“My hearing is not that bad.” “Hearing aids are too expensive and I can’t afford them.” “If I get hearing aids, it will make me seem old.” “What if I buy hearing aids and can’t figure out how to use them?“ Audiologists have heard every excuse in the book about why people don’t want to get hearing aids.
Let’s face it, no one wants to have a hearing loss, and most people are not excited about the prospect of needing hearing aids. In the hearing care industry, we’re offering a product that people typically don’t want. That means people wait an average of seven years to do something about it, using a variety of excuses to postpone getting hearing aids. With an acceptance rate of 7-10 years, we know this is the truth in our industry. So, why do people resist getting devices that would help enhance their lives? And how can you, as a hearing care provider, help them overcome the barriers and realize the benefits of getting hearing aids?