The first step in growing your business with new customers is to increase the number of pre-qualified leads that come to your clinic. Getting new leads is costly and challenging. One way is to activate your existing customers and get them to refer a friend or family. Hosting events or marketing campaigns can also be an efficient way to increase traffic to your hearing clinic and get more new customers. To keep marketing and lead acquisition costs down and quality up, hearing care professionals need a practice management software that supports a unified strategy across all channels.