Engineer, techy, unaware
For instance, the title here represents three fields that we can use, the occupation, the psychographic and finally the behavioral. When filtered as such, our database delivers a list of people who are techy inspired engineers who are at the very start of their journey to an understanding of hearing aids and better hearing.
That information allows us to consider clearly what our communication strategy should be. It also allows us to set the tone of voice for that communication strategy. In this way, we can consider the target persona and customise the message to that persona. Personalised marketing messages are far more effective in engendering action than generic words.