and deliver your message at the right time, to the right people.
The customer experience and journey are imperative to continued retention and referral. We believe that our feature set and constant development journey will help you deliver excellent customer experience. If you retain your customer and they provide you with just one new customer, you should see your strategy as a great success.
We hope that our features will help you with that success.