Many hearing clinics experience high volumes of hearing aid returns, with customers complaining that they can’t hear properly, even with their hearing aids in. These clinics often conduct multiple rounds of troubleshooting to identify – and resolve – these problems.
So yes, real ear measurements are necessary if you want to stop seeing the same customers repeatedly and prevent your audiologists from seeing new customers and making additional sales.
These problems could have been resolved quickly and effectively if the audiologists had used Real Ear Measurements (REM) in the initial appointments to verify and validate customers’ hearing levels. Studies have repeatedly shown that using REM during hearing aid fittings delivers better results and happier customers.
Unfortunately – and surprisingly – REMs have not been widely embraced in the audiology industry, with less than 30% of audiologists using REM to verify hearing aid fittings, even though it’s an established best practice and has been proven to offer extensive benefits to both the customers and the clinics.