Increasingly, people are relying on the Internet to learn more about their hearing needs and providers, so it’s essential for your clinics to have an informative, user-friendly website to attract prospects, engage with customers, and motivate people to act.
The COVID pandemic accelerated the need for hearing care providers to improve their online experience so people can digitally interact and learn more. In fact, four out of five people (80 percent) used the Internet to make a healthcare-related search in the past year, so be sure that your website is professional, attractive, up-to-date, and easy to navigate.
Audiology websites – like all healthcare sites – must be informative, attractive, and tailored to the needs of key audiences, including customers, prospects, insurers, and referral sources (ENTs, geriatric specialists, general practitioners, pediatricians, etc.).
Offering a welcoming, professional digital experience can help attract prospects, increase customer satisfaction, and drive specific behaviors (e.g., call, visit, buy, follow us on social).