After your customers have had their hearing aids for three or four years, or whatever your local reimbursement system requires, the best way to contact them for a repurchase is by calling them on the phone. This way, you can talk to them directly and set a date for a hearing evaluation. Inform about the reasons they should buy a new hearing aid: reimbursement, wear and tear, new technologies, etc. Around 50% of the customers you reach will book an appointment. This means that even if you spend some time making calls, it is a very efficient way of reaching out to your customers and getting more traffic to your hearing care center.
Calculate and boost the value of your customers – When you measure the customer’s lifetime value, consider all the sales you have secured from them. This depends on your center’s set-up, whether you sell hearing aids, batteries, add-on services or other offerings. Determine your repurchasing rate and calculate the average sales price per customer. A calculation could look like this: