Massive opportunities and spill-over
There is a massive upside for optical shops to enter the hearing care business. Optical and Audiology serve somewhat the same customer demographics and have very similar functions of being semi-clinical, semi-commercial. Fixed costs can be saved, and you can take the opportunity to address the clients’ hearing issues much earlier than when they would have reacted themselves. By testing your existing optical clients with a hearing screener you can catch them early on in their process. Lastly, the revenue levels are usually much higher in hearing care than it is for optical.