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Marketing Excellence is all about the complete end-to-end customer journey starting with your customer insight and data. It's about increasing your in-store traffic, converting more prospects into clients, and retaining those customers for life.
The accepted retail audiology industry benchmark for a new client acquisition is $450 or more. Both clients and not least their relatives make searches for solutions to the hearing problems. Clients' use of media channels is fragmented, yet they expect a unified and seamless experience when dealing with a brand or chain of hearing care shops. Since each of the prospect reacts to different channels, disseminating a uniform message across a variety of channels is the strongest and most trust-building approach.
It is clear that clients demand content on the marketing channels that are most useful to them in the moment. It is challenging to match these client wants and needs without a clear omnichannel strategy and deployment.
To take an omnichannel approach to marketing and lead acquisition, professionals working in hearing retail both chains and single-outlet shops need a unified strategy and customer experience across all channels: traditional, virtual, and physical.
Table of contents
The omnichannel marketing approach to hearing healthcare
Get started with digital marketing
How to nurture your lead to conversion with omnichannel