Company News

Auditdata Appoints New VP of Sales in North America

Copenhagen, Denmark - April 11, 2023. Auditdata is proud to announce the appointment of Jonas Lygaard as the new Vice President of Sales in North America. Lygaard brings a wealth of experience in sales, marketing, business development, and data analysis from his previous positions as CEO of a Danish top-division soccer club and as Senior Director at Konami Digital Entertainment and EA SPORTS. In his new role, he will lead the sales team in North America to drive growth and success for Auditdata in the region.

"I am thrilled to be joining Auditdata and excited to contribute to the growth and success of the company in North America. I am impressed by the company's unique combination of data, analytics, software, and hardware solutions that have the potential to make a significant impact in the hearing healthcare industry. I look forward to the personal challenge of joining a new industry and helping to build a successful business with the support of a very talented group of people."

Jonas Edit

Jonas Lygaard

VP of Sales in North America

The timing of Mr. Lygaard's appointment is significant for Auditdata, as the company continues to expand its reach in the North American market. His vision and expertise will be instrumental in driving sales and developing strategic partnerships to help the company achieve its goals.

Auditdata has been making strategic moves to expand its reach in the North American market, as evidenced by its recent partnerships and product offerings. In addition to its appointment of Jonas Lygaard as the new VP for Sales in North America, Auditdata has teamed up with ReSound to make its Primus Pro audiometer available via ReSound Accelerate, a premier hearing care professional engagement and loyalty program, and has secured a significant partnership with Oaktree Products, a leading US provider of clinical supplies with excellent customer service. These developments reflect Auditdata's commitment to the US market and the desire to develop strategic partnerships and provide innovative solutions to hearing care professionals.

"We are delighted to welcome Lygaard to our team. His extensive experience in sales and marketing, combined with his ability to analyze data and develop innovative solutions, makes him an excellent fit for Auditdata. We look forward to working with him to drive growth and success for the company in North America."

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Kurt Bager


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