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The data-driven customer journey in hearing care

This year's Retail Guide 2.0 for Hearing Care is focused on how to improve the customer journey end-to-end by gathering and activating data in every step of the journey. Using this data will enable you to realize the full potential and get the most out of your existing resources; staff, marketing spends, shops, equipment and much more.

This guide is relevant for: 
⭑ Private practice owners
⭑ CEO/Operations Manager of retail chains
⭑ Chief Audiologist

Could this guide be relevant for you? 

Take our short test and find out if our guide could help you define and optimize your customer journey. 

Do you want to give your customers the best experience possible?

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Do you want to increase your number of clients?

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Would you like to know more about how to handle your clients in the clinic?

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No

Do you want to know how to create a strategy for high customer satisfaction?

Yes
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Do you want to know how to optimize your customer's journey?

Yes
No

Maybe you’re not ready for our Retail Guide yet... It looks like our guide is not a 100% match for you. But it might be worth giving it a try. You never know...

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Our Retail Guide is definitely for you.  From your answers, it’s clear that our guide would help you increase your in-store traffic, convert more prospects into clients, and retaining those for life. Why not start straight away? Sign up today and start executing new activities to boost your business.

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What will you learn from this guide?

  • How to setup efficient omnichannel marketing
  • Get inspiration to optimizing appointment booking
  • How to use notifications and reminders to increase show-up rates
  • Understanding your customers problems to deliver customized service 
  • Set up remote care and follow ups
  • Define your onboarding strategy to decrease return rates 
  • Understanding the benefits of a practice management system to improve quality
  • More about Database management, relevance and customer referrals

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More about this guide: 

Last year, Auditdata released the first retail guide for audiology. It was downloaded over 1000 times, so well received and gained tremendous interest. While the original retail guide discussed the changing market, experiences within other industries and, finally, what retail audiology could learn from it, we felt that it was time for an updated retail guide 2.0. 

In this edition, we investigate essential areas to focus on, dive deeper into strategies for conversion and what metrics you should be measuring, and assist hearing care professionals. Since last year, we have also launched a line of guides deep-diving into relevant elements of running a retail audiology shop. We will link to these throughout the document. 

To help you get started, we have compiled the following guide as a handbook for audiology professionals navigating the current landscape. This book will cover the below topics:

  • Chapter 1. Attracting new customers and make sure they show-up
  • Chapter 2. Creating a strategy for the in-person experience to ensure conversion
  • Chapter 3. Onboarding of new hearing aid users to reduce return rates
  • Chapter 4. Nurturing prospects and driving customer loyalty

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