Marketing Excellence is about the complete end-to-end customer journey starting with customer insights data. It is about increasing your in-store traffic, converting more prospects into patients, and retaining those customers for life. In hearing care in particular, your usage of exclusive tools and resources to connect and analyse patient data in your management and communication platforms is what is most critical. Whether you are dealing with digital marketing, activation of your client data base, hearing screeners, or any other planning activities. There are 3 ways to grow your business: