Last year, Auditdata released the first retail guide for audiology. It was downloaded over 1000 times, so well received and gained tremendous interest. While the original retail guide discussed the changing market, experiences within other industries and, finally, what retail audiology could learn from it, we felt that it was time for an updated retail guide 2.0.

In this edition, we investigate essential areas to focus on, dive deeper into strategies for conversion and what metrics you should be measuring, and assist hearing care professionals. Since last year, we have also launched a line of guides deep-diving into relevant elements of running an audiology clinic. We will link to these throughout the document.

To help you get started, we have compiled the following guide as a handbook for audiology professionals navigating the current landscape. This book will cover the below topics:

• Chapter 1. Attracting new customers and make sure they show-up
• Chapter 2. Creating a strategy for the in-person experience to ensure conversion
• Chapter 3. Onboarding of new hearing aid users to reduce return rates
• Chapter 4. Nurturing prospects and driving customer loyalty