Unless you remind them, customers are busy and may forget about their hearing exams.
No-shows are a huge problem in our industry, causing hearing clinics to lose valuable time and money.
In the U.S., no-show rates range from 5.5% to 50%, depending on the type of healthcare practice. In the rest of the world, approximately 23% of people don’t show up for their medical appointments.
The average cost of a missed appointment is $200, and healthcare systems are losing $150 billion a year due to no-shows.
You understand that no-shows result in lost time and revenue, but have you considered how detrimental the “ripple effects” of no-shows can be to your practice? Think about it: losing significant revenue can impede your hearing clinic’s opportunities for growth and development. This lost revenue can delay or prevent your clinic from buying new equipment, hiring additional staff, opening more locations, etc.
People can be no-shows due to a variety of factors, including transportation barriers, weather concerns, anxieties about the exam or possible diagnosis, and because they don’t want to get hearing aids. Simply forgetting about an appointment is a common cause of no-shows, so it’s good practice to use appointment reminders to reduce your no-show rates and help your customers better manage their hearing health.
Appointment reminders can reliably reduce no-show rates and increase revenue for your clinic.
Use bidirectional text appointment reminders – meaning that customers can text you back to confirm or reschedule their appointment, get directions, and ask questions, as needed. This way, if customers can’t make their scheduled exam, they can let you know in advance so you can book someone else into that timeslot.
This automatic communication provides significant value. Not only will you enjoy a higher show-up rate and increased revenue, but you’ll save your front office staff the time – and hassle – of manually sending out appointment reminders.