A Practice Management Software (PMS), sometimes also referred to as an
- office management software (OMS),
- electronic medical record (EMR) or
- customer relationship management (CRM) system.
It is a software system that supports your hearing clinic operations end-to-end. Keep in mind, there’s a difference between an electronic medical record and practice management software. The EMR is the software that clinical staff use to document patient care within the practice. The PMS software streamlines daily tasks (e.g., scheduling, invoicing) to support your practice. But why do you need this and how can it support your clinics?
Picture this, you own a busy, multi-unit hearing care practice. You’re relying on manual scheduling systems, but it gets confusing when you try to manage calendars for multiple audiologists across your clinics. Your front desk staff spends significant time trying to track appointments, fittings, and cancellations, but sometimes they make mistakes, or something gets lost.
They also struggle to keep up and with tracking follow-up calls and emails to existing customers, as well as sending onboarding reminders to new clients who were just fitted with their first hearing aids. Your team understands the need for regular communications to customers at predetermined intervals, but they’re having difficulties keeping track of all these outreach efforts. And this is just their scheduling challenges – they’re also having a hard time manually managing customer records, invoicing, and data collection.
Lastly, since the data from the audiological equipment is not integrated into the system, the staff needs to enter the client data multiple times and the data is not clean. The staff thinks there must be a better way to streamline and simplify these tasks. There is!