While targeting new clients and opening new hearing clinics is a way to grow your business, you should never forget the clients you have already tested and fitted. They are the cheapest and best leads to re-visit your clinic. You know they have hearing loss, and you can communicate with them in a more relevant manner than your competitors.
This guide outlines 5 steps to help you activate your existing client database using Practice Management Software. If less than 33% of your sales come from existing clients, you have a huge potential to start direct marketing toward your client database.