Customers often bring loved ones with them to their hearing appointments, so invite them to use your iPad-based screener at your clinics. Set it up in a high-traffic, easily accessible part of your waiting room, and have your staff encourage people to use it. Some clinics have mistakenly set up their screener in a corner of their clinic with no easy access or introduction from the clinic staff. This means that no one uses it and, as a result, it brings very limited value. Be sure to feature your iPad-based screener prominently. Make it part of your workflow for your front desk staff to invite visitors to try it. If your clinics are in a high-traffic location, you could also set a table outside, offering free hearing screenings to people walking by.
By offering a simple screening solution – available without an appointment – you’re lowering the barrier of entry for prospects, creating awareness about their hearing health, and inspiring them to act to improve their hearing. It’s also helpful (and reassuring) to tell these prospects that your audiologists can expertly help them find a solution if their screening indicates a hearing loss.
Many people are not well-informed about hearing health and don’t know how to act on a hearing loss. Talk to prospects about the symptoms of hearing loss – and the consequences of not treating this condition – to attract people to try the screener and visit your clinics for further assessment and hearing solutions if needed. You can get inspiration on what to communicate here.
As another benefit, you can use an iPad screener in your clinics to pre-qualify leads. This will improve your clinic’s productivity and ensure that your busy service providers are only seeing customers with an established hearing loss. The pre-qualification often starts when the prospect calls to book an appointment. If you doubt the person has a hearing loss, or if they only seem interested in a hearing test rather than a hearing solution, you might opt to have them complete a tablet screening before scheduling an appointment with your audiologists. By using an iPad-based screener to pre-qualify customers, your staff will be able to maximize your audiologist’s time by only booking customers with hearing loss. This will boost your audiologist’s productivity by allowing them to focus on the customers who truly need solutions for their hearing loss – and not spending time with customers who don’t have issues with their hearing. This results in increased efficiency, more sales, and a superior customer experience.