To help owners, regional managers and marketers in hearing care, we have created this guide. A complete end-to-end customer journey starts with your customer insight and data. Our guide is about increasing your walk-in traffic, converting more prospects into clients, and retaining those for life.
Marketing Guide for Hearing Care Professionals
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Is your cost per lead continuously increasing?
Do you want to plan and execute marketing in hearing care?
Would you like to expand the number of channels to attract leads?
Do you know how to use an omnichannel marketing approach towards your clients?
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This guide will help you to:
- Apply an omnichannel marketing strategy to hearing healthcare
- Become better at capturing and using data for omnichannel strategy
- Get a better understanding of the various omnichannel approaches
- Get started with digital marketing
- Access digital marketing tools, platforms and content assets.
- Increase your walk-in traffic and get more qualified leads.
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More about this guide:
Marketing Excellence is all about the complete end-to-end customer journey starting with your customer insight and data. It's about increasing your walk-in traffic, converting more prospects into clients, and retaining those customers for life.
The accepted retail audiology industry benchmark for a new client acquisition is $450 or more. Both clients and not least their relatives make searches for solutions to the hearing problems. Clients' use of media channels is fragmented, yet they expect a unified and seamless experience when dealing with a brand or chain of hearing care clinics. Since each prospect reacts to different channels, disseminating a uniform message across a variety of channels is the strongest and most trust-building approach.
It is clear that clients demand content on the marketing channels that are most useful to them in the moment. It is challenging to match these client wants and needs without a clear omnichannel strategy and deployment.
To take an omnichannel approach to marketing and lead acquisition, professionals working in hearing retail both chains and single-outlet shops need a unified strategy and customer experience across all channels: traditional, virtual, and physical.
Table of contents
The omnichannel marketing approach to hearing healthcare
Get started with digital marketing
How to nurture your lead to conversion with omnichannel