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Marketing Guide for Hearing Care Professionals 

To help owners, regional managers and marketeers in hearing care, we have created this guide. A complete end-to-end customer journey starts with your customer insight and data. Our guide is about increasing your in-store traffic, converting more prospects into clients, and retaining those for life.

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Would you like to expand the number of channels to attract leads?

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Do you know how to use an omnichannel marketing approach towards your clients?

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This guide will help you to...

  • Apply an omnichannel marketing strategy to hearing healthcare
  • Become better at capturing and using data for omnichannel strategy
  • Get a better understanding of the various omnichannel approaches
  • Get started with digital marketing
  • Access digital marketing tools, platforms and content assets. 
  • Increase your in-store traffic and get more qualified leads. 
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More about this guide

Marketing Excellence is all about the complete end-to-end customer journey starting with your customer insight and data. It's about increasing your in-store traffic, converting more prospects into clients, and retaining those customers for life.

The accepted retail audiology industry benchmark for a new client acquisition is $450 or more. Both clients and not least their relatives make searches for solutions to the hearing problems. Clients' use of media channels is fragmented, yet they expect a unified and seamless experience when dealing with a brand or chain of hearing care shops. Since each of the prospect reacts to different channels, disseminating a uniform message across a variety of channels is the strongest and most trust-building approach. 

It is clear that clients demand content on the marketing channels that are most useful to them in the moment. It is challenging to match these client wants and needs without a clear omnichannel strategy and deployment. 

To take an omnichannel approach to marketing and lead acquisition, professionals working in hearing retail both chains and single-outlet shops need a unified strategy and customer experience across all channels: traditional, virtual, and physical. 

Table of contents

  • The omnichannel marketing approach to hearing healthcare 

  • Get started with digital marketing 

  • How to nurture your lead to conversion with omnichannel

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