You are likely prioritizing financial goals, focusing on metrics like sales and profits. Yes, you should track important metrics, like customer numbers, sales, hearing aid returns, and so forth, but also consider other factors critical to success. This includes improving client and employee engagement, providing a warm but efficient experience at your clinic, working diligently to retain clients, and more.
For instance, look at where your sales stem from and how many return customers you’re seeing. Retention is important, as it’s up to 5x more expensive to win new customers vs. retaining existing ones. This means that your return on investment from existing clients is much higher than for new clients. A smart way to boost client retention is to rate the data you have on your clients in your Practice Management Software. You can read our guide on how to increase the number of existing clients to your clinic by activating your client database.
Another great way to reduce your marketing spend is to increase the quality and quantity of positive reviews on Google. When people look for a local service (like audiology) on Google, businesses with positive customer reviews are considered to be more credible and, therefore, receive more clicks and drive more traffic. Ask existing clients for a positive review after every fitting session.
Also, focus on providing more of a “human touch” during your interactions (more on this later). One good way to do this is to ensure that customers and prospects get to talk to a friendly staff member – not your office’s voicemail – when calling during business hours.
But the single most important thing that you can do in the new year is use integrated technology, like a PMS that can optimize, improve, and streamline all aspects of your operation.